6 Input: I want to know the balance in my current account at theend of October.

Message: Kindly send me a statement of my transactions incurrent account No. ............. during October. Output: He needs a statement of his transactions in currentaccountNo. ............. during October. Feedback : A statement of the transactions is issued.If the action desired in the message is satisfactorily performed orthe information is faithfully received (ensured by the feedback), we saythe communication loop has been closed. But breakdowns in thecommunication cycle are quite frequent. The breakdown may be due toone or more of the following: Improper formulation of the message in the mind of thesender; Improper statement of the information in the message; and Improper statement of the message by the receiver.

1.5 OBJECTIVES OF COMMUNICATION

The main objective of all communications in an organization is thegeneral welfare of the organization. Effective communication is needed atall stages in order to ensure this welfare. At the planning stage,information is needed on the various aspects of the enterprise, thefeasibility of the project being undertaken, finances involved, manpowerrequired, marketing conditions, publicity campaigns, etc. At theexecution stage, orders are issued to the employees to start work, the workers associated with the project are constantly motivated and keptinvolved, a sense of discipline is cultivated among them and their morale

7is kept high. All this requires constant two-way communication betweenthe managers and the employees. Then at the assessment stage, themanager is again required to communicate with various sources, bothinternal and external, to assess the success of the project, and if a needis felt, to envisage modifications in the future plans. In view of thiselaborate and complex commercial structure, communication can beused for any or more of the following objectives: Information Education Advice Warning Order Raising morale Suggestion Motivation Persuasion

1.5.1 Information
Passing or receiving information about a particular fact orcircumstance is one of the most important objectives of communication.It can be done either through spoken or written language or by using anyother system of signs or signals. Managers need complete, accurate andprecise information to plan and organize; employees need it to translateplanning into reality.Information on the following aspects is very essential for theexistence and welfare of any organization: Consumer response to its products in comparison withcompeting products with reference to quality as well as price. Whether they are being produced in conformity with thelatest trends? 8 The nature of the various financial institutions and the termsand conditions on which credit is offered by them. How better quality raw materials can be procured on easierterms, or if there are any cheaper substitutes available? What kind of effect, the rules and regulations of thegovernment and the changing political scene can have on theproduct policy of the organization?

 Information about the efficiency, suitability, relative meritsand the expenses involved on the advertising media. Information about the latest developments in the fields of science and technology.Information about the precise nature of every employees job, itsscope, and the procedures governing it should be readily available withevery employee as well as in the files of the organization.Managers whose primary job is planning need detailed informationof the following kinds: Information about the political, social and economicconditions. Information about the cultural milieu; geographical andclimatic information. Information about the production and sale capacity of theorganization; detailed information about the members of thestaff, their academic and professional qualifications, theirefficiency and reliability, their limitations, etc. Information about the rival companies and their products,their strong and weak points, their past and presentperformance