2.

How does your media product represent particular social groups?

My cover artist shows a young female adult who is using a scarf as a prop to position across the end of the mid-shot by biting it in her teeth. This is used to represent my model provocatively but also show the fun characterisation of my artist. The scarf is used to imitate a style of Marilyn Monroe which appeals to the social group who are familiar with pop from the past as well as the future. The young female will allow my target audience of young female adults aged between 16-25 to relate to the artist and entice them into buying the magazine. The cheerful yet emotive expression on my artist s face allows her fun characteristics to be implied on the cover and will imitate the positive ideology of my magazine and will connote that it is a positive purchase. I used an orange overlay onto the front cover so that it brightens to tone and levels of my photograph which makes it stand out. These bright colours of the pink scarf and the blush tone on the artist make it subtly appeal to my majority of female audience and women who enjoy using make-up and hair styling. I purposely increased the saturation of the image so that these stereotypical feminine tones would be emulated on the cover. This look therefore represents a social group of females who have a disposable income and enjoy styling themselves and looking up to role models in the music industry. I emulated my artist profile in the typography by incorporating a different style font for the X called LeviBrush to make it appear as if a lipstick had been swiped on the cover. This also connotes the idea of my artist s fun style and how she enjoys fashion and sexualising her image for her career. For the double page spread I transferred the personality of my artist profile through her posing as she is doing a cute salute which ties in with the fashionable American theme. I also used several photos at the top third of the masthead of different outtakes of my photo shoot so that my young, fashionable, female social group will like the artist s fun and wild side. Through my contents page it is evident that a social group who listen to music from the late 50s to present would enjoy my magazine as I devote a section to Past and Present . The type of person would also be interested in current chart music which is shown through the In Every Issue: Charts . Therefore it shows that the type of person would be a young female who enjoys a wide range of pop music from every decade and is not confined to just present music.