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  • Eng 250 Media Analysis

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    indiran06
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    Assignment is to understand how media, specifically advertisements, shape meaning of the society. For this assignment, we will identify, research, and reflect on ads to understand how they relate to us at personal, rhetorical, and critical levels. The audience for all the documents will be your English 105 instructor and fellow classmates.

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    Assignment is to understand how media, specifically advertisements, shape meaning of the society. For this assignment, we will identify, research, and reflect on ads to understand how they relate to us at personal, rhetorical, and critical levels. The audience for all the documents will be your English 105 instructor and fellow classmates.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views4 pages

    Eng 250 Media Analysis

    Uploaded by

    indiran06
    Assignment is to understand how media, specifically advertisements, shape meaning of the society. For this assignment, we will identify, research, and reflect on ads to understand how they relate to us at personal, rhetorical, and critical levels. The audience for all the documents will be your English 105 instructor and fellow classmates.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    English250

    AdvertisingAssignment
    TheAssignment
    Theassignmentistounderstandhowmedia,specificallyadvertisements,shapemeaning ofthesociety.Forthisassignment,wewillidentify,research,andreflecton adsto understandhowtheyrelatetousatpersonal,rhetorical,andcriticallevels.

    Audience
    TheaudienceforallthedocumentswillbeyourEnglish 105instructorandfellow classmates.

    Deliverables
    Thisassignmentwillhavethreewritingparts: 1. Personalnarrative, 2. Rhetoricalanalysisjournal,and 3. CriticalReflection PersonalNarrative:Youwillfirstchooseashortadvertisementthathascaughtyour attentionandwriteabriefnarrativethatwillincludethefollowing: Nameoftheproductbeingadvertised Provideanarrativedescribingthesituationthefirsttimeyousawthisad Describeframebyframevisualandauralactiontakingplaceinthead Explainwhythisadisinterestingtoyouaspectoftheadcaughtyourattention RhetoricalAnalysisJournal:Fortheanalysis,youwillneedtomaintainjournalentries abouttheproductbeingmarketedthroughtheadandthevaluesconveyedthroughthe product.Youwillneedtoaddress thefollowing: Valuescommunicatedthroughtheadvertisement Valuesthecompanystandsfor.Youwillneedtoresearchthecompanyswebsite andpublicitydocumentssuchasnewspaperstofindinformationaboutthe companysvalues. Howthecompanysvaluesarereflectedintheadvertisement.Discusstheuseof appealsusedinthead. Critical Reflection:Youwill writealettertotheeditorreflectingonyourperceptionsof theadvertisement.Includethefollowing: Yourinitialperceptionsoftheadvertisement Yourunderstandingofthesocialcontextofthead Thesimilaritiesanddifferencesinyourperceptionsbeforeandafter understandingtheculturalcontextoftheadvertisement Whatfactorskeptyourperceptionsthesameorchangedthem

    Spring2008

    English250 GradingRubric:Narrative

    Criteria
    Narrative Section Content Getstheaudiencesattention Usesdetailssuchaswho,when, where,what,why,how Hasanarrativeaspect Setthescene Show,nottell Usesthoughtprocess/ sensorydetails Usessensoryinputs Hasintrospectiveelementattheendor interspersed Createsacriticallearning moment/relevanceforthereader(take homemessage) Structure Hasacoherentsenseoforganization Usessmoothtransitionsbetweenidea chunks Makesasmoothflowfrom scenenarrativereflectionanalysis Development Iseffectivelydevelopedthatreaders donthavemorequestionsthan answers Hasclaimssupportedbyexamples Grammar Hasmechanicallycorrectsentences Isproofread

    Excellent

    Good

    Fair

    Needs Work

    Spring2008

    English250 GradingRubric:MediaAnalysis/Letter

    Content
    Introductionprovidesanoverviewofthe analysis Contextualanalysisincludesadiscussionof thefollowing o Audience o Purpose o Context Mediaanalysisincludesadiscussionofthe following o Ethos o Pathos o Logos o Tone/Style/Metaphors Effectiveconclusion

    Excellent

    Good

    Fair

    Needs Works

    LetterContent
    Yourinitialperceptionsoftheadvertisement

    Yourunderstandingofthesocialcontextofthe ad Thesimilaritiesanddifferencesinyour perceptionsbeforeandafterunderstandingthe culturalcontextoftheadvertisement Whatfactorskeptyourperceptionsthesameor changedthem

    DevelopmentofArgument
    Analysisintroducesa newclaimforeachargument Claimisfollowedbyevidenceinformof researchorquotes fromthetext Evidencefollowedbyanexplanationonhow theevidencereflectstheclaim

    Citations
    Spring2008

    English250 CitationsfollowMLA/APAformat Intextcitationsinsertedwherevernecessary withinthetext Sourcesincludedintheworkscited

    Spring2008

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