A RESEARCH REPORT ON CONSUMER PERCEPTION IN HERO HONDA BIKE SEGMENT

Submitted in Partial Fulfillment for the Degree Of Master of Business Administration To MAHAMAYA TECHNICAL UNIVERSITY, NOIDA

Submitted To: Dr. Vinay K. Srivastava

Dean Academics RKGIT (MBA), Ghaziabad

Submitted By: Deepak Goyal

MBA-4th Sem R. No.- 1063970030

RAJ KUMAR GOEL INSTITUTE OF TECHNOLOGY (MBA INSTITUTE)

5 KM STONE DELHI MEERUT ROAD GHAZIABAD (U.P. - 201003)

2012

Raj Kumar Goel Institute of Technology (MBA)

5
th

KM. STONE, DELHI-MEERUT ROAD, GHAZIABAD (U.P)-201003

ISO 9001:2008 Certified

Date: 28-03-12

TO WHOM SOEVER IT MAY CONCERN

This is to certify that Mr. Deepak Goyal is a bonafide student of MBA 2nd Year of this institute for the session 2011-12 and he has prepared Research Project Report (MBA 043) titled A Comprehensive Study On Role Of Sales Promotion On FMCG for partial fulfillment of Master of Business Administration (MBA) affiliated to Mahamaya Technical University, Noida. He has worked under my supervision and his/her performance during the project has been satisfactory. I wish him all the best for his future endeavors.

Dr. Vinay K. Srivastava Dean Academics

Dr.Arvind Singh Principal

Declaration
I Deepak Goyal Son of Shri Chandraprakash Goyal pursuing Master of Business Administration (MBA) 2nd year from Raj Kumar Goel Institute of Technology (MBA Institute), Ghaziabad in the session 2011-2012. I hereby declare that this project report titled Comprehensive Study on Role of Sales Promotion on FMCG is the outcome of my own effort under the guidance of Dr. Vinay Kumar Srivastava. The same report has not been submitted earlier to any Institute /University for awarding the degree of MBA or any other professional course. If there will be any violation of IPR than I will be solely responsible to that and Institute/University has right to cancelled my degree.

Date:. Place: RKGIT,Ghaziabad Deepak Goyal Roll.No: 1063970030

ACKNOWLEDGEMENT

It is with a sage sense of gratitude that I acknowledge the efforts of a whole host of welt wishes who have in some way or other contribute in their own special ways to the success of these efforts. I convey my special regard to Mr. Arvind Singh (principal) and Dr. vinay kumar srivastava the opportunity undergo this project I am great full to my friend for the guidance in preparing this report. I wish to Express My sincere thanks to all of them who provide me the kind guidance, super vision and help during my training.

Deepak Goyal RKGIT (MBA) Ghaziabad