Lynx 2012 the Final Edition:

The target audience for the Lynx 2012 final edition is single young men and which immediately excludes elder men and men in relationships. The product is a men s deodorant and the institution and organisation that made the product is LYNX The product lynx 2012 the final edition is shown in the advert thrice on the 15th shot as a front view and 16th sot as a side shot being sprayed on the man and on the last shot as a full product. We see the fact that the advert reflects the name and title of the product lynx 2012 ~FINAL EDITION during the advert as it is portrays that there has been a disaster and naming the product the final edition it reminds viewers of the rumour that the world is ending in 2012 another reason that people would get the feeling the world is ending is the 1st shot is a abandoned house or shop which is shown by planks of wood hammered into the windows position and then a sofa on fire, more over the back tune of the advert music which was portrayed as an radio announcement and we get that from seeing the man driving in the car. The advert is themed religiously as Christians believe in the Noah s ark parable which involves the end of the world and Noah building and ark for animals (gods creation) to be in safety and this is shown in the advert with women being the creation by god and the man who represents Noah is there to keep them safe and protected another smart representation of the Noah s ark parable is the very well-known song of the animals walk 2 by 2 is represent by women walking in two s and the women walking in two are different races and from different countries. The advert is also themed culturally as the Mayan calendar predictions mythology this is based on a calendar used globally known for its art however also used to predict dates and the Mayan calendar prediction is a prediction by Mayans as they believe the calendar end in 2012 which means the world will end in 2012. This is shown in the second shot of the broken global in the puddle of water which may represent a natural disaster related to water which will shatter and kill many people all over the world and this is carried out till the third scene as well as in the third shot we see people there luggage in their car as it is shown as if they re rushing somewhere safe or evacuating to safety.

The product s use is for men as it is only used by the male gender in the advert and the meaning for the product is that it will attract women which relates to the slogan get it on for the end of the world- which is suggesting no man should be left alone for the last period of the world and should have a women for them. This is shown in the advert as just as the man sprays lynx the final edition

then shortly afterwards women are coming in pairs towards the ark which suggests how women would be coming to the men who buy and wear lynx final edition. To sum up the advert of lynx final edition the slogan at the end which is also on the print advert- GET IT ON BEFORE THE END OF THE WORLD suggests the fact that putting it on, where the it is trying to say the product lynx will make it a better experience for their target audience which is young single men before the end of the world in 2012 in addition to I think the music in the advert of lynx final edition reflects the meaning a better experience with lynx 2012 as the music starts off as if there s and disaster (announcement) and then at the end once the man gets the women it end happy with instruments!.. Overall the filmed advert follows well and is advertised clearly and presented in a successive order which makes sense to the viewers after watching the advert which then evidently shows that only after you spray the product lynx final edition girls/women will follow after you and only then can the man get it on before the end of the world. The print advert for the product lynx the final edition displays that the product is very important as the colours of the product are gold and black which stand out and represent importance in the product, the colour gold suggests- the product is precious and rare as gold itself is extremely rare and valuable the colour black symbolises- the bold purpose of the product as the colour black is bold and stands out and is recognisable which might try to portray that if you wear lynx girls/women will recognise the smell and come to the men wearing it, also the colour black also shows the modern twist to the product as the traditional colours which go with black is white and lynx breaks that old tradition to go with something new and more modern and bold which suggests that the product is aimed at young new men rather than old traditional type of men and more daring and youthful men who want to get it on before the end of the world. The background of the print advert for the product lynx the finale edition 2012 comes off from the prediction of the Mayan s and the culture of the Mayans, as they ve used the concept of their traditional art of the; moon , sun , and numbers and made it theirs by changing the patterns of the moons stars and numbers and used it to show and illusion of the Mayan art but actually show women with men and the results of using the product lynx which is for men to get it on with women which could be portrayed in a sexual way or emotional or physical way however in the background it only shows heterosexual genders of people only men and women not homosexual genders of people e.g-2 men or 2 women couples which suggests that the institution of the product lynx is against the fact of homosexual gender couples which is why they are not shown in the filmed adverts. The print advert shows the institutions slogan for the product on top of the product -before the product- this could be because the aim of the product to get it on before the end of the world is the main aim and the reason behind the product and adverts are that it will persuade men to buy the products. You possibly could find the lynx advert on; billboard posters, tv adverts on evening timings as its scientifically proven that more people watch tv shows in the evening and therefore it may be

advertised during late or early evening times as sponsoring products for well-known shows, website advertisements for popular used websites for more product views and buys.