Faculty of Business and Commerce

Department of Management
Assignment No: AU-FOBC_ BBA_ SEM- VI _ 2025 27-02-2025

Assignment-II
UG-Semester VI-Student
1. Case Study:

"Business-level strategy is essential for positioning a company effectively within its industry and
achieving a competitive advantage. Discuss the concept of business-level strategy and explain how
organizations create and sustain a competitive advantage through strategies such as cost leadership,
differentiation, and focus. How can companies identify the right business-level strategy based on their
resources, capabilities, and market conditions? Furthermore, explore the key challenges businesses face
in sustaining their competitive advantage over time, especially in dynamic and highly competitive
industries. What role does innovation, customer loyalty, and operational efficiency play in maintaining
a sustainable competitive edge? Discuss how companies can adapt their business-level strategies in
response to changes in consumer preferences, technological advancements, and competitive forces.
Provide real-world examples of companies that have successfully created and sustained competitive
advantages through their business-level strategies, and analyze the long-term impact of these strategies
on their market position and profitability."

2. Case Study:

"Competitive marketing strategy is essential for businesses seeking to differentiate themselves and gain
a sustainable competitive advantage in their respective markets. Discuss the key components of a
competitive marketing strategy and how it enables a company to position itself effectively against its
competitors. How can an organization identify its target market, evaluate competitors, and select the
right competitive approach—such as cost leadership, differentiation, or focus—to meet the needs of its
customers and outperform rivals? Additionally, explain the process of implementing a competitive
marketing strategy, focusing on the necessary steps for aligning marketing initiatives with overall
business objectives. What role does resource allocation, organizational structure, and cross-functional
collaboration play in ensuring successful strategy execution? Identify potential challenges businesses
might face during the implementation phase and suggest strategies to overcome them. Provide
examples of companies that have successfully implemented competitive marketing strategies and
discuss the impact on their market position, customer loyalty, and overall business performance."

3. Case Study:

"The Five Generic Competitive Strategies—cost leadership, differentiation, cost focus, differentiation
focus, and integrated cost leadership/differentiation—serve as foundational approaches for
organizations seeking to achieve a competitive advantage in the marketplace. Discuss each of the five
generic competitive strategies in detail, explaining how they differ from one another in terms of market
positioning, customer value, and resource allocation. How does an organization determine which
strategy is most appropriate based on its resources, capabilities, and the external competitive
environment? Additionally, explore the advantages and disadvantages of each strategy and the
potential risks associated with pursuing a single strategy versus attempting to combine strategies, as in
the case of the integrated cost leadership/differentiation approach. How do companies effectively
implement these strategies, and what challenges do they face during execution? Provide real-world
examples of companies that have successfully used each of these strategies and analyze how their
competitive position in the market was impacted."

4. Case Study

"Corporate strategy is a critical component in guiding an organization’s overall direction and ensuring
long-term success. Discuss the concept of corporate strategy, explaining its role in defining the
organization’s mission, vision, and overall objectives. How does corporate strategy differ from
business-level and functional-level strategies, and what are the key considerations in formulating a
corporate strategy? Additionally, explore the scope of corporate strategy, including decisions related to
diversification, mergers and acquisitions, resource allocation, and the management of a portfolio of
businesses. Why is corporate strategy significant for organizations, and how does it contribute to
achieving a competitive advantage, sustainable growth, and value creation? In your answer, address
how corporate strategy helps organizations adapt to external changes, allocate resources efficiently,
and align the activities of different business units. Provide real-world examples of companies that have
successfully developed and implemented corporate strategies, highlighting the impact on their market
position and long-term performance."

5. Case Study

"Corporate culture plays a pivotal role in shaping an organization's work environment, guiding
employee behavior, and influencing overall business performance. Discuss the concept of corporate
culture and explain its key elements, such as shared values, beliefs, norms, and practices, that define an
organization's identity. How does corporate culture impact employee motivation, organizational
efficiency, and customer satisfaction? Additionally, explore the ways in which corporate culture can
drive or hinder innovation, adaptability, and competitive advantage. What steps can leaders take to
develop and nurture a positive corporate culture that aligns with the company’s mission and strategic
objectives? Furthermore, discuss the challenges organizations face when trying to change or realign
their corporate culture, especially during periods of growth, mergers, or market shifts. Provide
examples of organizations that have successfully cultivated strong corporate cultures and analyze how
this has contributed to their success in the marketplace."

6. Case Study

"Development and sustainability reporting has become increasingly important as organizations strive to
balance profitability with social, environmental, and ethical responsibilities. Discuss the concept of
sustainability reporting and explain its significance in the modern business landscape. How does
sustainability reporting help companies measure, communicate, and improve their environmental,
social, and governance (ESG) performance? Additionally, examine the role of global frameworks and
standards, such as the Global Reporting Initiative (GRI) and the UN Sustainable Development Goals
(SDGs), in shaping sustainability reports. What are the challenges organizations face in developing
accurate, transparent, and comprehensive sustainability reports, and how can they overcome these
challenges? Furthermore, explore the relationship between sustainability reporting and long-term
business development—how can it lead to improved reputation, customer loyalty, and risk
management? Provide examples of companies that have effectively used sustainability reporting to
drive both positive social impact and business growth, and analyze how these practices have influenced
their strategic decisions and market positioning."

7. Case Study
"Corporate Social Responsibility (CSR) is increasingly recognized as a crucial element in the strategic
management of modern organizations. Discuss the concept of CSR and explain its significance in
balancing the pursuit of profit with the commitment to social, environmental, and ethical
responsibilities. How can CSR initiatives contribute to a company’s long-term success, enhance its
brand image, and build stronger relationships with stakeholders, including customers, employees, and
investors? Additionally, explore the various dimensions of CSR, such as environmental sustainability,
community engagement, ethical labor practices, and philanthropy, and how organizations can integrate
these into their overall business strategy. What are the challenges companies face in implementing
effective CSR programs, and how can they measure the impact of their CSR efforts? Provide examples
of companies that have successfully integrated CSR into their operations, and analyze how their
commitment to social responsibility has influenced their competitiveness, reputation, and stakeholder
trust."

Instructions:

1. Submission Mode: Hard copy

Copy to: Ms. Isha Trivedi