KrishiHaat – Empowering Farmers through a
Digital Marketplace
1. Executive Summary
KrishiHaat is a digital marketplace designed to connect smallholder farmers in Bangladesh directly with
buyers, eliminating exploitative intermediaries and increasing farmers' incomes. Through a mobile-first
platform, KrishiHaat provides a transparent, real-time marketplace where farmers can list produce, view fair
prices, receive buyer bids, and arrange delivery—all from their phones.
Business Type: AgriTech Platform
Legal Form: Private Limited Company (to be registered in Bangladesh)
Launch Region: Initial pilot in Rajshahi, Rangpur, and Mymensingh
Target Launch Date: Q1 2026
2. Business Description
Business Name: KrishiHaat
Vision: A digitally connected Bangladesh where farmers earn fair prices and thrive through transparent
market access.
Mission: To empower farmers by providing digital tools, training, and a direct market for their produce,
increasing profitability and reducing inefficiencies in the agricultural supply chain.
3. Market Analysis
Industry Overview:
Agriculture contributes ~13% of Bangladesh’s GDP and employs over 40% of the labor force. Yet smallholders
earn low returns due to price manipulation and lack of access to markets and technology.
Target Market:
Primary: Small and marginal farmers (1–5 acres of land)
Secondary: Retailers, wholesalers, institutional buyers, NGOs, and agri-exporters
Market Size (Estimates):
- Farmers: 10+ million smallholder farmers in Bangladesh
- Produce Marketed Informally: ~70% of all crops
- Potential Users in 5 Years: 500,000+ farmers, 50,000+ buyers
Trends & Opportunities:
- High mobile penetration in rural Bangladesh
- Growth in mobile financial services (bKash, Nagad)
- Government and NGO push for digital agriculture (Smart Agriculture Vision 2041)
4. Product & Services
Core Offering: KrishiHaat Platform
- Mobile App + USSD (SMS) for product listing, price viewing, and transactions
- Buyer-Farmer Matchmaking
- Logistics Coordination
- Digital Payments Integration
- Marketplace Ratings & Dispute Resolution
Add-on Services:
- Crop advisory alerts via SMS
- Weather and price forecasts
- Agri-input promotions and product recommendations
- Microloans and buy-now-pay-later (in future phases)
5. Business Model
Datadriven solution
Revenue Streams:
- Transaction Fee: 1–2% commission from each successful transaction
- Premium Buyer Services: Analytics, bulk order support, custom sourcing
- Ad Revenue: From agri-input companies targeting farmers
- Training Packages: Paid capacity-building for NGOs or farmer groups
- Logistics Markup: Margin from partnered transportation providers
6. Marketing & Sales Strategy
Go-To-Market Plan:
Phase 1: Pilot districts with high agri-density (Rajshahi, Rangpur)
Phase 2: Expand to 10 districts in Year 2
Phase 3: Nationwide growth by Year 3
Farmer Acquisition:
- Field officers and community mobilizers
- Collaboration with Krishi offices, NGOs, and cooperatives
- Demo sessions and incentive programs
Buyer Acquisition:
- Partner with urban wholesalers and chain retailers
- Promote bulk orders and early discounts
- Offer analytics on crop availability and quality
Branding:
- Simple, local-language interface (Bengali)
- “Fair price, direct sale, no hassle” slogan
- Trust-building via testimonials and field support
7. Operations Plan
Key Activities:
- Platform development & maintenance
- Onboarding and training of farmers
- Customer support and dispute resolution
- Partner management (logistics, payments, etc.)
Technology Stack:
- Android-based mobile app, IOT Based system, pre and post solution
- SMS/USSD fallback
Logistics:
- Partner with rural logistics networks
- Local hubs for aggregation
8. Management & Organization
Roles and Responsibilities:
- CEO: Strategy, investor relations, partnerships
- CTO: Platform development and tech operations
- Field Director: Farmer mobilization, regional expansion
- Product Manager: UX design, user feedback
- Finance Lead: Budgeting, revenue tracking
Research officer, consultant, Account manager,
Advisory Board: Experts in agriculture, fintech, and rural development
9. Financial Plan
Project cost(specifically in which purpose the loan is needed, briefly description)
Break-even point analysis
IRR analysis
Payback period
Cashflow statement
Audited FS, revenue details of last 5 year(at least 2/3 yr)
10. Risk Analysis
Risks and Mitigation:
- Low digital adoption: SMS access, field support, voice-based UX
- Weather or crop failure: Diversified crop types, weather alerts
- Market competition: Early mover advantage, regional partnerships
Technical risk: data collection issue, database issue
- Trust issues: Ratings, secure payments, refund mechanisms
11. Sustainability & Scaling
Sustainability Plan:
- Farmer cooperatives owning local hubs
- Train local youth as agri-digital agents
- Expand to livestock and fisheries
-Export goods(means the most perfect one is selected for export. Those gains popularity as well as
international market for goods)
Carbon credit trading
Womens empowerment(kind of increasing womens in agribusiness using technology)
Create a platform where all the people are came to a sigle side, shareing , careing and creating new
opportunities.
- AI/ML for crop prediction and pricing
