Marketing activities are specifically aimed at distributing "something of value" to buyers and sellers. For an exchange to occur, four conditions must exist: two or more individuals, groups or organizations must participate. The primary psychological influences on consumer behaviour are perception, motives, learning and attitudes.
Marketing activities are specifically aimed at distributing "something of value" to buyers and sellers. For an exchange to occur, four conditions must exist: two or more individuals, groups or organizations must participate. The primary psychological influences on consumer behaviour are perception, motives, learning and attitudes.
Marketing activities are specifically aimed at distributing "something of value" to buyers and sellers. For an exchange to occur, four conditions must exist: two or more individuals, groups or organizations must participate. The primary psychological influences on consumer behaviour are perception, motives, learning and attitudes.