“A STUDY ON TATA MOTORS GROWTH AND CONTRIBUTION TO CSR ACTIVITIES”

"A STUDY ON TATA

MOTORS GROWTH AND
CONTRIBUTION TO
CSR ACTIVITIES"
SURYA G
BAPU EVENING DEGREE COLLEGE BACHELORS OF
COMMERCE

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Chapter 1
Introduction
The automotive industry in India is the fourth-largest in the world as per 2021
statistics. In 2022, India became fourth largest country in the world by valuation
of automotive industry. As of 2022, India is the 3rd largest automobile market in
the world, surpassing Japan and Germany in terms of sales. Currently India's auto
industry is worth of more than US$100 billion and contributes 8% of the country's
total export and accounts for 2.3% of India's GDP. India's major automobile
manufacturing companies includes Tata Motors, Ashok Leyland, Mahindra &
Mahindra, Force Motors, Tractors and Farm Equipment Limited, Eicher Motors,
Royal Enfield, Sonalika Tractors, Hindustan Motors, Hradyesh, ICML, Kerala
Automobiles Limited, Reva, Pravaig Dynamics, Premier, Tara International and
Vehicle Factory Jabalpur.

In 1897, the first car ran on an Indian road. Through the 1930s, cars were
imports only, and in small numbers. An embryonic automotive industry
emerged in India in the 1940s. Hindustan Motors was launched in 1942 building
Morris’s products, long-time competitor Premier in 1944, building Chrysler
Corporation products such as Dodge and Plymouth, and beginning in the 1960's,
Fiat products. Mahindra & Mahindra was established by two brothers in 1945,
and began assembly of Jeep CJ-3A utility vehicles. In the same years,
J.R.D.Tata, the chairman of Tata Group founded TATA Engineering and
Locomotive Company (now Tata Motors) in Jamshedpur. Following
independence in 1947, the Government of India and the private sector launched

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efforts to create an automotive-component manufacturing industry to supply to

the automobile
In 1952, the government appointed the first Tariff Commission, one of whose
purposes was to come out with a feasibility plan for the indigenization of the
Indian automobile industry. In 1953, the commission submitted their report,
which recommended categorizing existing Indian car companies according to
their manufacturing infrastructure, with licensed capacity to manufacture a
certain number of vehicles, with capacity increases allowable, as per demands, in
the future. The Tariff Commission recommendations were implemented with new
policies that would eventually exclude companies that only imported parts for
assembly, as well as those with no Indian partner. In 1954, following the Tariff
Commission implementation, General Motors, Ford, and Roots Group, which had
assembly-only plants in Mumbai, decided to move out of India.

The first car to be manufactured in India and become successful

First Car to be built in India: The HM Ambassador was manufactured under

license from Morris from the HM plant in Hooghly, Kolkata. The first car to be
manufactured in India was the Hindustan Ambassador, which was largely based
on the Morris Oxford from the UK. It was built in Calcutta through a technical
collaboration with Morris Motors to manufacture Morris Oxford models that
would later become the HM Ambassador. The first Ambassador rolled off the
lines in mid-1957, more than 70 years ago.
Mr. Jamsetji Tata of the Tata Group became the first Indian to own a car in the
country. He is the founder of the Tata Group.

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Chapter 2

Research design
Research design refers to the framework of market research methods and
techniques that are chosen by a researcher. Research designs also include the
elements of data collection, measurement of data with the respective tools, and
the analysis of the data. The design that is chosen by the researchers allow them
to utilise the methods that are suitable for the study and to set up their studies
successfully in the future as well. The design of a study defines the study type
(descriptive, correlational, semi-experimental, experimental, review, meta-
analytic) and sub-type (e.g., descriptive-longitudinal case study), research
problem, hypotheses, independent and dependent variables, experimental design,
and, if applicable, data collection methods and a statistical analysis plan. A
research design is a framework that has been created to find answers to research
questions.

Need for study

Study on TATA MOTORS is needed as according to recent India's Automotive
Market was valued at USD 100 billion in 2021 and is expected to reach USD 160
billion in 2027.The first automobile in India rolled in 1897 in Bombay. India is
being recognized as potential emerging auto market. Foreign players are adding
to their investments in Indian auto industry. Unlike the USA, the Indian passenger
vehicle market is dominated by cars Tata Motors dominates over 60% of the
Indian commercial vehicle market.2/3rd of auto component production is
consumed directly by OEMS. India is the largest three-wheeler market in the
world. India is the largest two-wheeler manufacturer in the world. India is the
second largest tractor manufacturer in the world. India is the fifth largest
commercial vehicle manufacturer in the world. The number one global
motorcycle manufacturer is in India.

Objectives of the study

• To bring out the profile of the unit.
• To analyse the general profitability of the Tata Motors.
• To estimate the overall profitability of the concern.

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Scope of the study

The scope of study is to know the growth of Tata motors and their CSR
contribution. CSR activities of Tata motors like rural development projects,
education and skill development, livelihood enhancement projects, and
healthcare are contributing to the index, which are the measures of economic
growth.

Research Methodology
Methodology is a plan of action for a research project and explain in detail how
data is collected, analysed and presented, so that they will provide meaningful
information. Research is considered to be formal, systematic, intensive process
of carrying on the scientific method of analysis. It involves a more systematic
structure of investigation. Various data is collected from articles, surveys.

Data Collection
Data collection is the collection of information in a systematic manner to get an
informative output which further helps in future course of action. Data collection
is a research component in all study fields, including physical and social sciences,
humanities, and business. Data has been collected through primary and secondary
modes.

Primary Mode
Data is collected through questionnaire sent out to people to get their opinion on
the subject.

Secondary Mode
Various articles were read and data was collected through those articles on the
subject of Tata motors.

Sampling
Sampling is a process used in statistical analysis in which a predetermined
number of observations are taken from a larger population. The methodology
used to sample from a larger population depends on the type of analysis being
performed, but it may include simple random sampling or systematic sampling.
A sample size of 50 people of different age to get an understanding of their
opinion on the subject matter of Automotive manufacturer

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Limitations of Study
❖ Due to limitation of time the research could not be made more detailed.

❖ Some of the replies of the respondents may be biased.

❖ Respondents were not able to express their views since the questionnaire
consisted of close-ended questions with limited options

Plan of Analysis
An analysis plan helps you think through the data you will collect, what you will
use it for, and how you will analyse it?
Creating an analysis plan is an important way to ensure that you collect all the
data you need and that you use all the data you collect. In this research analysis
is done through survey which is a google form questionnaire sent out to people
to get their opinion in the form of information. Having collected the information,
the data collected will be used in the form of representation by using statistical
tools like pie charts, data table. All this statistical tool will help out in
interpretation and hence drawing out the conclusion.

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Chapter 3
Industry Profile
Tata Motors Limited is an Indian multinational automotive manufacturing
company, headquartered in Mumbai, India, which is part of the Tata Group. The
company produces passenger cars, trucks, vans, coaches, buses

Formerly known as Tata Engineering and Locomotive Company, the company

was founded in 1945 as a manufacturer of locomotives. The company
manufactured its first commercial vehicle in 1954 in a collaboration with
Daimler-Benz AG, which ended in 1969. Tata Motors entered the passenger
vehicle market in 1988 with the launch of the Tata Mobile followed by the Tata
Sierra in 1991, becoming the first Indian manufacturer to achieve the capability
of developing a competitive indigenous automobile. In 1998, Tata launched the
first fully indigenous Indian passenger car, the Indica, and in 2008 launched the
Tata Nano, the world's most affordable car. Tata Motors acquired the South
Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004.
Tata Motors has been the parent company of Jaguar Land Rover since the
company established it for the acquisition of Jaguar Cars and Land Rover from
Ford in 2008.
Tata Motors' principal subsidiaries include British premium car maker Jaguar
Land Rover and the South Korean commercial vehicle manufacturer Tata
Daewoo. Tata Motors has a construction-equipment manufacturing joint venture
with Hitachi (Tata Hitachi Construction Machinery), a joint venture with
Stellantis which manufactures automotive components and Fiat Chrysler and Tata
branded vehicles. On 12 October 2021, private equity firm TPG invested $1
billion in Tata Motors' electric vehicle subsidiary.

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Jehangir Ratanji Dadabhoy Tata (29 July 1904 – 29 November 1993) was a
French-Indian aviator, industrialist, entrepreneur and chairman of Tata Group.
Born into the Tata family of India,
he was the son of noted businessman
Ratanji Dadabhoy Tata and his wife
Suzanne Briere. His mother was the
first woman in India to drive a car and,
in 1929, he became the first licensed
pilot in India. He is also best known
for being the founder of several
industries under the Tata Group,
including Tata Consultancy Services,
Tata Motors, Titan Industries, Tata
Salt, Voltas and Air India. In 1983, he
was awarded the French Legion of
Honour and in 1955 and 1992, he
received two of India's highest civilian awards the Padma Vibhushan and the
Bharat Ratna. These honours were bestowed on him for his contributions to
Indian industry. Tata Motors has auto manufacturing and vehicle plants in
Jamshedpur, Pant Nagar, Lucknow, Sanand, Dharwad, and Pune in India, as well
as in Argentina, South Africa, the United Kingdom, and Thailand. It has research
and development centres in Pune, Jamshedpur, Lucknow, Dharwad, India and
South Korea, the United Kingdom, and Spain. Tata Motors is listed on the BSE
(Bombay Stock Exchange), where it is a constituent of the BSE SENSEX index,
the National Stock Exchange of India, and the New York Stock Exchange. The
company is ranked 265th on the Fortune Global 500 list of the world's biggest
corporations as of 2019.
Tata Motors was founded in 1945, as a locomotive manufacturer. Tata Group
entered the commercial vehicle sector in 1954 after forming a joint venture with
Daimler-Benz of Germany. After years of dominating the commercial vehicle
market in India, Tata Motors entered the passenger vehicle market in 1991 by
launching the Tata Sierra, a sport utility vehicle based on the Tata Mobile
platform. Tata subsequently launched the Tata Estate, the Tata Sumo and the Tata
Safari.

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Vision and Mission Statements

Vision:
By FY 2024, we will become the most aspirational Indian auto brand,
consistently winning, by
▪ Delivering superior financial returns.
▪ Driving sustainable mobility solutions.
▪ Exceeding customer expectations, and
▪ Creating a highly engaged work force.
Mission:
We innovate mobility solutions with passion to enhance quality of life.
Culture pillars:
Be Bold Own it
▪ Agility. ❖ Empowerment.
▪ Owner's mindset. ❖ Risk Taking.
Solve together Be empathetic
▪ Accountability. ❖ Embracing Divers.
▪ Collaboration. ❖ Passion for Customers.

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PRODUCTS:
Tata Motors Commercial vehicles models in India.
Tata Ace, Tata Ace Zip, Tata Ace EV, Tata Super Ace, Tata Intra, Tata Invtra V
10, Tata Invtra V 20, Tata Invtra V 30, Tata Invtra V 50, Tata Xenon XT, Tata
Yodha, Tata Ace Mega, Tata Iris, Tata TL/Telco line/207 Pick-up truck, Tata 407
Ex and Ex2,Tata 709 Ex, Tata 807 (Steel cabin chassis, cowl chassis, medium
bus chassis, steel cabin + steel body chassis),Tata 809 Ex and Ex2,Tata 909 Ex
and Ex2,Tata 1210 SE and SFC (Semi Forward),Tata 1210 LP (Long Plate),Tata
1109 (Intermediate truck/ LCV bus),Tata 1512c (Medium bus chassis),Tata
1515c/1615 (Medium bus chassis).Tata 1612c/1616c/1618c (Heavy bus
chassis),Tata 1618 (Semilow-floor bus chassis),Tata 1623 (Rear-engine low-
floor bus chassis),Tata 1518C (Medium truck) 10 ton,Tata 1613/1615c (Medium
truck),Tata 1616/1618c (Heavy duty truck),Tata 2515c/2516c/2518c (Heavy duty
10-wheeler truck),Tata Star bus (Branded buses for city, intercity, school bus, and
standard passenger transportation),Tata Divo (Hispano Divo),Tata City Ride (12-
to 20-seater buses for intracity use),Tata 3015 (Heavy truck),Tata 3118 (Heavy
truck) (8×2),Tata 3516 (Heavy truck),Tata 4018 (Heavy truck),Tata 4923
(Ultraheavy truck) (6×4),Tata Novus, Tata Prima, Tata SIGNA series, Tata Ultra
series (ICV Segment),Tata Winger - (Maxivan)

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Tata Motors Passenger cars in India:

Tata Telcoline, Tata Sierra, Tata Estate, Tata Sumo, Tata Indica, Tata Spacio,
Tata Indigo, Tata Indigo Marina, Tata Xenon, Tata Sumo Grande, Tata Vista,
Tata Nano, Tata Manza, Tata Venture, Tata Aria, Tata Zest, Tata Bolt, Tata Hexa.
Current present models: Tata Safari, Tata Nexon, Tata Harrier, Tata Tiago, Tata
Punch, Tata Tigor, Tata Altroz, TATA Nexon EV, Tata Tigor EV.

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Concept vehicles: The Tata Pr1ma concept car,Tata 45X Concept at Geneva
Motor show, Aria Roadster, Aria Coupe, Tata Indica, Tata Indigo Advent, Tata
Xover, Tata Cliffrider, Tata Elegante, Tata Prima, Tata Pixel, Tata Megapixel,
Tata Nexon, Tata Connectnext, Tata TaMo Racemo, Tata 45X Concept Tata
Altroz , Tata H5X Concept, Tata H7x , tata HBX Concept , Tata Altroz EV ,
Tata Sierra EV concept, Tata E-Vision Electric,Tata Curvv Electric, Tata Avinya
Electric

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GROWTH
If a few years ago we were to ask you about the first thing that comes to your
mind when you hear the word ‘Tata Motors’, then you most likely would have
mentioned something about the commercial vehicles. Tata has been a household
name in India for decades and was known for buses, trucks and light commercial
vehicles. Having tasted the success in commercial vehicles, Tata decided to enter
the mass passenger car segment with the highly acclaimed Indica hatchback in
1998, that went onto become a success in India.
While the initial few years were exceptional for the Indica, 2005 onwards
problems started to arise for the brand. Growing competition and quality issues
created a bad reputation for Indica, at least in the personal car segment. The
frugal, contemporary and quality products from brands like Maruti Suzuki and
Hyundai restricted the Indica sales to only commercial vehicles, again reasserting
the long-established fact that Tata Motors is good for fleet operations only. Then
there were projects like Nano, Indigo, and Sumo that showed good initial
prospects, but failed to take off. Fast forward to 2015, a lot of things changed for
Tata, and the brand has become one of the most promising car manufacturers in
India. From Tiago to Nexon and now Harrier, Tata has launched some ground
breaking products in the last couple of years. But this success was not sudden as
Tata Motors started to show the sign of changes 2010 onwards.
Tata Motors has been a well-known name in the automotive industry for decades
and as a result, has stood the test of time. While Tata’s name was already strong,
the launch of Indica made it famous as India’s first indigenous car manufacturer.
Tata received more than 115000 bookings for the Indica in the 1st year alone,
making the best-seller for years and managed to sell close to 1 million Indica in
20 years.
This means 'Tata' has a better recall value across the country as compared to some
of the newer brands that have entered the Indian market in the past few years.
And when it comes to the Indian buyers, they take their time before fully trusting
a brand and that's an area where Tata Motors have an upper hand amongst others.
All they needed was a strong product to reassert their brand.
The turning point for Tata Motors has to be the launch of the Tata Tiago in 2016.
But it was not the strongest of starts to say the least. At first, it was called as the
Tata Zica - which was short for 'Zippy Car' - but then it had to be changed as the
Zica Virus outbreak happened at the same time.

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The name was then changed to Tiago and the world first got to see the car in flesh
during the 2016 Delhi Auto Expo. This was coming along the lines of the media
drives which happened in January 2016, a month before the Auto Expo, where
the car impressed in several areas and as a result had a good word of mouth going
around. And there it was – a brilliant product that Tata needed to change its fate.
Design king
One of the best things about the new Tiago was its design. It was fresh, modern
and it departed ways from the traditional Indica design language and looked a lot
more up to date. Tata Tiago’s success played a major role in making Tata a brand,
what it is today. It was so unlike Tata that when we had the car for our road tests,
people actually thought that it's made by a Japanese or American manufacturer.
The Tiago had what Tata called as the 'IMPACT' design language which was then
utilized to design vehicles like Tata Hexa, Tata Tigor, Tata Nexon. Then Tata
introduced the ‘IMPACT 2.0’ and the Harrier, which is easily one of the best-
looking cars in India is based on the same. Simply put, there's hardly any
manufacturer out Tata's global
Acquiring Jaguar-Land Rover
Tata acquired the famed Jaguar-Land Rover brand June 2008 for a net
consideration of $2.3 billion from Ford Motor Company. While the British brand
has seen a change in its fortune from that day onwards and has only grown bigger,
this acquisition allowed Tata Motors to make use the technologies and procedures
to further refine their products and effect can be seen in cars coming out from
their stable today.
The developments were slow initially, but one can see Jaguar-Land Rover
influence in Tiago. From cabin design, to an enhanced use of features and now
platforms (Harrier is based on Land Rover’s D8 architecture), you can see many
changes in the new Tata cars that are reminiscent of the ones you see in the JLR
cars.
Featuring Features: While Design is one of the first things that people look
out for in their cars, the list of features that a car offers comes right after it and
Tata has been actively working towards this as well. Their latest cars are equipped
with several segment-leading features. Case in point, the drive mode selector that
was first seen in Tiago is not available in any other budget cars. Kardon sourced
audio system and terrain mode selector in Harrier are all segment best.

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CSR ACTIVITIES:
Tata Motors Limited is a leading global automobile manufacturer of cars, utility
vehicles, pick-ups, trucks and buses. Tata Motors’ focus on engineering and tech-
enabled automotive solutions, catering to the future of mobility, has made it
India’s market leader in commercial vehicles and one of the top four in the
passenger vehicles market. From its brand promise of ‘Connecting Aspirations’
arises the Company’s innovation efforts that aim at developing pioneering
technologies that are both sustainable as well suited to the evolving aspirations of
markets and customers.
Tata Motors has released its 8th Annual Corporate Social Responsibility (CSR)
Report highlighting its comprehensive efforts to address societal and
environmental challenges in FY22 while fostering inclusive growth to drive
impact and promote sustainable development and nation-building.
1. Healthcare Initiatives
Tata Motors aims to build a stronger and healthier today and tomorrow for India’s
children to address malnutrition among children between birth and the age of six.
In addition to augmenting diets and providing nutritional supplements to
malnourished children, Tata Motors also focuses on behavioural change and
awareness building in the community to accomplish sustained health. Tata
Motors also extends preventive and curative health care services to both infants
and their mothers.
* Fortifying Against Malnourishment
* COVID-19 Vaccination
2. Education Initiatives
The Indian Education System is one of the largest in the world, with more than
1.5 million schools, 8.5 million teachers and 250 million children from varied
socio-economic backgrounds. The pandemic resulted in 250 million students
being affected due to school closures. To overcome this tata motors has
contributed funds and encouraged students to concentrate on their education by
providing
* ENABLE Initiative
* Technology Aids Coaching
* Scholarship Programmes

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3. Employability Initiatives
Tata motors has contributed towards India’s employability index which improved
from 45.97% in 2020-21 to 46.2% in 2021-22. The gender gap in employability
is also improving, with the pool of employable women steadily rising 51.44% of
women are highly employable, while 45.97% of men are highly employable.
* Learn Earn and Progress (LEAP)
* Skilling the Rural Women
4. Environment Conservation Initiatives
Tata motors has also contributed towards environment. The total forest cover of
the country is 7,13,789 sq. km or 21.71% of the geographical area of the country.
The India State of Forest Report (ISFR) 2021 shows an increase of 1,540 sq. km
(0.22%) of forest cover, 721 sq. km (0.76%) of tree cover and 2,261 sq. km
(0.28%) of forest and tree cover put together compared to the 2019 assessment.

Tata motors Competitors:

▪ Ashok Leyland Ltd.
▪ Force Motors Ltd.
▪ Mahindra & Mahindra Ltd.
▪ Maruti Suzuki India Ltd.

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SWOC Analysis of Tata Motors

Strength of Tata motors are:

• Recognized Brand Image

• Market value
• Established Distribution System
• Market Penetration
• Research and Development
• International Presence

Weakness of Tata motors:

• Greater operational costs and a lower
rate of profits
• Controversies
• No Foothold in Luxury Segment
• Limited Presence

Opportunity of Tata motors:

• Digital Marketing.
• Tata Nano
• The Supply Chain and Service
• Acquisition, Merger, Joint Venturing

Challenges of Tata motors:

• Pandemic
• Competitors
• Price
• Innovation of Competitors:

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Chapter 4
DATA ANALYSIS AND INTERPRETATION

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Data analysis is the most crucial part of any research. Data analysis summarizes
collected data. It involves the interpretation of data gathered through the use of
analytical and logical reasoning to determine patterns, relationships or trends.
Analysis, refers to dividing a whole into its separate components for individual
examination. Data analysis, is a process for obtaining raw data, and subsequently
converting it into information useful for decision-making by users. Data, is
collected and analysed to answer questions, test hypotheses, or disprove theories.
Interpretation refers to the task of drawing inferences from the collected facts
after. an analytical and/or experimental study. In fact, it is a search for broader
meaning. of research findings. In today's business world, data analysis plays a
role in making decisions more scientific and helping businesses operate more
effectively. It helps to make informed decisions and not just through guessing or
predictions. The insights obtained can be used to set and identify trends in data.
Data interpretation and analysis is an important aspect of working with data sets
in any field or research and statistics. The motive behind data analysis in research
is to present accurate and reliable data. As far as possible, avoid statistical errors,
and find a way to deal with everyday challenges like outliers, missing data, data
altering, data mining, or developing graphical representation. Interpretation refers
to the task of drawing inferences from the collected facts after. an analytical
and/or experimental study. In fact, it is a search for broader meaning. of research
findings. In this study, data analysis and interpretation are done through the data
collected through the questionnaire and further interpreted in the form of table
and pie charts, hence drawing the conclusion.

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1.What made people now days buy more Tata motors vehicle?
Table 1.1
Table representing what made people now days buy more Tata motors vehicle?
Criteria Number of responses Percentage
Indian brand 30 60%
Rated 5star in safety 10 20%
Design and performance 9 18%
To support "VOCAL for 1 2%
LOCAL
Total 50 100%

Graph 1.1
Graph representing what made people now days buy more Tata motors vehicle?

Inference 1.1
The above graph represents 60% of people buy Tata motors because it is Indian
brand and other 20% of people buy it is rated 5star in safety, and 18%of people
buy for its Design and performance, remaining 1% of people buy Tata motors to
support “VOCAL FOR LOCAL”.

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2.What do you think what made Tata motors to increase growth in past 10
years?
Table 1.2
Table representing What do you think what made Tata motors to increase
growth in past 10 years?
Criteria Number of responses Percentage
By introducing new 19 38%
passenger vehicle
By enhancing more 21 42%
performance and
reliability of commercial
vehicles
3 6%
By Ratan Tata 7 14%
Total 50 100%

Graph 1.2
Graph representing what do you think what made Tata motors to increase
growth in past 10 years?

Inference 1.2
The above graph represents out of 50 responses of 19 people thinks Tata motors
has increased their growth by introducing new passenger vehicle and 21 people
think by enhancing more performance and reliability of commercial vehicles
another 3 people think by contributing CSR contribution and 7 people think by
Ratan Tata.

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3.Why did Tata motors faced huge losses in early stage?

Table 1.3
Table representing Why did Tata motors faced huge losses in early stage?
Criteria Number of responses Percentages b
Sales were down 16 32%
Does not have efficient 12 24%
tools for manufacturing
passenger cars
Lack of network and 15 30%
vendors
By buying Jaguar and 7 14%
Land Rover
Total 50 100%

Graph 1.3
Graph represents Why did Tata motors faced huge losses in early stage?

Inference 1.3
The above graph represents out 50 responses of 16 people say why made Tata
motors faced huge losses in early stages when sales were down and other 12
people thinks Tata motors does not have efficient tools for manufacturing
passenger cars, other 15 peoples think of lack of network and vendors and rest
7 people thinks by buying Jaguar and Land Rover.

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4.What factors help Tata motors to overcome their losses?

Table 1.4
Table representing what factors help Tata motors to overcome their losses?
Criteria Number of responses Percentage
Attractive design 15 30%
language
Futuristic features 17 34%
Refined engines 7 14%
Competitive prices 11 22%
Total 50 100%

Graph 1.4
Graph representing what factors help Tata motors to overcome their losses?

Inference 1.4
The above graph represents out of 50 responses 15 peoples think their attractive
design language helped Tata motors to overcome their loses, and 17 people
think futuristic features helped, 7 peoples think their refined engines helped,
rest 11 think competitive price helped to overcome their losses.

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5.Tata motors has been grown due to huge sales in passenger vehicle like cars.
Table 1.5
Table representing Tata motors has been grown due to huge sales in passenger
vehicle like cars
Criteria Number of responses Percentage
Strongly agree 24 48%
Agree 17 34%
Neutral 9 18%
Disagree 0 0
Strongly disagree 0 0
Total 50 100%

Graph 1.5
Graph representing Tata motors has been grown due to huge sales in passenger
vehicle like cars

Inference 1.5
The above graph shows that out of 50 responses 24 peoples strongly agree, 17
people agree, 9 people stay neutral in Tata motors has been grown due to huge
sales in passenger vehicles like cars.

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6.Why Tata should be your next car brand?

Table 1.6
Table representing why Tata should be your next car brand?
Criteria Number of responses Percentage
Tata cars are safe 26 52%
Competitively priced 13 26%
Perfect choice of SUVs 6 12%
Future-ready 5 10%
Total 50 100%

Graph 1.6
Graph representing why Tata should be your next car brand?

Inference 1.6
The above graph represents out of 50 responses 26 people think Tata cars are safe
to choose Tata motors as their next car brand and 13 people think because of their
competitively priced, another 6 people think Tata motors cars prefect choice of
SUVs and rest 5 people think it future ready.

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7. Are you aware of the Corporate Social Responsibility (CSR) Concept of

business?
Table 1.7
Table representing are you aware of the corporate social responsibility (CSR)
concept of business?
Criteria Number of responses Percentage
Yes 39 78%
No 11 22%
Total 50 100%

Graph 1.7
Graph representing are you aware of the corporate social responsibility (CSR)
concept of business?

Inference 1.7
The above diagram represents the awareness of CSR (corporate social
responsibility) which is brings out 50 of responses 39 peoples are aware of CSR
concept of business and 11 people are unaware of CSR concept.

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8.What are the benefits of company social responsibility (CSR) to Community?

Table 1.8
Table representing what are the benefits of company social responsibility (CSR)
to community?
Criteria Number of responses Percentage
Increases employee 19 38%
engagement.
Supports local and 18 36%
global communities
Increases investment 9 18%
opportunities
Presents press 1 2%
opportunities
Increase profits of 3 6%
company
Total 50 100%

Graph 1.8
Graph representing what are the benefits of company social responsibility
(CSR) to community?

Inference 1.8
The above graph represents the benefits of corporate social responsibility to
community as per responses. Out of 50 responses 19 peoples says CSR helps in
increases employee engagement and 9 people say it supports local and global
communities, 3 people say it increases company profit and rest says it presents
press opportunities.

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9.CSR activities raise the profile of a brand in consumer minds

Table 1.9

Table representing CSR activities raise the profile of a brand in consumer minds
Criteria Number of responses Percentage
Strongly disagree 12 24%
Disagree 3 6%
Neutral 12 24%
Agree 13 26%
Strongly agree 10 20%
Total 50 100%

Graph 1.9
Graph representing CSR activities raise the profile of a brand in consumer
minds

Inference 1.9

The above graph represents out of 50 responses 12 peoples strongly disagree to

CSR activities raise the profile of a brand in a consumer mind and 3 peoples
disagree and 12 peoples stay neutral, and 13peoples agree to its raise profile brand
in consumer mind. 10 peoples strongly agree to it.

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10. I view companies that practice good CSR in a more positive manner.
Table 1.10
Table representing, I view companies that practice good CSR in a more positive
manner.
Criteria Number of responses Percentage
Strongly disagree 9 18%
Disagree 3 3%
Neutral 16 32%
Agree 14 28%
Strongly agree 8 16%
Total 50 100%

Graph 1.10
Graph representing, I view companies that practice good CSR in a more
positive manner.

Inference 1.10
The above graph represents out of 50 responses 9 peoples strongly disagree to
view companies that practice good CSR contribution in a more positive manner,
3 peoples also disagree to it. 16 people stays neutral in their view point, 14
peoples agree to that I view companies that practice good CSR in a more positive
manner, 8 people also strongly agree to it.

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11. Tata motors contributes to campaigns and projects that promote the well-
being of society
Table 1.11
Table representing Tata motors contributes to campaigns and projects that
promote the well-being of society
Criteria Number of responses Percentage
Strongly disagree 12 24%
Disagree 1 2%
Neutral 9 18%
Agree 16 32%
Strongly agree 12 24%
Total 50 100%

Graph 1.11
Graph representing Tata motors contributes to campaigns and projects that
promote the well-being of society

Inference 1.11
The above graph represents out of 50 responses 12 peoples are strongly disagree
Tata motors contributes to campaigns and projects that promote the well-being of
society and 9 people say neutral. Remaining 16 and 12 peoples agree and strongly
agree respectively to Tata motors contributes to campaigns and projects that
promote the well-being of society.

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12. Tata motors participates in activities which aim to protect and improve the
quality of the natural environment.

Table 1.12
Table representing Tata motors participates in activities which aim to protect
and improve quality of the natural environment.
Criteria Number of responses Percentage
Strongly agree 16 32%
Agree 19 38%
Neutral 8 16%
disagree 3 6%
Strongly disagree 4 8%
Total 50 100%

Graph 1.12
Graph representing Tata motors participates in activities which aim to protect
and improve quality of the natural environment

Inference 1.12
The above graph represents out of 50 responses 16 peoples strongly agrees to that
Tata motors participates in activities which aim to protect and improve the quality
of the natural environment and 19 people also Agree to it and 8 peoples stay
neutral. Remaining 3 and 4 responses disagree and strongly disagree to it.

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13. How much did Tata motors contribute to CSR activities in 2021-2022
Table 1.13
Table representing how much did Tata motors contribute to CSR activities in
2021-2022.
Criteria Number of responses Percentage
21 crores 16 32%
18 crores 10 20%
20 crores 12 24%
23.70 crores 12 24%
Total 50 100%

Graph 1.13
Graph representing how much did Tata motors contribute to CSR activities in
2021-2022.

Inference 1.13
The above graph represents 32% of people say that Tata motors has contributed
21 crores in the year 2021-2022 and 20% of people say 18 crores and 24% of
people say 20 crores and remaining 24% of people correctly say 23.70 crores of
money has Tata motors contributed to CSR activities in the year 2021-2022.

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14. In which sector Tata Motors has contributed in their CSR contribution?

Table 1.14
Table representing in which sector Tata Motors has contributed in their CSR
contribution?
Criteria Number of responses Percentage
Health Aarogya 6 12%
Education Vidyadhanam 8 16%
Employability 5 10%
Kaushalya
Environment 6 12%
Vasundhara
All the above 25 50%
Total 50 100%

Graph 1.14
Graph representing in which sector Tata Motors has contributed in their CSR
contribution?

Inference 1.14
The above graph shows that 12% of people say that Tata motors has contributed
only to health aarogya sector in their CSR activities and 16% of people says that
they have contributed only to education vidyadhanam sector only. 10% of people
say that they have contributed only to employability kaushalya sector only. 6%
of people say that they have contributed only to environment Vasundhara. Rest
50% of people justify that they have contributed to all the above sector.

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15. Would you support "VOCAL FOR LOCAL"

Table 1.15
Table representing would you support “VOCAL FOR LOCAL”.
Criteria Number of responses Percentage
Yes 49 98%
No 1 2%
Total 50 100%

Graph 1.15
Graph Table representing would you support “VOCAL FOR LOCAL”.

Inference 1.15
The above graph represents 98% of people supports “VOCAL FOR LOCAL” in
buying and supporting Indian products and brand, this sign is good for India for
developing its economy and growth. Other 2% may not support for VOCAL
FOR LOCAL but they may go for other brands.

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Chapter 5
Finding, Suggestion and Conclusion
Findings:
❖ This study has help me to find that why people buy Tata motors brand cars.

❖ Reason why tata motors faced losses.

❖ Factors help Tata motors to overcome their losses.

❖ Benefits of CSR (corporate social responsibility).

❖ Impact of CSR in consumer minds.

❖Tata motors contribution to CSR activities.

❖ History of Tata motors.

❖ SWOT analysis of company.

❖ Vision mission of the company.

Suggestion:
❖ Tata motors are updating their structure of their car for better safety and
ADAS.
❖ Updating the roadways in India.

❖ Tata motors should work on trying to make a luxury product.

Conclusion
Tata Motors is one of the best cars manufacturing companies in India. People feel
that Tata Cars are people's car as it is satisfactory on all parameters. Tata Motors
have knowledgeable sales persons; the employees of TATA Motors spend
enough time before and during sales. The prices are affordable as it is a low-cost
producer, attractive discounts are offered, waiting area is pleasing, TATA Motors
service station is excellent. The Maintenance Cost of Tata Motors is moderate
and resale value is low. These are the only two main areas in which the customers
are dissatisfied. Therefore, Tata Motors has to work in terms of maintaining
quality standards. In continuation with its commitment to providing Indian
customers, the auto industry aims to become a centre of excellence for
engineering and ensure quick turnaround time to changing consumer needs. All

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and all with a product line spanning commercial, utility, and passenger vehicles,
Tata Motors is on the road to forging ever stronger relationships with the people
who have bet their money on the company’s products.

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Bibliography
Websites:
https://en.wikipedia.org/wiki/Tata_Motors
https://www.tatamotors.com/
https://www.quora.com/
https://en.wikipedia.org/wiki/Automotive_industry_in_India#:~:text=An%20em
bryonic%20automotive%20industry%20emerged,in%20the%201960's%2C%20
Fiat%20products.
https://thecsrjournal.in/csr-report-tata-motors-corporate-social-responsibility/

Referred magazine:
AUTOCAR India Magazine
EVO India Magazine
Car India Magazine
Autocar Professional Magazine
Commercial Vehicle Magazine

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Annexure
Questionnaire to understand the awareness among the people on Tata motors
growth and CSR activities.
Name: _______________
Age:
▪ Below 18
▪ 18 to 24
▪ Above 24
Gender:
▪ Male
▪ Female
Email.ID: ________________
Contact number: _____________
What is your Occupation?
▪ Student
▪ Self employed
▪ Employee Private/ Public
▪ Unemployed
1.What made people now days buy more Tata motors vehicle?
▪ Indian brand
▪ Rated 5star in safety
▪ Design and performance
▪ To support "VOCAL for LOCAL"
2.What do you think what made Tata motors to increase growth in past 10
years?
▪ By introducing new passenger vehicle
▪ By enhancing more performance and reliability of commercial vehicles
▪ By contributing CSR contribution
▪ By Ratan Tata

3.Why did Tata motors faced huge losses in early stage.

▪ Sales were down
▪ Does not have efficient tools for manufacturing passenger cars

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▪ Lack of network and vendors

▪ By buying Jaguar and Land Rover
4.What factors help Tata motors to overcome their losses?
▪ Attractive design language
▪ Futuristic features
▪ Refined engines
▪ Competitive prices
5.Tata motors has been grown due to huge sales in passenger vehicle like cars.
▪ Strongly agree
▪ Agree
▪ Neutral
▪ Disagree
▪ Strongly Disagree
6.Why Tata should be your next car brand?
▪ Tata cars are safe
▪ Competitively priced
▪ Perfect choice of SUVs
▪ Future-ready:

7.Are you aware of the Corporate Social Responsibility (CSR) Concept of

business?
▪ Yes
▪ No
8.What are the benefits of company social responsibility (CSR) to Community?
▪ Increases employee engagement.
▪ Supports local and global communities
▪ Increases investment opportunities
▪ Presents press opportunities
▪ Increase profits of company
9.CSR activities raise the profile of a brand in consumer minds.
▪ Strongly disagree
▪ Disagree
▪ Neutral
▪ Agree
▪ Strongly agree
10.I view companies that practice good CSR in a more positive manner.

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▪ Strongly disagree
▪ Disagree
▪ Neutral
▪ Agree
▪ Strongly agree
11.Tata motors contributes to campaigns and projects that promote the well-
being of society.

▪ Strongly disagree
▪ Disagree
▪ Neutral
▪ Agree
▪ Strongly agree
12.Tata motors participates in activities which aim to protect and improve the
quality of the natural environment.

▪ Strongly agree
▪ Agree
▪ Neutral
▪ Disagree
▪ Strongly disagree
13.How much did Tata motors contribute to CSR activities in 2022-2023?
▪ 21crores
▪ 18crores
▪ 20.81crores
▪ 23.70crores
14.In which sector Tata Motors has contributed in their CSR contribution?
▪ Health Aarogya
▪ Education Vidyadhanam
▪ Employability Kaushalya
▪ Environment vasundhara
▪ All the above
15.Would you support "VOCAL FOR LOCAL"?
▪ Yes
▪ No

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