CHAPTER 5

Content Creation
& Copywriter

Social media video content

1
What Is Content Creation?
Content creation is the process of creating various forms of
media that appeal to your target audience.

It involves multiple steps, from generating an initial idea to

promoting a published piece.

And the content creation process involves different experts.

For instance, content strategists often identify relevant topic

ideas that align with marketing goals. And writers, video
producers, and other creators turn these ideas into exciting
pieces of content.

2
 Why Is Creating Content Important?
Content creation is key for ensuring you have what you need to reach potential
customers.
Why?
Because it’s a key part of content marketing —a long-term strategy that involves
developing and sharing content across channels to reach and engage your target
audience.
Which helps in your efforts to:
 Grow brand awareness
 Engage with different online communities
 Retain existing customers
 Educate potential customers
 Build credibility
 Improve organic (unpaid) search rankings

Improving organic rankings through content can be especially beneficial for

reaching potential customers.

You do this through search engine optimization (SEO), which involves creating
and improving your website and content to rank higher in Google’s search results.
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Types of Content

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 Videos
And 45% of the marketers and business owners
surveyed in State of Content Marketing report
cite video as the single most effective content
format.
Videos can be labeled with metadata, like tags
and descriptions. But they can have limited
searchability compared to text.

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 Content Creation Ideas for
Videos
Whether you opt for live-action footage or computer-
generated visuals, here are several video content ideas to
look into:
Explainers: Concisely explain a product, service, or
concept
Product demos: Walk through a product or service,
covering its features and benefits
Case studies: Feature satisfied customers who share their
experiences
Tutorials: Share step-by-step instructions on how to
perform a task or learn a skill
Behind-the-scenes: Show a glimpse into the inner
workings of a business
Animations: Tell a story in an animated form
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 Why use video content?
There's a reason YouTube has 1.7 billion unique users every month.
People aren't just watching videos — they're actively searching for them.

86% of businesses are already using video in their marketing strategy and
92% of marketers agree that video plays a pivotal role in content creation.
Alas, what types of videos should you make?

The good news: you have options. First, plan your video content marketing
strategy with SEO in mind. What are people looking for? Then you can
decide what type of video to make.

Video types run the gamut of possibility. From how-to videos to compelling
social ads to case studies to webinars, find out what your audience wants
and where they're hanging out.

YouTube? Facebook? TikTok? …Different platforms call for different types

of videos.

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Why is video marketing so important?
Having a video marketing strategy is essential if you want to keep your content fresh,
memorable, and measurable.
Users actually prefer video content over almost everything else, including emails,
newsletters, blog posts, and downloadable content.
Video content caters to the audience's desire for short, compelling pieces, and it also
gives marketers the opportunity to get more creative than ever before. It even offers a
better ROI than Google Ads
Because video is proving to be a top-performing marketing tool across the board,
more and more brands and businesses are using video in their day-to-day social
media strategy.
To get a better idea of how powerful video is becoming for social media, let’s have a
look at some stats. In their 2022 video survey report, Wyzowl found that:

 91% of businesses use video as a primary marketing tool (more than ever before!)
 41% of marketers adopted video as a marketing tool for the first time in 2022
 70% of ‘non-video-marketers’ are planning to shift their focus to video in 2023
 95% of marketers say video marketing has helped them boost brand awareness
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12 Social Media Video Ideas To Generate Engagement
1. Product demonstration videos
2. Behind the scences videos
3. Q&A videos
4. User-generated content
5. Short-form documentaries
6. How-to videos
7. Virtual events
8. Video series
9. Collaboration videos
10. Customer testimonial videos
11. Tour videos
12. Vlogs 6/27/2023 9
 Guiding questions
• Develop content ideas a video series for
your brand.
• Select a content and make a clip ( 15’’-30’’):
On Tiktok/Facebook/Youtube
• If it is a series of short films, each film
should not exceed 2 minutes
• Video uses Vietnamese language, English
subtitles