Total No of Unique Guests

Avg. daily spend

Nos of days avg. guest stays
Avg. gross margin /Room (%)
Avg. nos of visits/Year/Guest
Avg. maketing expense/Guest
Avg. new guest acquition expense/Guest

115000
750
2
0.32
1.2
-130
-150

Total Gross profit

32% of Revenue
66240000

Gross profit / Customer

576
2003

Gross profit / Customer

One time acquition cost
Marketing expense
Net Profit/Customer
Retention Rate
Profit per retained customer
Discount Rate
NPV
Cumulative NPV

-150
-150
-150
1
-150
-150

Without Branding
2004
2005
2006
2007
610.56 647.1936 686.0252 727.1867
0
0
0
0
-133.9
-137.917 -142.055 -146.316
476.66 509.2766 543.9707 580.8706
1
0.1667 0.027789 0.004632
476.66 84.89641 15.11634 2.69083
1.08
1.1664 1.259712 1.360489
441.3519 72.78499 11.99984 1.97784
291.3519 364.1368 376.1367 378.1145

ding
2008
770.8179
0
-150.706
620.1123
0.000772
0.478865
1.469328
0.325907
378.4404

2009
817.067
0
-155.227
661.8402
0.000129
0.085198
1.586874
0.053689
378.4941

Total No of Unique Guests

Avg. daily spend
Nos of days avg. guest stays
Avg. gross margin /Room (%)
Avg. nos of visits/Year/Guest
Avg. maketing expense/Guest
Avg. new guest acquition expense/Guest

115000
750
2
0.32
1.3
-138.7
-150

Total Gross profit

32% of Revenue
71760000

Gross profit / Customer

624
2003

Gross profit / Customer

One time acquition cost
Marketing expense
Net Profit/Customer
Retention Rate
Profit per retained customer
Discount Rate
NPV
Cumulative NPV

-150
-150
-150
1
-150
-150

Given through formula

With Branding
2004
2005
2006
2007
661.44 701.1264 743.194 787.7856
0
0
0
0
-142.861 -147.147 -151.561 -156.108
518.579 553.9796 591.6327 631.6776
1
0.2167 0.046959 0.010176
518.579 120.0474 27.78242 6.427945
1.08
1.1664 1.259712 1.360489
480.1657 102.9213 22.05458 4.724732
330.1657 433.087 455.1416 459.8663

ng
2008
835.0528
0
-160.791
674.2614
0.002205
1.486839
1.469328
1.011918
460.8782

2009
885.1559
0
-165.615
719.5409
0.000478
0.343835
1.586874
0.216674
461.0949