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Writing Assignment 1

TomTom specializes in creating geolocation solutions, including maps, navigation software, and traffic data, aimed at facilitating mobility for individuals and businesses. It serves a diverse range of customers, from everyday users like drivers and cyclists to enterprises in logistics and technology innovators in autonomous vehicles. The company emphasizes an open culture and innovation, providing advanced solutions that enhance efficiency and connectivity across various industries.

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15 views2 pages

Writing Assignment 1

TomTom specializes in creating geolocation solutions, including maps, navigation software, and traffic data, aimed at facilitating mobility for individuals and businesses. It serves a diverse range of customers, from everyday users like drivers and cyclists to enterprises in logistics and technology innovators in autonomous vehicles. The company emphasizes an open culture and innovation, providing advanced solutions that enhance efficiency and connectivity across various industries.

Uploaded by

whyriel0010
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Writing Assignment 1:

1. Business Selected: TomTom

2. Mission Statement:

“Maps for a moving world”

3. About Us (N/D) TomTom. [Accessed: 19-01-2025] Available at:


https://www.tomtom.com/company/

4. a) What TomTom does?:

TomTom specialises in creating maps, digital cockpit solutions, navigation software, routing and
ETAs, APIs, and traffic data. These products are designed to facilitate mobility and navigation
across different industries and platforms. The company's primary aim is to facilitate smooth
mobility for people, businesses, and industries through top-notch geolocation solutions while
creating the largest, richest geolocation database available.

b) Who does it serve?

(B2B & B2C)

Individuals (e.g., car divers, cyclists, and pedestrians looking for reliable navigation tools)
Businesses/Enterprises: (e.g., logistics companies, delivery services, )
Technology Innovators: (e.g., industries engaged in autonomous vehicles and artificial
intelligence)
Vehicle manufacturing corporations: (e.g., Hyundai Motor Group, Maserati, etc.)

c) How does it add value?

TomTom adding value “culture” is multisided. The company does not only offer innovative
products and services but also develops a strong internal culture, while providing resources for
personal and professional growth, for instance:

1. Open and Collaborative Culture: TomTom fosters a culture that highlights feedback,
teamwork, and mutual support.

2. Innovation in Products and Services: The company creates advanced geolocation solutions,
like real-time maps, navigation tools, and traffic data. These solutions help users save time,
lower operational expenses for businesses, and enhance the overall efficiency of mobility
systems.

5. Conclusion:

TomTom's products and services appeal to a wide variety of users, such as drivers, cyclists, and
pedestrians who need reliable navigation tools, as well as businesses like logistics companies
and delivery services that depend on route optimisation and real-time traffic data.
Furthermore, automotive manufacturers integrate TomTom’s technology into vehicles for
advanced navigation and driver assistance systems, while technology innovators in autonomous
vehicles and AI benefit from its advanced mapping solutions. These groups collectively depend
on TomTom to improve mobility, efficiency, and connectivity.

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