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UMSU Welcome Week 2012 Advertising & Marketing Opportunities Brochure
UMSU Welcome Week 2012 Advertising & Marketing Opportunities Brochure
Contact Details:
Paul Parkes - Business Development & Projects Manager University of Manchester Students Union Oxford Road Manchester M13 9PR
Contents:
Student Fair 2012 Introduction Student Fair Stall Packages Student Fair Floor Plan Welcome Week Mailout / Registration Inserts Welcome Week Handbook Welcome Week On Campus Advertising Student Direct Student Union Marketing Activity Booking Forms Contact Us
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Introduction:
The University of Manchester is the largest single-site university in the United Kingdom and with some of the highest quality teaching and research and broadest spread of academic subjects is able to compete with some of the best universities in the world. The University of Manchester has continued to adapt to the needs of students by investing in world class facilities for teaching, learning, research and recreation. The University of Manchester Students Union (UMSU) is a two-site operation and has a population of 36,000 undergraduate and postgraduate students. All students are required to register for their courses during the first week of term commonly known as Welcome Week. The Manchester Academy is located on the busy Oxford Road Corridor and is next to the main Students Union building. The venue underwent a major refurbishment programme in 2007 at a cost of 3.5 million to produce a model of environmental sustainability previously unheard of in the entertainment and music venue market. The venue is fully accessible to both exhibitors and visitors. The focus of Welcome Week in terms of direct contact with students comes in the first week at Student Fair which as in previous years will be held in the Manchester Academy. In terms of both new and returning students, Welcome Week at UMSU presents an unparalleled marketing opportunity. All students coming to university for the first time, often from outside the Manchester area, are keen to enter the student life. These fresh faces present the ideal chance to build the foundation for long lasting brand loyalty, be it to a product, place or event.
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Premium Stalls:
Premium Package Includes: 1200mm x 600mm Table 2 x Chairs 13amp Power Supply 4 x Exhibitor Passes Optional Hire of Backing Boards Access To Exhibitors Lounge Large screen branding Day (s) Cost () 1 1000.00 2 1600.00
Standard Stalls:
Standard Package Includes: 1200mm x 600mm Table 2 x Chairs 4 x Exhibitor Passes Access To Exhibitors Lounge Day (s) Cost () 1 900.00 2 1250.00
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Charity Stalls:
Charity Package Includes: 1200mm x 600mm Table 2 x Chairs 4 x Exhibitor Passes Access To Exhibitors Lounge Day Cost () 1 250.00
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
FIRE EXIT
PR22 PR23
Loading
PR15
ST35
ST34
CH33
CH32
CH31
CH30
CH29
CH28
ST27
ST26
G13
G12
G11
G10
G9
G8
G7
G6
G5
G4
G3
G2
G1 PR25
E13
E12
E11
E10
E9
E8
E7
E6
E5
E4
E3
E2
E1
STAGE
PR13
C13
C12
C11
C10
C9
C8
C7
C6
C5
C4
C3
C2
C1
PR12
B13
B12
B11
B10
B9
B8
B7
B6
B5
B4
B3
B2
B1
PR11
PR10
PR9
PR8
PR7
PR6
PR5
PR4
FIRE EXIT
FIRE EXIT
FIRE EXIT
PR3
A13
A12
A11
A10
A9
A8
A7
A6
A5
A4
A3
A2
A1
PR2
PR1
D13
D12
D11
D10
D9
D8
D7
D6
D5
D4
D3
d2
D1
ENTRANCE
PR14
F13
F12
F11
F10
F9
F8
F7
F6
F5
F4
F3
F2
F1
PR24
Promotional Items: Promotional items and samples can be placed in the Registration Packs free of charge if those items are considered suitable and appropriate by the Students Union The University of Manchester Students Union reserves the right not to insert material which in their opinion may cause offence or does not agree with the ethos of the Students Union. In such cases the Students Union will in no way be liable for any costs or refunds
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Welcome Handbook:
The University of Manchester Students Union Welcome Handbook is a full colour, premium paper quality A5 publication. The Welcome Handbook is circulated to every first year student by post in late August / early September prior to their arrival at university. We estimate that this publication will be distributed to at least 10,000 new and returning students. The Welcome Handbook is an informal look at student life in Manchester and is essentially the first contact with a new student. Coverto-cover reading is guaranteed and many students will keep their copy of the handbook for future reference and as a memento. As such, advertising in the Welcome Handbook is very desirable and creates both an immediate and long lasting impression. The number of advertisements contained in the Handbook is limited in order to provide a good editorial and advertising balance thus giving extra benefit to those advertisers included in the Handbook. Advertising Rates: Nominal Size Advert Standard Inside Outside Rear Inside Rear Inside Front Cover Full Page Portrait 205mm x 142mm 700.00 1000.00 900.00 1000.00 All advertisements are colour All prices are exclusive of VAT at 20% All artwork must be received no later than Friday 13th July 2012
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Campaign Cost ()
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Finally, Student Direct Mancunion operates its own website, www.student-direct.co.uk which has been developed over the last three years and has in excess of 20,000 hits a week, making it the most popular student newspaper website in the country. Advertising space for all three types of media is available so please contact us direct for more information or to discuss your requirements.
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Postcode: Contact: Email: Premium Stall Booking Details (please tick) Tues - 19/09/12
1 Day = 1000.00 2 Days = 1600.00
Telephone:
Additional Premium Stall Services (please tick) 13amp Power Supply: Branding On Large Screen: (See artwork spec) Wireless Internet Access (25.00 per day) 2400mm x 1200mm Backing Board - (15.00 per day) *Traders Licence - (9.50 per day)
*A traders licence is required if you are making any items on your stall available for public sale
Sub Total
VAT @20%
Total Cost ()
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Postcode: Contact: Email: Standard Stall Booking Details (please tick) Tues - 19/09/12
1 Day = 900.00 2 Days = 1250.00
Telephone:
Additional Standard Stall Services (please tick) Signature: *Traders Licence - (9.50 per day)
*A traders licence is required if you are making any items on your stall available for public sale
Position: Date:
Sub Total
VAT @20%
Total Cost ()
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Postcode: Contact: Email: Charity Stall Booking Details (please tick) Tues - 19/09/12
1 Day = 250.00
Telephone:
Additional Charity Stall Services (please tick) Signature: *Traders Licence - (9.50 per day)
*A traders licence is required if you are making any items on your stall available for public sale
Position: Date:
Sub Total
VAT @20%
Total Cost ()
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Postcode: Contact: Email: Welcome Week Mailout Inserts: Description Quantity Cost () 190.00/1000 Welcome Week Registration Inserts: Description Quantity Cost () 100.00/1000 Total Cost of Booking: Sub Total VAT @20% Total Cost () Total () Total () Telephone:
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Postcode: Contact: Email: Welcome Handbook Advertising: Nominal Size Advert Standard Inside Outside Rear Inside Rear Inside Front Cover Full Page Portrait 205mm x 142mm 700.00 1000.00 900.00 Telephone:
1000.00
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Postcode: Contact: Email: Digital Screen Advertising Campaign: Campaign Start Date 15/09/12 15/09/12 15/09/12 15/09/12 Campaign Finish Date 22/09/12 29/09/12 06/10/12 13/10/12 Campaign Length (days) 7 14 21 28 Campaign Cost () 150.00 275.00 400.00 500.00 Campaign Request () Telephone:
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Postcode: Contact: Email: Poster Campaign: Campaign Start Date Campaign Finish Date Number of Posters Poster Size & Orientation A3 Portrait Maximum campaign length 14 days Maximum number of posters 20 All prices are subject to VAT at current rate Cost Per Poster Total Cost () Per Week 15.00 Telephone:
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Welcome Week Registration Inserts: Specification: Maximum A4 Maximum number:: 5,000 Delivery address : Complete Mailings Delivery deadline: Monday 20th August 2012 Distribution date: Week commencing Monday 18th September 2012
Large Screen Advertising: Specification: Vector, EPS or Ai file & 200mm x 200mm High Resolution image with no background Artwork Deadline: Friday 7th September 2012 Email To: paul.parkes@manchester.ac.uk Display Date: Tuesday 19th & Wednesday 20th September 2012
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
11. All electrical fittings, wiring and appliances must be constructed and maintained in safe condition. Particular
attention must be paid to temporary wiring and the need not to overload electrical sockets. All exhibitor electrical equipment must have appropriate PAT testing certification.
12. The use of compressed gas cylinders (e.g. CO2 or LPG) or of other explosive or highly inflammable substances is
not permitted.
2. All cancelled Welcome Week marketing activity will be invoiced at 50% of total amount payable if cancelled after
Tuesday 16th August 2011 but before Tuesday 6th September 2011. All bookings cancelled after this date will be payable in full.
13. Loose packaging must be removed once exhibition stands have been assembled. The packaging must be deposited in the designated area notified on the day. 14. Exhibitors should make sure that all exhibition materials such as fabric panels and exhibition stands are manufactured from fire retardant materials or have been treated so as to provide a fire retardant surface finish. 15. The University of Manchester Students Union operates a strict no smoking policy in all its buildings and venues.
3. All Student Fair prices include one 1200mm x 600mm trestle table, two chairs and up to a maximum of four exhibitor passes. Platinum Stall bookings are able to request a 13amp power supply and access to Wi-Fi however, these must be requested at the time of booking and are subject to availability. All measurements are approximate. 4. Persons attending the Student Fair will at all times will behave in a responsible manner whilst on the University
Campus, not inconvenience in any way either the organisers of the Welcome Fair or other exhibitors , comply with the constitution of the University of Manchester Students Union (copies available on request) Failure to do so may result in removal from part or all of your Welcome Week marketing activity without prior notice or recompense.
16. Exhibitors must also indemnify the University of Manchester Students Union of all costs, claims and liabilities
sustained by any persons or to any property as a result of their actions.
5. Exhibitors and their staff/representatives must conform to the accepted safety standards of the day. All
equipment must conform to the relevant legislation, regulations, British or EEC standards as appropriate.
17. The University of Manchester Students Union cannot accept advance deliveries of items for Student Fair exhibitors 18. The playing of music or use of amplified sound equipment of any kind is not allowed
6. Exhibitors are required to provide information on all displays involving moving equipment before the University
of Manchester will accept your booking. Failure to provide such information may result in the non-use of the equipment for the duration of the Student Fair.
19. The distribution of alcohol is not allowed 20. Exhibitors exhibit entirely at their own risk, the University of Manchester Students Union will not accept
responsibility for any losses or damage to persons or property which may occur. Insurance against such contingencies is recommended.
7. Any displays involving moving equipment must not at any time be left unsupervised. 8. All off-loading and loading will be carried out by the exhibitor and not by staff of University of Manchester Students Union. 9. Exhibitors will be given access to the campus to off-load exhibits, once this has been done you must remove your
vehicle to one of the public car parks nearby. Failure to do so will result in your vehicle being clamped.
21. Exhibition organisers are responsible for ensuring that all delegates / exhibitors are clearly briefed and understand both the Codes of Practice and the Fire Procedures document. A copy of the appropriate Fire Evacuation Procedures will be issued to each exhibitor as part of their registration pack. 22. Failure to comply with any part or parts of the Terms & Conditions of Booking will result in the removal of
permission to exhibit. The University of Manchester Students Union will not refund any payments under these circumstances.
10. Gangways in the Students Fair will be constructed to be not less than 2 metres wide. These gangways along
with passageways, stairways and fire exits must be kept clear of any obstructions and will be clearly marked. Additional direction and information signs may be required for complex layouts, these will be provided by the University of Manchester Students Union.
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk
Contact Us:
Paul Parkes
Business Development & Projects Manager University of Manchester Students Union Oxford Road Manchester M13 9PR T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E: paul.parkes@manchester.ac.uk
M: 07903 634592
E: paul.parkes@manchester.ac.uk
www.umsu.manchester.ac.uk