VIDEO MARKETING-better engagement, better results!

Video marketing means using videos for promoting and telling people about your product or
service. It helps increase engagement on your digital and social channels, educates your
audience, and allows you to reach them with a new medium.

It has been proven when performing an act of reading a book, only our sense of vision keeps
actively working. On the other hand, when people watch a video, their sense of vision, along
with the auditory senses, come into play. This results in a better form of perception by the
brain which is the hub of all sensory, deduction and storage of all the information our body
takes in within itself.

Thus, people, in general, can percept, deduct and store the contents of a video in a better
way that far exceeds the normal process of reading series of lines of text. Moreover, there
are many people who are so busy and concentrated enough in their own field of work that
they just don’t have the time or disposition to peruse an entire length of big text document.
Due to all of these factors, it is inevitable that video marketing would rise up to be a serious
competitor to other traditional forms of content marketing.

The rise and eventual crowning of video marketing couldn’t have fallen in a more
appropriate time than now. YouTube is the most popular video sharing platform in the
world and the popularity and demand of video content about a specific subject is on a
constant rise. And that’s why, marketing departments in every company or organization
should aim to produce some form of this strategy if they want to have a serious challenge to
their respective competitors.

It is almost self-evident that video marketing is bound to improve the quality of SEO. In fact,
according to some sources, adding a video to a website may increase its chances to be in
the front page of Google by approximately 53 times. For this, the content makers should be
well versed and knowledgeable in how to improve the chances of improving SEO while
making a video.

Capturing attention is the key to increase a company’s standing and position in the market.
It has now been proven that videos capture more attention from the public than any other
form of media. Videos also ensure higher levels of engagement with potential customers
and viewers than a simple piece of text can.

Text content in a website do not offer users and potential customers a chance to provide
competent and helpful feedback that could have offered options and opportunities for the
organization to learn and improve upon the products and services. This is another main
advantage, that is exclusive to video marketing as it helps to create a feedback loop with
the customers or users.
From surveys, it has been inferred that almost 65% of total viewers watching a video
complete at least ¾ of its entirety which is much more than what can be said about any text
content. Thus, video marketing strategy can ensure higher retention rates among
customers.

Why should you use videos in your social media posts? Video posts:

 Stay visible longer on social feeds

 Get more exposure and engagement
 Increase the understanding of your product
 Stand out more
 Provide a more personable way to engage with your audience
 Are powerful sales tool
 Rank higher in search
 Are growing in popularity across platforms

With the rise in the popularity of this medium, the ease of making a video also affords
organizations and companies to easily produce high quality, informative video essays that
can be quickly uploaded to their portal or on any other platform. And, last but definitely not
the least, effective video marketing strategy has proven to produce higher conversion rates
than any other form of marketing. This has become an undeniable fact as many marketing
experts agree upon this fact.

It is paramount for an organization to keep up with the times and technology in today’s
world if they want to thrive and produce profits. That is the exact reason why all or, at least,
majority of the organizations should adopt video marketing within their respective
marketing wings. That should go a long way if they want to attract hordes of
users/visitors/viewers and convert them.

To get more information and support of our services, please contact at 91-8904207147 or
WhatsApp at 91-8138804587 or email us at business@ideaspark.co.in. Please visit us at
www.ideaspark.co.in

Thank you for your time.!