Video Marketing
Rani Kolhe TYA 91
Malti Kaiwade TYA 113
Pranali chand TYA 21
Agenda
Introduction to Video Marketing
Video Marketing on YouTube
Video Marketing on Instagram
Video Marketing on Facebook
Comparing Platforms
Quick Success Tips
2
Video Marketing
What is video marketing?
Why is it important?
Growth and trends in video marketing
Best for: Long-form content (tutorials, vlogs,
reviews).
Tips:
YouTube • Optimize titles, descriptions, and thumbnails.
• Use SEO (keywords, tags, playlists).
Marketing • Engage through comments & community posts.
Monetization:
• Ads,
• Sponsorships
• Affiliate marketing
4
Upload Video
on YouTube
Presentation title 5
Best for: Short, trendy, and visually appealing content.
Formats:
Instagram Reels – Short, engaging videos for maximum reach
Stories – Temporary updates that boost engagement
Marketing Live – Real-time interaction with followers
Tips:
• Use trending audio & hashtags.
• Post consistently
• collaborate with influencers.
6
Best for: Community-driven content, ads, and live
streaming.
Formats:
Facebook Facebook Groups – Create a niche community
Marketing Facebook Ads – Target the right audience
Live Streaming – Engage with users in real-time
Tips:
• Add captions for silent viewers.
• Use Facebook Groups for engagement.
7
Comparing Platforms
Platform Best For Ideal Length Main Strategy
YouTube Tutorials, Reviews 5-20 min SEO & engagement
Instagram Short, trendy clips 15-90 sec Hashtags & Reels
Facebook Community & Ads 1-5 min Live & targeted ads
8
Quick Success Tips
Hook Viewers: First 3 seconds matter!
Call to Action: Encourage likes, comments, shares.
Post Regularly: Consistency builds audience trust.
Analyze & Improve: Use insights to refine content.
9
Thank you
Rani Kolhe
Malti Kaiwade
