Strategy Note for APS Mission 24-25: 3 CR GOP
Challenges Identified Area of Value Addition Action Plan Strategy for Roll Out for FY 24-25
Manpower forecasting done FY 24-25
Manpower Quantity/Lack of feet on
Completition of required manpower
ground (Weightage 25%)
Currently 8 Manpower required ( 4 is on top
priority )
Customer
Indepth customer need analysis/probing Understanding & Call
Improve on Enquiry to SV conversion
Probing
1. Routine learning on individual call handling
process through call audit & feedback system
(Weekly)
Focused effective SV home work/SV flow process/Six principals
2. Customer understanding , need analysis &
probing techniques
Improve on SV to Booking conversion
3. Value proposition & conviction (Organization,
Project, Location, Product pitching)
Strong hold on secondary market/Inventory supply
Manpower 4. Written SV preparation & homework, effective
utilization of Six principals
Manpower Quality/Short on Upgradation on value perceive ability & Negotiation skills
5. Command on objections handling, Project
required skill set & capability
related USPs, Competition knowledge as per set
(Weightage 75%)
format/Financial knowledge (Pricing trend, Fresh
Regular R&R program stock values, Loan criteria, Amortization, Capital
gain , Rental yield calculation), Zero tolerance on Written SV
the post deal execution terns & conditions.
Preparation & Home
6. Strong relation with owners/sellers/residents &
understanding of inventories/consultant attitude. Work
7. Tracking mechanism & Appreciation system on
decided inputs/outputs
Managing through reports/W-M-Q assessment card & progress tracking
8. Limited joint deals along with CP, project
specific association
1. Dedicated working on Smiles program &
Supermom engagement: Smiles members
addition, strengthening relations & ensure to pass
on timely smiles benefit, meet & greet with
Better focus on quality & consistent individual input for lead generation
supermoms, emphasis for contribute more
Negotiation Skills &
2. Enriching inhouse team relations & enquiries
generation, appreciate them publicaly Objection Handling
3. Tenant connect, relationship management
through calling, meet & activities
4. Corporate penetration program (Existing &
Lead generations, management &
Leads References push
New primarily in catchment area)
1. Monthly marketing plan project specific
requirement (Occupancy, Values, Investors,
Insufficient marketing drive & focus
Stable existing projects) ex. like Amantran for
occupancy
Lead Generation
2. Ensure to deploy marketing SPOC for APS & his Inputs (Push & Pull)
monthly project visit wrt promotion strategies
3. Timelines need to define against the activity
planned for marketing
Challenges Identified
Manpoer Quantity/Lack of feet on
ground (Weightage 25%)
Manpower
75% Quality/Short on skill set &
capability (Weightage 75%)
Lead generations, management &
Leads
References push
APS Mission-24-25 : 3 CR
Area of Value Addition
Completition of required manpower
Indepth customer need analysis/probing
Improve on Enquiry to SV conversion
Focused effective SV home work/SV flow process/Six principals
Improve on SV to Booking conversion
Strong hold on secondary market/Inventory supply
Upgradation on value perceive ability & Negitiation skills
Regular R&R program
Managing through reports/W-M-Q assessment card & progress traking
Better focus on quality & consistent individual inputs for lead generation
Insufficient marketing drive & focus
Action Plan
Manpoer forecasting done FY 24-25 (as per attached
annexture)
1
MOM of Bhiwadi Meeting
Mission FY 24-25
S.No Initiatives
1 Expectation Setting
Manpower Requirements -12 including
2
bhiwadi and Jaipur
3 Probing
4 Site Visit Process (cover USP's )
5 Pricing/ Unit rediness/
6 6' Principals
7 Competitor knowledge
Financial Knowledge :
(a) Loan related
8
(b) Calculation on Rental/ Purchase option,
Rental yield & Capital gain
9 Inventory Management
9 Inventory Management
10 We will not do the joint deals along with CPs
11 Work on inqury generation (inputs)
Apriciation for achiving Inputs/outputs and
12
going extra miles
Target 3 cr.
Jaipur 1.25 cr, Bhiwadi 1.25 cr and rest 50 Lacs for rest Locations
How By when
As of now, the weekly target that the team is taking per executives is
also close to our target for 2024-25. We basically have to fulfill our Feb-24 & March-24 are
commitment and will have to exceed the target of last year and to be made the base for
perform as per the growing market like Jaipur. (jaipur real estate coming FY
growth rate is 28%)
We have required 6 manpower for jaipur location 28-Feb-24
1. Daksh - 2 (urgent) 1 female finalized
2. Utsav - 1 (urgent) 1 interview done
3. RG plaza - 1 (urgent) Candidate shortlist
4. Amantran - 1 Not done
5. Umang - 1 Not done
Executives will share weekly basis own customer call recordings and
rest of team members will shares analysis
19-Feb-24
* Plan weekly Review meeting on different-2 sites. At that time the
executive will conduct a mock site visit of his/her site and it will be
recorded
17-Feb-24
* Other team member will share your own feedback
* Play videos of same sites visits which is available on youtube than
we can check the gaps
* Work on Nearby location with distances
Probing during mock site visit and situation given on weekly meetings 26-Feb-24
During every 2nd weekly meeting 19-Feb-24
Work on Monday meeting , according to the site 3-Mar-24
All Inventory should be clear, so that we can grip on inventory
(a) No. of Unit
(b) No. of Tenant
(c) No. of Owner
(d) No. of Vacant unit
19-Feb-24
(1) Owner will Shift
(2) Available for Rent
19-Feb-24
(3) Possession not Given
(4) Decided Later
(f) No. of registration
Track every deal and also check project move-in data so that we can
14-Feb-24
check total no. of move -in along with the APS
No. of Supermom and daily 5 call on this data and update on weekly
meeting
Smile benefits - first we check no. of smile benefits pending and also
19-Feb-24
we plan daily 15 call and getting update on weekly meeting
Tenant profiling - 10 call for daily and getting update with weekly
meeting
In the montly meeting we can announce best no. in followings areas
1. highest SV
2. reference inqury 19-Feb-24
3. best no. of rental and Resale
4. Value appreciation efforts
5. Core value stories
Who
All respective TL, Review on weekly
Dharmendra Sir
Monday : Sonali + Pooja
Tuesday : Pallavi + Hari
Wednesday : Mahendra + Gaurav
Thursday : Arpit + Dheeraj
Friday : Anusuya + Shivani
Saturday : Raj + New Join
19 feb: Amantarn - Fresh team
26 feb : Daksh - Arpit
4 march : VG - Pallavi
11 march : GG - Pooja
18 march : Umang - Sonali
2 march : RG - Dheeraj
30 march : Umang - Raj
06 april : GG - Hari
13 april : VG - Mahendra
20 april : Umang - Anusuya
27 april : Amantran - Gaurav
Team, According to weekly meeting turn
Team, According to weekly meeting turn
Fortnight Review at Weekly meeting, According to executive
wise and rated by all members, also add some more
information.
Work by TL
All Team Member, check by TL
All Team Member, check by TL
Checked by TL and follow by all tam members
Checked by TL and follow by all tam members
Data share in Montly meeting by station head and will give
aprication.
