Project Charter
Overview:
The project charter is the first document created in the initiation phase. It answers the “what” the
“why”, and the “who” of the project. The project charter must be approved by the project
sponsor before formal planning can begin
The project charter is often developed based on information provided in a business case
statement of work (SOW), or agreement such as contracts, memorandum of understanding
(MOU), service level agreement(SLA), etc
Section I: General Project Charter Information
Charter Item Comments
Project Name Develop an Application to Provide Marketing
Data in Real-Time
Project Goal The goal of this project is to develop an
application that will enable Acme Health
Innovations (AHI) to gather and analyze
market data in real-time, helping them
understand the target market, develop
marketing strategies, and remain competitive
in the growing and competitive health and
skincare industry.
Project Value The app will allow AHI to make quicker and
Proposition and benefits more informed decisions regarding product
Note: balanced scorecard criteria development, market positioning, pricing
(Finance, process, Employee Customer) strategies, and product phase-outs. It will
enhance customer satisfaction by providing
real-time insights into consumer preferences,
market trends, and competitive data.
Additionally, it will accelerate the product
launch process and improve overall
marketing effectiveness.
Problem or opportunity statement Currently, AHI relies on multiple unlinked
systems for tracking market trends, consumer
preferences, and competitive data, which
requires manual consolidation. This process
is time-consuming and delays
decision-making. The development of a
real-time app presents an opportunity to
streamline this process, enabling faster,
data-driven decisions and helping AHI stay
competitive in the industry.
Project Schedule
● Kickoff: April 20XX
● Design Phase: May 20XX
● Development Phase: June - August
20XX
● Testing Phase: September 20XX
● Launch: October 20XX
● Improvement Phase: November 20XX
Project manager Cary Manning
Approval authority/ sponsor Mary Smithers
Section II: additional Clarifying Information
Assumptions or Constraints A viable app can be developed to meet
marketing needs.
IT infrastructure can support the app.
The app will improve marketing effectiveness.
The app will deliver a 20% ROI in Year 1.
Fixed budget of $250,000.
Schedule is critical to stay competitive in the
market.
Proposed solutions design Phase (May 20XX): Finalize app
High-Level Overview requirements, IT infrastructure, and design.
Development Phase (June - August 20XX):
Develop an initial prototype, required IT
interfaces, and begin app development.
Testing Phase (September 20XX): Perform
initial beta testing and gather feedback.
Launch Phase (October 20XX): Add two new
IT hires, train personnel, and launch the app.
Improvement Phase (November 20XX):
Incorporate feedback, make adjustments, and
monitor effectiveness.
Project Priorities Scope: Deliver a fully functional app that
meets marketing and IT needs.
Schedule: Complete within the critical
timeline to leverage market opportunities.
Cost: Stay within the fixed budget of
$250,000.
Return on Investment (ROI) Increased revenue
Improved customer satisfaction
Cost avoidance
Improved product time to market
Enhanced marketing focus
20% ROI in Year 1
Risk Over-budget: May reduce ROI.
(Potential) Design Flaws: May cause delays in app
launch.
Development Delays: May push back the
launch date.
IT Capability Issues: May impact app launch
and ROI.
Internal Development Capacity: Potential
delays in app launch.
Resources Required
Resources Needed:
● App development team
● IT infrastructure and support
● Security upgrades
● Data feed services
● IT storage
● Two new hires for IT support
● Training personnel
