Chapter I Introduction

Earning money for Filipinos need a great effort to have it. Thats why many businesses occur to support their needs to find a good job and to earn a living. In order for businesses to run, they need to market their products and services. Businesses intend to sale and earn money. In this way promotional material that is prepared and placed on the purpose of manipulating sales revenue called advertisement. Businessmen and entrepreneurs find the most influential advertisements which can help them promote their products and services. Advertisements were found since introduction of businesses. It is a message designed by the manufacturer to persuade consumers on purchasing a product or service. In this way consumers are encouraged to try or use a certain product. In looking at the history of advertisements, business advertising used to be such a simple affair-street peddlers used to promote their wares by shouting and bellowing in the street, and the Greeks used to shout announcements of the sale of cattle and slaves. While newspaper

advertising started and the first newspaper advert is believed to have appeared in England in a newspaper called the Weekly News in 1622. It became more complex and costly with the advent of TV and radio. The first UK TV advert was broadcast on ITV on 22nd September 1995 advertising Gibbs SR toothpaste and the first TV advert in the USA cost just $4 and was for the watchmaker Bulova on July 1, 1941. Advertisements have many forms in introducing and promoting products and services. They use the aid of television, radio, periodicals such as magazines, newspapers and journals, print-ads like billboards and fliers, and now the easiest way to advertise is the use of internet. And another way to advertise is through the word of mouth, wherein those people who already know, proven and tested the product or service find a way to have a sideline job. The study focuses on how advertisements attract people and kinds of advertisement that attracts people the most. Knowing how advertisements attract people, the researchers can say why a product is in a high-demand though it doesnt have a good quality. And knowing what

kind of advertisement attracts people the most, the researchers can say why there are some products that are very known and bought by many people, and some products that are not wellknowned though it has a high quality. The study will not only help the consumers but also the businessmen and entrepreneurs in making a good advertisement that will greatly impact the consumers and even the society.

INFLUENCE OF THE PROPAGANDA TO THE WAY PEOPLE CHOOSE A PARTICULAR PRODUCT

Casao, John Kent Moreno, Rod Samuel Pena, Judy Anne Perez, Mia Virna Viktoria Villena, Claville Mae