Decision makers y y y y y y y y y Martin Menard and Mirella Craciun Highly trained personal fitness trainers 10 years of experience in the

industry Worked at various fitness facilities Have emergency first aid, bosu(twist conditioning) kettle bell training Have loyal client base of 40 clients Take a holistic approach (long-term, overall results) Menard has experience with management functions Qualified to train sports professionals.

Task/concern/problem/dilemma Whether or not to open their own personal training facility in London, ON Deadline Sept 1, 2005 (1month) they need to decide whether or not they will proceed with the venture. Critical Issues 1. Limited Financing 2. Target market o Menard and Craciun are trying to target too many different markets. They need to focus on one or two markets of people that will help them achieve their goals. 3. Advertising/Marketing o Menard and Craciun do not really specify a budget for advertising, other than saying they want something low cost or no cost at all. They need to be able to advertise to a specific market and they need it to be unique, not like any other gym. 4. Pricing 5. Differentiation from competition?? o Menard and Craciun need to position themselves differently than any other gym. They need to be able to show that Elite is a premium training facility and its not just another gym like all the rest. They want a unique experience for their clients and they need to market that. Vision/Objectives Strategies Menard and Craciun would like a premium training facility that provides elite fitness, elite service, and elite knowledge Goals 1. Each withdraw $2500/month salary 2. Earn $10,000 profit in Year 1 3. Register 4-8 new clients each month

4. Establish Elite as THE premium training facility in London, ON 5. Provide high-quality customer service and long-lasting results