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Social Media's Impact on Small Retailers

The document presents a study on the impact of social media marketing on revenue growth among small retailers near ICCT Cainta Campus, highlighting demographic information, social media usage, and its effects on business. It reveals that a majority of respondents use social media for marketing, with Facebook being the most popular platform, and many report an increase in customer base and revenue. However, challenges such as managing accounts and measuring engagement are noted, along with mixed effectiveness of paid advertisements.

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Ma. Lycel Castulo
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18 views4 pages

Social Media's Impact on Small Retailers

The document presents a study on the impact of social media marketing on revenue growth among small retailers near ICCT Cainta Campus, highlighting demographic information, social media usage, and its effects on business. It reveals that a majority of respondents use social media for marketing, with Facebook being the most popular platform, and many report an increase in customer base and revenue. However, challenges such as managing accounts and measuring engagement are noted, along with mixed effectiveness of paid advertisements.

Uploaded by

Ma. Lycel Castulo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

THE IMPACT OF SOCIAL MEDIA MARKETING ON THE REVENUE GROWTH AMONG

SMALL RETAILERS NEAR ICCT CAINTA CAMPUS

Part 1: Demographic Information

1 Name of Business (Optional):


Respondent
2 Type of Business Food Retail Clothing s
23 8 19 50

3 Years in Operation: Less than 1yr 1-3yrs 4-6 years More than 6 yr
8 21 14 7

4 Number of Followers in Social Me1-500 501-1000 1001-5000 5000 or more


16 19 12 3

Part 2: Social Media Usage


platforms for marketing your Respondent
5 business? Yes No (skip) s
43 7 50
you actively use for marketing?
6 (Select all that apply) Facebook Instagram Twitter Tiktok
38 1 0 14
How often do you post on social
7 media for your business? Daily Weekly Monthly Rarely
7 15 10 11
post on social media? (Select all Product Promotions Customer's Informational
8 that apply) photos/videos or discounts review post (e.g tips)
40 13 6 2

Part 3: Impact on Business


marketing, have you noticed an Respondent
9 increase in your customer base? Yes No Uncertain s
28 4 11 43
contributed to your revenue Very Somewhat
10 growth? Significantly Significantly significant Not much
8 13 16 9
using social media for more than increased by less than no significant
11 marketing? 50% 25% - 50% 25% change
5 9 6 3
relationships with your Strongly
12 customers? Agree Agree Neutral Disagree
9 19 17 3

Part 4: Challenges and Opportunities


when using social media for to manage how to use customer measuring
13 marketing? (Select all that apply) accounts platforms engagement results
23 21 16 10
social media (e.g., Facebook Respondent
14 ads)? Yes No s
8 42 50
these paid advertisements in Somewhat
15 generating sales? Very effective Effective Effective Not effective
1 2 5 0
Respondent
s
50
Respondent
s
50

Respondent
Others s
5 58
Respondent
Never s
0 43
announceme Respondent
nt Others s
3 2 66

Respondent
No contributios
4 50
Respondent
Decrease s
1 24
Strongly Total
Disagree respondents
2 50

Constraints Respondent
for Paid ads Others s
5 5 80

enough to Respondent
determine s
0 8

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