ougd301

briefs

amy leigh

Brief 1: 90s Magazine Splendora They helped shape your world, like it or not. The Brief We tend to define decades by fads and fashions. You might look back on a favorite TV show with nostalgia, or cringe at your fashion choices. The 1990s are no different. It seems, at first glance, like a bland decade, destined to be little more than the decade after the 80s. Even those who grew up in the 90s can be hard pressed to pinpoint the decades character in a single word or phrase. That may be by design: Its easy to see the 90s as a transitional period. Consider the world of the early 21st century -- the ubiquity of the Internet, the diversity of styles, the things that are acceptable and mainstream that were once on the fringe. Many of those things began as fads of the 90s. It was the decade that rang out the end of the 20th century and all its cultural upheavals, all while ushering in the 21st century with a host of technological innovations. Of course, some fads just faded and fizzled. For people who lived in the 90s, those fads are still with them. Even if they never wore their clothes backwards, they laughed at the idea that some people did. From piercings to flannel, 90210 to grunge, here are 10 of the biggest 90s fads. They helped shape your world, like it or not. Concept Come up with a brand for a new 90s zine that celebrates the best and worst of the 1990s, since the subject matter is personal you need to generate your own content and this is a chance to collaborate with a number of people who share the same nostalgia. Consider how this idea can be extended into other decades, could this exist as a one of publication or will it explore other decades? Audience * 18-25 male and female (those who were lucky enough to be born in the first half of the 90s) Deliverables A substancial one off zine with the possibility of extending into other decades

Brief 2: Meat is Theatre Based on the ISTD brief; It happened on this day The Brief We are bored, we constantly need to be entertained; and with this constant need for attention and self indulgence there are outlets. Access to data is so effective that we are now better equipped than ever to create information that expresses histories in the personal as well as the international forum. Consider how best to interpret the project theme. However fascinating the topic and the information that you select, your challenge is to create a delivery platform that demands the readers attention. It needs to address the norms of information architecture while actively working to evoke an emotional response from the reader or viewer. Use print, screen, combined media the choice is yours as long as it expresses a solid idea, informs and shows your typographic and layout skills. Remember that words and language are the collateral. Concept I have told myself a thousand times not to be shocked, but every time I am shocked again by what people will do to have fun, for reasons they cannot explain. - Isaac Bashevis Singer Based on the above quote, which appears at the start of My Idea of Fun a novel by Will Self, investigate how, as an enlightened society, we choose to mindlessly reblog others instead of producing original content due to this access to data and each others lives. As a generation we are more concerned with sensationalising ourselves and there is no concept of self censorship, is this to be celebrated or are we beyond help? J. G. Ballard has a literary distinctiveness in which the term Ballardian was coined, he writes about such human behaviour, Ballardian, defined by the Collins English Dictionary as resembling or suggestive of the conditions described in J. G. Ballards novels and stories, especially dystopian modernity, bleak man-made landscapes and the psychological effects of technological, social or environmental developments. Crash was a highly controversial novel: famously one publishers reader returned the verdict This author is beyond psychiatric help. Do Not Publish! The book explores themes such as the transformation of human psychology by modern technology, and consumer cultures fascination with celebrities and technological commodities. The human characters in the novel are cold and passionless. The aim is to catalogue human behaviour into a meaningful form that would interest a diverse range of people, it is going to be an extremely personal response and to the challenge is effective communication in the message.

Audience * 18-22 male/female * Primarily creatives, as research, specifically into the Plath effect, suggests that people involved in creativity are more likely to experience the behaviour/influences that the publication will focus on. * Although the publication aims to be accessible/ universal, it is foremost aimed at the market who are into experimentation and whose beliefs/ideas/ general life touches/comes into contact with some of the issues raised. Deliverables A substancial publication with the possibility of the information included to transfer onto different media.

Brief 3: DC Publication The ultimate Design Context Reference Book The Brief Based on your research into part 1 of this brief, produce a graphic product for print or digital delivery that effectively communicates the context of your design practice. This should take the form of a book, interactive dvd, or website depending on your chosen content & media. Your aim should be to design and produce the book that you wish you could buy, the website you wish you could visit or the dvd that you could play that would explain to everyone (yourself included) who YOU are as a designer. What and who has influenced you? what do you want to say? How do you want to say it? What are you passionate about? What inspires you? As well as Why? Concept Your ability to identify analyse and respond to current design issues trends and opportunities will lie at the heart of your rationale as a designer. In order to exploit your potential and achieve your ambitions it is essential that the right people get to see your work. This brief requires a comprehensive approach to the gathering, organising and presenting of a sustained body of research. You will need to identify relevant subject matter that will allow you to engage in in-depth research from a range of primary & secondary sources books, websites, interviews, questionnaires etc. Your resolution to the brief should demonstrate a high level of creative and technical competency appropriate to professional distribution. You should also be able to demonstrate a selective, critical and informed approach to your source material. REMEMBER THAT TAKING RISKS CAN BE A GOOD THING, BUT ONLY IF YOU TAKE THEM FROM AN INFORMED POINT OF VIEW. Mandatory Requirements Your Response should contain: * An introduction to your chosen content. * A clearly stated rationale. * Evidence of your ability to select, organise and effectively present content that helps to contextualise the work that you are producing in response to part 2 of the Module brief. * All references should be acknowledged in line with the Institutions policy on plagiarism. * You will need to produce a pdf copy of your resolution for course archiving purposes. * All research activities and source material should be evidenced through regular postings to your FMP blog. You should support the documentation with

appropriate levels of analysis and critical evaluation. Deliverables * A printed book, interactive dvd or functioning website appropriate to the content of your research, creative ambitions and professional practice * A Research file (in the form of your FMP Blog) of organised primary and secondary source material (including evidence of relevant design development). Where content cannot for any reason be posted to your blog you should submit evidence in an organised and clearly labeled file,disc or appropriate digital format.

Brief 4: The Waitress Once upon a time... a magazine was very much like a book. The only differences being that the magazine had a softer cover and a number of stories rather than a hard cover and one single story. But then everything changed. Magazines discovered the pregnant white space of the page. Magazines discovered the double page spread. Magazines discovered signature typographic stylings. Magazines discovered images; illustrations, photographs, texts that became pictures, pictures that became texts. Magazines discovered sequential narratives. Magazines discovered how to combine radically different elements; fashion, reportage, fiction, opinion. Magazines discovered how to be unpredictable. Magazines discovered how to be cool. However, the book did have nice covers. Whilst there are some novels, such as The Raw Shark Texts, The House of Leaves, The Life and Opinions of Tristram Shandy, Gentleman, The People of Paper or Willie Masters Lonesome Wife that push the boundaries and conventions of the form, these are rare things few and far between whereas there are hundreds of magazines that experiment, take risks and reinvent themselves over and over again. The Brief We want you to use the text of The Waitress*, a tale by Jack Zipes, to invest the book with the invention and experimentation of the magazine. Consider the current format, nature and pacing of a book; the half-title page, title page, dedications, colophon, chapter headings.... How might this change and develop into something new? Will your novel remain as a single narrative, will it include other stories? Are they themed or are they going to be very diverse cannonballs of surprise? Is it a stand alone issue or one of many? In 1923, El Lissitzky told us that the new book demands the new writer, and with the advent of digital print technologies, the iPhone, the iPad and the Kindle, the new book is undeniably here. Lissitzkys vision of the Electro-Library demands that we reconsider every aspect of page design from the details that we understood to represent the craft of typography, to the elements of the page itself: the running heads, the folios, the paragraph and chapter. The design of the bookspace, set according to the constraints of printing mechanics no longer matters to us. This new page is an undiscovered landscape of opportunity and possibility.... If you choose to do so, the surface can now truly transcend space and time the printed surface must be re-invented and the infinity of books embraced. The rules no longer apply. Everything about the page is new again. Everything we know about the conventions of book design and typography demands to be re-invented for the new kind of writer, reader and designer. Use print, screen, combined media the choice is yours as long as it expresses a solid idea, informs

us and shows your typographic skills. Remember that words and language are our collateral and that your submission should be essentially typographic. Target Audience The new reader Requirements Research and Development Strategy Specifications/Grid(s) Dummy/Prototype(s) Presentation

Brief 5: Satanism The Brief Dont worry, you who have been fooled into believing the paper tiger displayed by todays media; we Satanists arent after your children, for they are probably as hopelessly mediocre as their parents. But we are moving the world towards a state wherein the freeloaders will either work or starve, and the parasites will be removed to wither and die. So, you need only fear real Satanism if you are a criminal, a parasite, or a wastrel. Are you afraid? - Peter H. Gilmore Concept Consider the media stereotype of a Satanist, how can you alter the perception of the general public in accepting that there are stronger arguments within the practice than they originally thought? Appropriate information found on the Church of Satan into a set of educational publications. How will you re brand and stylise Satanism? How can you effectively put across the teachings in a neutral tone? Audience The uneducated general public Deliverables A set of publications

Brief 6: Fine Art Yearbook Brief 7: Miscellaneous zines Brief 8: Competition Briefs

ougd301
briefs

amy leigh