Market Entry Strategy The market entry strategy framework encompasses several services that are put together

to help our customers to enter a new market. These services can be delivered separately depending on your needs and stage in the internationalisation process. With our proven market entry strategy framework, we assess whether you should enter a market or not, why, and how. The strategic framework comprises 4 phases that focus on specific issues of the market entry: - Market assessment - Business case development - Implementation roadmap - Go live After each phase, based on the deliverables produced, the client will decide whether or not the entry in the new market must be pursued. Each assignment begins with a start up aimed at developing a complete understanding of the client organization, products and processes, as well as a finalising and initiating the project. Each element within the strategic framework will deliver strategic reports for the project sponsor and management board. Market Entry Strategy Framework