Engaging one-on-one with suppliers, as well as one-on-one and one-

on-many with existing and potential customers, can do wonders for

any business. Webinars make it possible for businesses to
do exactly that, helping them reap a variety of benefits from cost
and time savings to better branding value and an enhanced online
presence.  
Utilizing webinars can be rewarding for any business out there,
irrespective of its industry of operation. If you have been
thinking about integrating this modern communication
platform into your organizations’ information systems, but have
yet to make up your mind, read on below to learn everything
you need to know about the main benefits of a webinar.

What Is a Webinar?
Just like a seminar or convention, a webinar helps businesses
bring together a wide and varied group of people, albeit over the
internet. To host a webinar, you will need to find a webinar
platform that will help you share your presentation with others
online. This webinar software will let you create your own
virtual online meeting rooms that you and your attendees will
use to view and follow the presentation. Presenters can also
share their desktop screens, files, and any open applications on
their computer or mobile device, with their audience during the
presentation.
It is worth mentioning that webinars are quite different from
simple marketing videos, in that the audience follows your
presentation in real time. Furthermore, the presenter and
audience can engage with each other, leading to the sharing of
highly insightful information.

Read on to find out what the pros and cons of webinars are, and
why your organization should be using them more often.
The Benefits of a Webinar
As previously stated, webinars are among the best marketing
platforms available for businesses in this digital age. Here’s a
comprehensive list of advantages of using a webinar.
Enriching an Organization’s Online Content
One of the main reasons why businesses should seriously
consider making use of webinar services is the fact that they
help increase the amount of content available to interested
parties online. Every webinar you host helps you address
common questions and concerns harbored by the average
prospect, client, supplier, or employee. This helps create a rich
collection of information that is not only relevant to current
important human assets of your business, but also to future
generations of important human assets.

Furthermore, the latest webinar platforms, such as

MegaMeeting, come with a recording feature. This makes it
possible for hosts to record their presentations, including Q&A
sessions, for future reference. These recordings can also be
converted into things like blog posts or Q&A articles, helping
you grow your organization’s online content for a more vibrant
online presence in the long run.

Establishing Authority
People often flock towards those they believe have the answers
they seek; organizations or individuals that are authoritative in
their field of expertise. One way you can establish yourself or
your organization as an authority in the market you serve is by
creating and hosting webinars that are packed with insightful
and valuable information for your audience.

Once your audience gets through your webinars and finds them
to be informative, because they address their primary concerns
and questions, they are bound to start looking at your business
and your brand as an authority in your field. This means that
from this point forward, your brand will often come to mind
whenever your target audience is in search of informative
content.  

Wider Reach
Webinars are accessible to a global audience. This means that
businesses can extend their reach to anyone across the world
effortlessly and conveniently, provided that they have access to
the necessary internet enabled devices. With a solid webinar
app, businesses are no longer limited to only marketing their
services or products to the clients within their geographical
reach, but also across borders and oceans!

To grow their geographical reach, businesses have historically

been required to physically send representatives to far off
locations. These representatives finalized deals through one-on-
one, face-to-face exchanges. Webinars and video conferencing
also facilitate one-on-one, as well as one-to-many, virtual
meetings between business representatives and other
stakeholders in an efficient way, without the need to waste
resources on unnecessary travel.  
More Engaging
As previously mentioned, webinars are among the most
effective digital marketing tools available to businesses today.
One of the main reasons for this is that they are better at
holding the attention of the audience than, for example,
traditional marketing videos.

How does this happen exactly? For starters, webinars are highly
engaging, live online events. This means that anyone who would
like to follow the entire presentation will do their best to be
there for the event – in front of a computer, tablet or
smartphone – from start to finish. This not only ensures that
attendees don’t miss a thing, but also that they also get the
opportunity to ask their questions and have them addressed in
real time.

Secondly, while it is possible to pause, stop and close marketing

videos for later viewing, this is not possible with webinars.
Webinar attendees have to stick around and watch the webinar
until the end if they are really interested in the content.