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Customer

The document outlines a case study for a retail company's Customer Detail System aimed at managing customer information, tracking purchases, and generating insights. It details the requirements, database design, implementation steps using LibreOffice Base, and system features including data entry, retrieval, and reporting. The system is designed to enhance customer service and support marketing efforts through efficient data management.

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reemaadhana674
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143 views2 pages

Customer

The document outlines a case study for a retail company's Customer Detail System aimed at managing customer information, tracking purchases, and generating insights. It details the requirements, database design, implementation steps using LibreOffice Base, and system features including data entry, retrieval, and reporting. The system is designed to enhance customer service and support marketing efforts through efficient data management.

Uploaded by

reemaadhana674
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Case Study: Customer Detail System

Scenario
A retail company wants to manage customer details efficiently to enhance customer service, loyalty programs, and
marketing campaigns. The system must store customer data, track purchases, and generate insights like frequent
buyers, top-selling products, and customer contact lists.
Requirements
1. Maintain customer details (Name, Contact Information, Address).
2. Store details of products purchased by customers (Product Name, Quantity, Purchase Date, Price).
3. Provide reports on:
o Customer purchase history.
o Total spending by customers.
o Frequently purchased products.
o Customer contact list.

Project Plan
1. Database Design
Tables
1. Customers:
o CustomerID (Primary Key)
o FullName
o Phone
o Email
o Address
2. Products:
o ProductID (Primary Key)
o ProductName
o Category
o Price
3. Purchases:
o PurchaseID (Primary Key)
o CustomerID (Foreign Key)
o ProductID (Foreign Key)
o PurchaseDate
o Quantity
o TotalPrice (calculated as Quantity × Price)

2. Implementation in LibreOffice Base


Step 1: Create the Database
1. Open LibreOffice Base.
2. Select "Create a new database" and save it.
3. Create the tables Customers, Products, and Purchases using the wizard or design view.
Step 2: Define Relationships
1. Go to Tools > Relationships.
2. Link the tables:
o Connect CustomerID in Customers to CustomerID in Purchases.
o Connect ProductID in Products to ProductID in Purchases.
Step 3: Create Forms
1. Create a form for entering and viewing customer details.
2. Create a form for managing product details.
3. Create a form with subforms for recording purchases (main form for customers, subform for purchases).
Step 4: Create Queries
1. Query for customer purchase history.
2. Query to calculate total spending by customers.
3. Query to identify frequently purchased products.
4. Query to generate a customer contact list.
Step 5: Create Reports
1. Use the Report Builder to design reports based on the queries:
o Purchase history report for a specific customer.
o Report of total spending by customers.
o Product popularity report.

3. Test the System


Sample Data
Customers Table
CustomerID FullName Phone Email Address
1 John Doe 1234567890 john@example.com 123 Main St, City
2 Jane Smith 9876543210 jane@example.com 456 Elm St, Town
Products Table
ProductID ProductName Category Price
1 Laptop Electronics 800
2 Office Chair Furniture 120
3 Smartphone Electronics 600
Purchases Table
PurchaseID CustomerID ProductID PurchaseDate Quantity TotalPrice
1 1 1 2025-01-10 1 800
2 1 3 2025-01-15 1 600
3 2 2 2025-01-12 2 240

4. System Features
• Data Entry: Input forms for customers, products, and purchases.
• Data Retrieval: Queries for analyzing purchase history and total spending.
• Reports: Generate insights for business strategies.

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