Feasibility Study: Printing Inks Manufacturing
Feasibility Study: Printing Inks Manufacturing
Prepared by
Economic Performance Sector
Central Department of Feasibility Studies
General Department of Economic Feasibility Studies
March 2021
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1- Demand Volume:
Market demand for printing inks increases as this project is complementary
to the printing and packaging sector which witnesses great growth. This is
reflected in the demand for printing inks, which exceeded $14 billion in 2018.
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2- Supply Volume:
Only two local companies produce offset printing inks with a total production
capacity meets only around 50% of the local market need, in addition to the
lack of any local products of some types of inks that packaging and printing
industry may need.
3- Market Gap:
There is a huge demand-supply gap for different types of inks by around 50%
of the market needs, and it increases annually with the flourishing of printing
and packaging sector and its continuous development; and there is a gap of
100% of some types of inks.
The project also obtains an appropriate share of global demand, which
increases annually by 11% with the increase of industries that need printing
and packaging.
4- Local Market:
The main objective is to cover the high demand for printing inks in the local
market, which are imported from many countries especially Spain, Germany,
Turkey, United Kingdom and China.
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The annual value of printing inks imports increased by 13% during 2017 and
2018 in light of prosperity of the printing and packaging industry in Egypt.
The demand for offset printing inks has increased and reached almost 45% of
the total value of imported printing inks, and they are mainly imported from
China and India.
This project meets the needs of the local market, and it will save the amounts paid
for importing huge quantities of printing inks if the manufacturing process is done
locally; (i.e. it will save an amount of $51 million paid for import in 2018, which
increased by 13% compared to 2017 as it reached $44 million at that time).
6- Products, Expected Sales Volume and Prices During the Fiscal Year
According to what is dominant in the field of industry, the mentioned prices are
indicative and based on ordinary rates, and may be subject to adjustment according
to the study date.
Annual production cycle data can be summarized as per the following table:
Expected Average
Unit of Expected Sale Total Expected Annual
Product Selling Price per
Measuring Volume Sales
Tonne
Printing inks of different EGP 25,000/
Tonne 3000 tonnes EGP 75,000,000
types and colours tonne
7- Expected Costs of Marketing Campaigns:
The annual costs of the marketing campaign are estimated at EGP 500,000 (only five
hundred thousand Egyptian pounds), especially at the beginning of the project to achieve
spread.
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Net Book
Value at
Useful Total Cost Annual
Asset the End of
Life of Assets Depreciation
Productive
Life
Mixer
Grinding
machine 10
2,000,000 200,000 1,000,000
Scale years
Packaging
line
Total 2,000,000 200,000 1,000,000
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According to the previous table, it is clear that the expected total cost of the machinery,
equipment and tools is EGP 2 million, and that their annual depreciation value is EGP 200
thousand, with an estimated economic life of 10 years. Thus, the net book value at the end
of the estimated 5 year- project period amounts to EGP 1 million.
2- Location:
The project is implemented in (Qalyubia) Governorate in the Arab Republic of Egypt,
preferably at Al-Shorouk Industrial Zone in (Al-Khanka), where utilities and licenses
required for chemical industries are available, as well as the availability of skilled labour
at reasonable prices, and allocating the land free of charge.
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The average price of the land per square meter in the Industrial Zone of Qalyubia is EGP
1650, where all the facilities required for the project are available. In addition, the
Governorate grants licenses for the chemical industries required for the project. The land
has 3 buildings on it with an area of only 91 m2 that are used as service rooms.
Therefore, total estimated cost of the land = 5,375 m2 * EGP 1,650 = EGP 9,000,000
including service buildings (only nine million Egyptian Pounds).
3- Buildings:
Building footprint is 60% of the whole land. In calculating the square-metre price of
buildings, fences; security and electricity rooms; tanks; and trusses with a fair-faced
concrete floor are included, some of which are fully finished and built from bricks and
reinforced concrete. Presuming that the average square-metre price of buildings is
EGP3000/m2, therefore, the estimated cost of the total buildings and constructions would
be = 3000 m2 x EGP 3000/m2= EGP 9,000,000 (only nine million Egyptian pounds).
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iii. Labour:
The expected labour size of the project is 15 workers, by assuming the average worker
wage is EGP 5,000 with a monthly total of EGP 75,000. The annual estimated cost
of labour mounted EGP 900,000 and can be divided into (administrative labour
mounted EGP 180,000 annually, productive employment at a cost of EGP 720,000
annually).
iv. Costs of Packaging Materials:
Based on the expected sales volume, the project will need packing materials made of 500
m3 of cardboard per annum with an estimated value EGP 4000/ cardboard m3. Therefore,
the average annual total cost of packing materials will be as per the following formula:
500m3 x EGP 4000 = EGP 2,000,000 (only two million Egyptian Pounds).
v. General and Administrative Expenses:
Data Expected Annual Cost
Lightening and Electricity
Costs 250,000
According to the previous table, the estimated annual cost of general and administrative
expenses is equal to EGP 2,000,000 (only two million Egyptian Pounds).
this study upon the business climate prevailing at the time of preparing this study –
and the actual performance and results achieved by the project.
Country Risk Premium (CRP) of 5.33% is used based on Egypt's global ranking
issued by (Moody's Corporation) and (Standard & Poor's – S&P) as per Egypt's 2021
market data as updated on Damodaran’s website.
http://www.stern.nyu.edu/~adamodar/pc/datasets/ctryprem.xlsx
In respect of this industry risks in the Egyptian market, the beta coefficient is
estimated to be 1.20 based on the average risks of such industry.
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http://www.stern.nyu.edu/~adamodar/pc/datasets/betas.xls
Accordingly, RRR on investment is calculated as follows:
1 The cash required to cover the expenses of the first operating cycle is estimated to be EGP 5.9 million divided as follows: (EGP
0.9 million for labour payroll, EGP 0.5 million for marketing expenses, about EGP 2.5 million for energy, gas and electricity
consumption, and EGP 2 million for general and administrative expenses including food, allowances, stationery, professional
fees…etc.).
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Item البيان
Year 1 السنة األوىل
Year 2 السنة الثانية
Year 3 السنة الثالثة
Year 4 السنة الرابعة
Year 5 السنة الخامسة
Total revenue إجماىل اإليرادات
ي
Subtract: :يخصم
Cost of Sales تكلفة المبيعات
Gross Profit مجمل الرب ح
Subtract: :يخصم
Incorporation and pre-commencement مرصوفات التأسيس وما قبل النشاط
expenditure
Depreciation of fixed assets اهالك األصول الثابتة
General and administrative expenses مرصوفات عمومية وإدارية وتسويقية
صاف الرب ح المحاسب قبل ر ر
Net accounting profit before tax الضائب ي ي
Subtract: :يخصم
Tax (at a rate of 22.5%) )%22.5 الرصيبة (بمعدل ر
ر ر
Net accounting profit after tax المحاسب بعد الضائب
ي صاف الرب حي
Return Rate on Investment (ROI) ROI معدل العائد عىل رأس المال
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5. Estimating the Cash Flow Stream for the Years of the Investment Project:
According to the foregoing, the cash outflow in year (zero) = EGP 66,500,000.
The cash flow stream of the economic life of the project can be estimated indirectly through
adjusting the net accounting profit by re-adding the depreciation premium because it is a
non-cash expense, and by re-adding the incorporation and pre-commencement expenditure
because they are calculated within the value of the outgoing investment costs in year
(zero).
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A Preliminary Feasibility Study on the Business of Producing Steel and Stainless Steel Sections and Flats
Item البيان
Year 1 السنة األوىل
Year 2 السنة الثانية
Year 3 السنة الثالثة
Year 4 السنة الرابعة
Year 5 السنة الخامسة
Total revenue إجماىل اإليرادات
ي
Subtract: :يخصم
Cost of Sales تكلفة المبيعات
Gross Profit مجمل الرب ح
Subtract: :يخصم
Incorporation and pre-commencement expenditure مرصوفات التأسيس وما قبل النشاط
Depreciation of fixed assets اهالك األصول الثابتة
General and administrative expenses مرصوفات عمومية وإدارية وتسويقية
صاف الرب ح المحاسب قبل ر ر
Net accounting profit before tax الضائب ي ي
Subtract: :يخصم
Tax (at a rate of 22.5%) )%22.5 الرصيبة (بمعدل ر
صاف الرب ح المحاسب بعد ر ر
Net accounting profit after tax الضائب ي ي
Adding non-cash and operative expenses تشغيلية/ يضاف مصروفات غير نقدية
Depreciation and incorporation and pre-commencement expenditure اهالك ومرصوفات التأسيس وما قبل النشاط
Net operating cash flow ر
تشغيل
ي صاف تدفق نقدي ي
Adding other revenues for the last year األخية
ر يضاف إيرادات أخرى للسنة
Net working capital ر ر
صاف رأس المال العامل المسيد ي
Salvage Value of Fixed Assets القيمة التخريدية لألصول الثابتة
Net annual cash flow ر
صاف التدفق النقدي السنوي ي
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A Preliminary Feasibility Study on the Business of Producing Steel and Stainless Steel Sections and Flats
A Preliminary Feasibility Study on the Business of Producing Steel and Stainless Steel Sections and Flats
iii. NPV
iv. IRR
a) ROI:
According to what was previously explained and by reviewing the estimated income statements for the project, the average
ROI can be calculated as follows:
𝑎𝑣𝑒𝑟𝑎𝑔𝑒 𝑛𝑒𝑡 𝑎𝑛𝑛𝑢𝑎𝑙 𝑝𝑟𝑜𝑓𝑖𝑡
Ratio of average net accounting profit to investment cost = %
𝑡𝑜𝑡𝑎𝑙 𝑖𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡 𝑐𝑜𝑠𝑡𝑠
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A Preliminary Feasibility Study on the Business of Producing Steel and Stainless Steel Sections and Flats
Year Net Accounting Profit After Tax Paid-in Capital Expected ROI
(ROI) 20.2%
2. Not expressing the actual cash flows, which may give misleading results.
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A Preliminary Feasibility Study on the Business of Producing Steel and Stainless Steel Sections and Flats
b) PBP Indicator:
The payback period is the amount of time a project takes to recover its investment costs through the net cash flows
expected to be achieved during the operating years. Therefore, such period reflects the period elapsed from the life of
the project until it achieves net cash flows from operating its assets that is equal to the capital paid at the beginning
of the project operation.
In accordance with the above mentioned, and by reviewing the estimated annual cash flow statements for the project, the
payback period can be calculated as follows:
𝑃𝑎𝑦𝑏𝑎𝑐𝑘 𝑃𝑒𝑟𝑖𝑜𝑑
= 𝑙𝑎𝑠𝑡 𝑦𝑒𝑎𝑟 𝑜𝑓 𝑛𝑒𝑡 𝑛𝑒𝑔𝑎𝑡𝑖𝑣𝑒 𝑐𝑢𝑚𝑢𝑙𝑎𝑡𝑖𝑣𝑒 𝑐𝑎𝑠ℎ 𝑓𝑙𝑜𝑤
𝑎𝑏𝑠𝑜𝑙𝑢𝑡𝑒 𝑣𝑎𝑙𝑢𝑒 𝑜𝑓 𝑙𝑎𝑠𝑡 𝑛𝑒𝑔𝑎𝑡𝑖𝑣𝑒 𝑐𝑢𝑚𝑢𝑙𝑎𝑡𝑖𝑣𝑒 𝑐𝑎𝑠ℎ 𝑓𝑙𝑜𝑤
+
𝑐𝑎𝑠ℎ 𝑓𝑙𝑜𝑤 𝑜𝑓 𝑡ℎ𝑒 𝑓𝑜𝑙𝑙𝑜𝑤𝑖𝑛𝑔 𝑦𝑒𝑎𝑟
Years Zero 1 2 3 4 5
Net Annual Cash Flows (66,500,000) 11,972,500 13,120,250 14,407,525 15,823,527 78,281,130
Net Cumulative Annual Cash Flows (66,500,000) (54,527,500) (41,407,250) (26,999,725) (11,176,198) (67,104,933)
A Preliminary Feasibility Study on the Business of Producing Steel and Stainless Steel Sections and Flats
4 + 11,176,198 / 78,281,130
4 + 0.14
The project has successfully recovered all of its investment costs within a PBP of four years and two months in
operation, and this period does not exceed the expected economic life of the project, which is five years. This stresses
that the project is financially feasible and its potential risks are reduced.
It is worth noting that the project has recovered its investment costs within a short period, which presents an
opportunity for investors to reinvest the recovered capital in other projects or to make expansions in the project, and
maximize ROI.
However, this indicator is criticized to have overlooked the time value of money, which will be taken into consideration
later in NPV and IRR below.
A Preliminary Feasibility Study on the Business of Producing Steel and Stainless Steel Sections and Flats
NPV is the difference between the present value of net cash inflows during the operating years and the present value of net
cash outflows during the establishment period. IRR is the discount rate at which the net present value of the project is zero.
𝑛𝑒𝑡 𝑐𝑎𝑠ℎ 𝑓𝑙𝑜𝑤 𝑑𝑢𝑟𝑖𝑛𝑔 𝑡ℎ𝑒 𝑦𝑒𝑎𝑟
Present value of cash inflows = Σ [ ]
( 1 + 𝑟)𝑖
By reviewing the estimated annual cash flow statements for the project, NPV can be calculated using a discount rate of 18%,
and it represents the return required by investors as follows:
Years السنوات
ر
Net Annual Cash Flow صاف التدفق النقدي السنوي
ي
The Present Value Factor for an amount at discount rate ) وعدد (ن%18 معامل القيمة الحالية لدفعة عند معدل خصم
of 18% and (i) years من السنوات
A Preliminary Feasibility Study on the Business of Producing Steel and Stainless Steel Sections and Flats
IRR الداخل
ي معدل العائد
A Preliminary Feasibility Study on the Business of Producing Steel and Stainless Steel Sections and Flats
The project achieves a positive value for the NPV Indicator = EGP 2,866,243
Where:
𝑛𝑒𝑡 𝑐𝑎𝑠ℎ 𝑓𝑙𝑜𝑤 𝑑𝑢𝑟𝑖𝑛𝑔 𝑡ℎ𝑒 𝑦𝑒𝑎𝑟
Present value of cash inflows = ∑ [ ]
( 1 + 𝑟)𝑖
The project achieves an IRR = 20%, which exceeds the investors' RRR in
accordance with industry rates.
The required technical know-how to set up the project is available in Egypt,
especially in Qalyubia Governorate, which is characterized by its proximity to
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A Preliminary Feasibility Study on the Business of Producing Steel and Stainless Steel Sections and Flats
sources of raw materials, as well as the availability of all utilities necessary for the
project. In addition, the Governorate grants chemical industries licenses required
for the project and provides skilled labour at competitive prices.
Logistics facilities and ports are available, and Egypt's strategic geographical
location gives the project a competitive edge i.e. it helps in reducing costs and
penetrating the global markets with competitive prices.
Note:
(The data presented in the technical study are estimated data according to the data
received from the Industrial Development Authority).