QUESTIONNAIRE

. Project title: - To Study Consumer Buying Behavior of Life Insurance Policy. I assure that all information given by you will be kept confidential and will be used for statistical purposes only. Name: ________________________________________________________ M Age: ______________ F Gender:

(1) You are a decision maker regarding finances and investment: For whole family for some members for yourself only

(2) Number of members in the family _______ (3) Do you have a Life Insurance Policy? (If no, move to question 12) Yes No

(4) How do you come to know about Life Insurance Policy? (Multiple Response) Friends & Relatives Website Through Agents Ads in Newspaper, TV, Roadside Hoarding (5) How many Life Insurance policies you have purchased? ________ (6) From how many companies have you taken policies? 1 2 3 >=4

(7) Please mark companies from where you have taken or would like to take Life Insurance policy (multiple responses) LIC SBI Life Insurance HDFC Standard Life Insurance ICICI Prudential life Insurance Max New York Life Insurance Kotak Mahindra Life Insurance Birla Sun Life Insurance

Met Life Insurance ING Vyasa Life Insurance Aviva Reliance Bharti AXA TATA AIG Bajaj Alliance

(8) Which type of the insurance plans you are currently holding? (Multiple Response) Endowment Plan Child Plan Investment Plan (ULIP) Pension Plan Money back plan Whole Life insurance

(9) Are you aware about the different insurance scheme offered by L.I.C. of India? Fully Aware Partially Aware No Awareness

(10) Which attributes do you consider while deciding about your Life Insurance Policy? Rate each attribute on a scale of 5:

ATTRIBUTE 1. Premium 2. Tax benefit 3. Bonus on policy 4. Time period for which premium is to be paid 5. Time period of policy 6. Premium collection facility 7. Brand name 8. Location of Companys Branch 9. Behavior of Agent 10. Non requirement of Medical procedure 11. Easy Documentations 12. Loan against policy 13. Days of grace 14. Withdrawal facility 15. Facility to revive lapsed policy 16. Claim Procedure & settlement 17.Rebate on Mode of Payment yearly, quarterly 18.Allocation charges ( levied on purchase of units of opted funds) 19.CIR(covers major illness) 20. Cooling of period

Most important 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Important 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

May be important 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

Least Important 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

Not Important 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

(11) How will you rate the services provided by L.I.C. of India? (For customers only) Excellent Moderate Good Needs Improvement

(12) Would you like to take Life Insurance policy from LIC? Yes (13) Occupation: Business Service Professional Housewife Maybe No

Others (please specify) _______________ (14) Annual household income: Up to 3lakh 6-9lakh 3-6 lakh Above 9lakh

Address: ____________________________________________________________ Contact No. (Optional):_______________________

Thank you for your cooperation

REFERENCES Marketing Research by G.C. Beri Marketing Research by N.K. Malhotra Website of L.I.C. of India Website of IRDA