http://eprints.undip.ac.id/23661/ PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) BIDANG PERUMAHAN PADA WILAYAH BINAAN PT. ANEKA TAMBANG TBK.

DI KECAMATAN NANGGUNG KABUPATEN BOGOR

M U S R I F A H, M U S R I F A H (2010) PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) BIDANG PERUMAHAN PADA WILAYAH BINAAN PT. ANEKA TAMBANG TBK. DI KECAMATAN NANGGUNG KABUPATEN BOGOR. Masters thesis, UNIVERSITAS DIPONEGORO. PDF - Published Version 13Mb

Abstract
ABSTRAK Peningkatan kesejahteraan masyarakat dalam bentuk pemenuhan kebutuhan perumahan layak huni merupakan tanggung jawab berbagai pihak, dan kesadaran akan hal ini perlu terus ditumbuhkan. Hadirnya konsep Corporate Social Responsibility (CSR) di negara berkembang, menjadi wacana baru dan terbukanya kesempatan bagi pelaku usaha untuk mewujudkan perannya dalam persoalan tersebut. Sejauh ini belum ada regulasi khusus yang menuntut perusahaan untuk melakukan dukungan di sektor perumahan dan permukiman, serta belum ada standar baku sebagai acuan bagi pelaku usaha yang hendak berkontribusi dalam bidang ini. Munculnya inisiatif perusahaan pertambangan milik negara PT. Aneka Tambang Tbk. dalam pembangunan perumahan bagi masyarakat di sekitar wilayah binaan, menjadi fenomena menarik dan patut dikaji. Perusahaan tersebut melakukan perbaikan rumah warga miskin dengan pola kompetisi antar desa di Kecamatan Nanggung Kabupaten Bogor yang memiliki permasalahan kesehatan akibat buruknya kualitas perumahan. Perusahaan memberikan ketentuan kriteria perbaikan rumah dan dukungan sejumlah dana, selebihnya pelaksanaan kegiatan tersebut dikelola sendiri di masing-masing desa binaan. Melalui sistem semacam ini terbuka kesempatan bagi setiap desa untuk mengerjakan sesuai kondisi masyarakat setempat, akibatnya muncul karakteristik yang berbeda dalam penerapan CSR bidang perumahan di masing-masing desa. Pertanyaannya adalah bagaimana penerapan CSR bidang perumahan yang digagas PT. Aneka Tambang Tbk. pada wilayah binaan perusahaan di Kecamatan Nanggung Kabupaten Bogor, serta faktor-faktor apa saja yang berpengaruh

terhadap telaksananya penerapan CSR bidang perumahan di wilayah binaan PT. Aneka Tambang Tbk. Tujuan dari penelitian ini adalah mengkaji penerapan CSR bidang perumahan pada wilayah binaan PT. Aneka Tambang Tbk. di Kecamatan Nanggung Kabupaten Bogor. Adapun sasaran dari penelitian ini meliputi mengkaji karakteristik Program CSR bidang perumahan PT. Aneka Tambang Tbk.; mengkaji karakteristik penerapan CSR bidang perumahan pada desa-desa binaan PT. Aneka Tambang Tbk. di Kecamatan Nanggung Kabupaten Bogor, dan mengkaji faktor-faktor yang berpengaruh terhadap penerapan CSR bidang perumahan di wilayah binaan PT. Aneka Tambang Tbk. tersebut. Pendekatan peneliatian yang digunakan adalah positivistik dan rasionalistik dengan analisis deskriptif kualitatif, distribusi frekuensi, dan analisis faktor. Pengumpulan data dilakukan dengan teknik survei untuk data sekunder, wawancara untuk narasumber yang mengetahui program dan penerapan CSR bidang perumahan di wilayah penelitian, kuesioner untuk responden penerima bantuan, dan observasi lapangan di wilayah penelitian. Pemilihan narasumber menggunakan teknik snowballing berdasarkan informasi narasumber kunci, sedangkan responden menggunakan teknik sensus terhadap semua penerima bantuan. Hasil penelitian ini berupa karakteristik program CSR bidang perumahan PT. Aneka Tambang Tbk. yang cenderung menekankan komitmen pada tataran etika dan hukum. Karakteristik dan tipologi penerapan CSR bidang perumahan di desa-desa se Kecamatan Nanggung dapat didasarkan atas tipologi penerima bantuan, kebijakan desa dalam pembangunan rumah sehat, dan pelaksanaan pembangunan rumah. Faktor-faktor terlaksananya penerapan CSR bidang perumahan dipengaruhi oleh ketersediaan bahan bangunan, ketersediaan tukang, dukungan perangkat desa, adanya pendampingan, dan dukungan pembiayaan. Keterkaitan antara karakteristik program CSR bidang perumahan, penerapannya di 10 desa Kecamatan Nanggung, dan faktor-faktor terlaksananya penerapan CSR tersebut sangat ditentukan oleh komitmen kepala desa sebagai mediator antara perusahaan dan masyarakat. Diharapkan hasil penelitian ini dapat menjadi masukan bagi perkembangan ilmu pengetahuan di bidang perumahan dan permukiman, ekonomi, bisnis, dan CSR khususnya dalam memperkaya lesson learned praktek CSR di negara berkembang. Kata Kunci : Penerapan Corporate Social Responsibility (CSR), Perumahan, Keluarga Miskin. ABSTRACT The increase of people welfare in the fulfillment of decent housing is the responsibilities of various parties and the awareness of this is necessary to be developed. The emerging of Corporate Social Responsibility (CSR) concept in development countries is a new discourse and openly the opportunity for corporate to realize their role of this issue. There is no regulation which specifically requires companies to perform a support for housing and settlement sector so far and there is no standard as a reference for corporate to contribute in this sector. The housing development for people in the development area of PT. Aneka Tambang, Tbk., the one of state-owned mining company in becomes an interested phenomenon and necessary to be studied. The company performs a reconstruction for poor houses with competition pattern between villages in Nanggung Sub district of Bogor Regency which has a problem of health due to poor quality housing. The company requires some criteria of house reconstruction and funding support, afterwards the management of this activity is performed themselves of each development villages. Through such system it opens opportunity of respective villages to conduct reconstruction according to the local people condition, as the consequence it may emerge a different characteristic in implementing CSR of housing in the respective villages. The question is stated that how does the implementation of CSR of housing sector argued by PT. Aneka Tambang Tbk in the company development area in Nanggung Sub district of Bogor Regency, and what factors influencing the implementation of CSR of housing sector in the development area of PT. Aneka Tambang Tbk. Purpose of the research is to study the implementation of CSR of housing sector in the development area of PT. Aneka Tambang Tbk in Nanggung Sub District of Bogor Regency. Objectives of the research are to study the

characteristic of CRS program of housing sector of PT. Aneka Tambang Tbk; to study the implementation characteristic of CSR of housing sector among development villages of PT. Aneka Tambang Tbk in Nanggung Sub district of Bogor Regency, and to study the factors influencing CSR implementation of housing sector in the development area of PT. Aneka Tambang Tbk. The research uses positivism and rationalism approach with qualitative descriptive analysis, frequency distribution, and factor analysis. The data is obtained by survey technique as secondary data, interview for informants who understand the program and implantation of CSR of housing sector in the research area, questionnaire for respondents of grant receiver, and field observation in the research area. Informant selection is used by snowball technique based on the key person information whereas the respondents use census technique to all grant receivers. Result of the research is a characteristic of CSR program of housing sector of PT. Aneka Tambang Tbk which may conclude that the company tends to emphasize the performance of ethics and law level. The characteristic and typology of CSR implementation of housing sector among villages in Nanggung Sub district is based on the typology of grant receiver, village policy in the development of healthy houses, and the execution of house development. Factors performing the implementation of CSR of housing sector are influenced by the support of materials and craftsmen availability, village staffs, assistance, and financial support. The relevance between characteristic between CSR program of housing sector, its implementation in 10 villages of Nanggung Sub district, and the factors performing CSR implementation is greatly decided by the commitment of village leader as a mediator between the company and community. It is expected that the research becomes an input to the development of science in housing and residence sector, economics, business, and especially CSR to enrich lesson learned of CSR practice in the development countries. Keywords : Corporate Social Responsibility (CSR) Implementation, Housing Sector, Poor Family. Item Type: Thesis (Masters) Subjects: Divisions: ID Code: H Social Sciences > HV Social pathology. Social and public welfare Postgraduate Program > Master Program in Urban and Regional Planning 23661

Deposited By: Mr UPT Perpus 2 Deposited On: 02 Nov 2010 09:34 Last Modified: 24 Nov 2011 11:07