FACEBOOK BLUEPRINT

NABEEL AHMED

BPA FINAL

E-COMMERCE AND E-GOVERNANCE

COURSE INCHARGE

SIR MUDASIR

DEPARTMENT OF PUBLIC ADMINISTRATION

 UNIVERSITY OF KARACHI
2022

FACEBOOK BLUEPRINT
Facebook blueprint is one of the best online learning and certification platforms. The platform
has a large collection of online courses that you can complete at your own pace. The duration for
most of the courses falls in the range of 15 to 50 minutes. Facebook Blueprint is Facebook’s
official courses on digital advertising on platforms owned by Facebook. It has over 100 mini-
courses that are completely free to take.

By taking Facebook Blueprint courses, you’ll obtain a strong fundamental understanding of how
advertising works on Facebook’s platforms, from mastering Facebook Audience Insights to how
big brands measure lift in ad recall on million-dollar budgets.

In addition to the courses, Facebook Blueprint offers exams so people can get officially certified
in certain areas of Facebook advertising. Currently, they have nine different categories you can
become certified in. And when you do, you get a badge you can display on LinkedIn, your
resume, website, and other marketing materials.

Each Facebook Blueprint Certification exam costs between $99 to $150 USD depending on the
level of the certification.

The cost, the time involved studying, and the stressful exam environment are all things to
consider before deciding whether the exam process is worth going through to get certified.

The fact is, the Facebook Blueprint Certification is the only accredited certification on Facebook
advertising recognized by the industry. And with how big Facebook is, not only do many
employers who rely on Facebook ads know about the certification, but many clients know about
it, too.

Being Blueprint certified can give you an extra edge when applying to a relevant position over
other candidates who aren’t certified. It can also give agencies the same edge when pitching
clients compared to agencies who are not certified (and freelancers, too).
 LEARN ABOUT MESSENGER
COMMERCE MESSAGING FOR BUSINESSES:
Chat platforms can be used to connect with customers and move them through their purchase
journey and down the funnel. Sales, deliveries, reservations and more can be managed through
Messenger and WhatsApp.

Instant messaging has become the go-to way of communicating with businesses. Customers

demand the ability to communicate with brands instantly. Thus, the popularity of using
messaging today to connect with companies is undisputed.

66% of consumers rank messaging as their preferred channel for contacting a company.

A majority of consumers expect to connect with support reps instantly. They are using instant
messaging apps like Facebook Messenger, WhatsApp to connect with businesses. Consumers’
interest, preference, usage, and demand for business messaging are evident.

Companies that have enthusiastically embraced messaging have taken their customer experience
to a whole new level. Businesses need to leverage consumer preferences to deliver them Omni
channel messaging experience. 

WHAT IS BUSINESS MESSAGING? 

Business messaging refers to the set of messaging channels over which brands and customers
communicate with each other. The main objective is to connect with customers over their
preferred messaging channels for marketing, sales, or customer support and deliver a great
customer experience. 

The key benefits of business messaging software to the customers are as follows:

 Messaging apps empower customers to reach out to businesses through their preferred
channels. It allows customers to respond to conversations at their own pace.
 Customers do not have to wait to report their queries. Business messaging allows
customers to submit requests 24×7 without waiting for an agent to be ready.
 Instant business messaging provides access to the previous conversation history to the
customers and they do not have to remember or repeat details of prior interactions. 
 Compared to phone or text, business messaging services support the exchange of rich and
visual content.
BUILD A CONVERSATION WITH CONSUMERS ON
MESSENGER:
Every B2C company is faced with the same challenge: how do you engage with your customers
when they are a moving target? Gone are the days of mass advertising and broadcast marketing
techniques. Customers are smarter and more mobile than they were even five years ago. They
don’t want generalized messaging and long hold times. If a company wants to remain
competitive, they must adapt their strategies to this always-on, always-mobile, ever-changing
consumer base.
Where exactly are your customers? The stats show they are on social media and messaging apps.
like Facebook Messenger. With nearly 1 billion people on the platform and more people using
messaging apps than social media networks, companies now must determine how to best
integrate messenger programs into their marketing mix.
Facebook Messenger presents a transformative moment for brands to connect to and
communicate with customers like never before. People not only want to engage with their social
networks, but crave 1-on-1 interactions, hence the increase in use of messaging apps.
We are in an age of conversational marketing and commerce. Messaging apps make
conversation-centric interactions possible. Most customers aren’t the type to blast a company on
social media or expect a quick response posting a personal question on a social media site.
Instead, they prefer to handle customer service issues in a private way that won’t bring attention
to themselves. Messaging enables these types of interactions, plus infinitely more possibilities

INCREASE IN STORE SALES

In store sales of retail brands can be increased through Facebook by creative designs of brands
name, logos, advertisement, creative marketing on Facebook.

DESIGN CREATIVE TO DRIVE ACTION:

We have to design creative to drive action from people or from customers. Design creative
includes video content of product because the need for video content increases to increase sale or
to attract people especially those customers who see these products on phone rather than on
computer. For this a research was conducted which resulted as people took two to three seconds
to see and cognitively recognize two thirds of desktop ads in comparison to 0.4 seconds for
mobile. And now days the most important thing people capture is creative video content simple
animations, such as GIFs, can be much more eye-catching than still images.
Video has proven to be one of the most engaging formats to connect with customers. But, many
marketers are challenged by time, budget and resources. That’s why more and more companies
are turning to short videos and lightweight motion content for social media. Rather than resorting
to another stock image or traditional product photo, marketers are transforming still images into
compelling lightweight videos by simply adding motion.

Lightweight means, in information technology, the term lightweight is sometimes applied to a

program, protocol, device, or anything that is relatively simpler or faster or that has fewer parts
than something else.

While GIFs have been around for decades, Facebook launched a feature in 2018 that enables
advertisers to easily produce lightweight motion content in the form of slideshows. We have
likely seen our favorite brands use lightweight motion in their ads as the format has continued to
grow in popularity. Four reasons social media marketers should consider using lightweight
motion content:

 It performs better than static images.

 It’s small-budget friendly.
 It’s easy to update or repurpose.
 It’s straight to the point.

It’s no surprise that video is the top performing type of content on social. But, algorithm
changes have made it increasingly difficult for brands to reach their audience through organic
posts – especially those that lack creative assets. That’s why it’s important to incorporate
video or lightweight motion content into as many posts as possible. And, we can make sure it
gets in front of our target audience by implementing a paid strategy.

Creating lightweight motion content doesn’t require a significant amount of your marketing
budget or your time. Rather than launching a large-scale video production, effective
lightweight motion content can be as simple as an image or b-roll with text overlays. Also,
lightweight motion content doesn’t require sound – so we don’t need to purchase background
music or spend additional time editing sound clips.

While there’s a place for lengthier videos, it’s important that brands deliver a call to action or
key message within the first three seconds. Lightweight motion content gets the key message
across quickly and clearly, so you don’t have to worry about losing your audience’s attention
throughout the duration of a long-form video.
VARIATIONS IN LIGHTWEIGHT MOTION:
The lightweight option enables brands to maximize Facebook ad performance, without the
workload of regular video creation. There are four motions that are used to communicate a
message these are:

BASIC MOTION: Animate your still image by adding only one or two elements of
motion in a few seconds and include a call-to-action (CTA) card at the end to drive your desired
business outcome.

BRAND IN MOTION: Bring the elements of your brand or logo to life in a few
seconds to promote brand recognition and then add a CTA card at the end to drive action.

BENEFIT IN MOTION: Bring the key benefit or message of your ad to life through
animation in a few seconds. This could be a product benefit, a special offer or discount, a
testimonial or product variety. Highlighting the benefit will illuminate the value to your audience
and adding a CTA at the end will enable them to easily take the next step toward conversion.

DEMO IN MOTION: Focus motion on demonstrating how your app, website, service,
product or feature works. Show people how to navigate your offerings and include a CTA at the
end to enable them to seamlessly take action right from your ad.

As noted, the option is clearly beneficial – in fact, Facebook says that 69% of brands who’ve
utilized these new techniques saw improved outcomes, with some seeing significantly better
conversion rates and lower ad costs.

These creative works on Facebook can increase in store sales of brand and the brand can easily
gain much publicity from these works.

It’s no astonish that video is the 

it’s imperative to consolidate video or lightweight movement substance into as numerous posts

as conceivable. And, you'll be able make beyond any doubt it gets before your target gathering of
people by actualizing a paid procedure.