E COMMERCE(EC)

PRESENTED TO :
SIR MUDASSIR

SUBMITTED BY
TAHMINA JALIL
FATHER’S NAME : JALILUDDIN
DEPARTMENT OF PUBLIC
ADMINISTRATION
UNIVERSITY OF KARACHI
2022
 FACEBOOK BLUEPRINT:

Facebook Blueprint is an e-learning platform that offers free, self-paced courses on Facebook
and Instagram advertising.

Since its launch in 2015, more than two million people have enrolled in at least one of the 75
online courses available. In the United States, more than 160,000 small businesses have trained
with Facebook Blueprint. And by 2020, the Facebook advertising certification platform is
expected to train 250,000 more.

If you’re looking to upgrade your Facebook advertising skills, Facebook Blueprint may be a good
choice—depending on where you are in your marketing journey.

We’ll go over the Blueprint basics you should know before you decide to enrol.

What is Facebook Blueprint?

Facebook Blueprint is a free online training program for advertising on Facebook and Instagram.
It includes over 90 courses. Most of them can be taken in 15-50 minutes. All you need is a
Facebook log-in to start learning.

Facebook Blueprint is a handy way for digital marketers to stay on top of Facebook’s evolving
portfolio of tools and ad formats. Courses can be particularly helpful if you’re looking to master
a specific skill or achieve an objective, from generating leads to promoting an app.
Courses are updated regularly, especially when new features are rolled out. The Blueprint
catalog offers a range of beginner and intermediate courses across the following categories:

Get started with Facebook

For newbies to Facebook marketing there are 13 beginner classes to help you get started.
Course topics in this category include:

 Creating a Facebook Page.

 Promoting Your Business from Your Facebook Page.
 Ad Policies for Content, Creative, and Targeting

Get started with Advertising

This beginner and intermediate range category covers everything from Billing, Payments and
Tax Information to an Ad Auction and Delivery Overview.

Learn advanced buying Options

The three advanced buying courses focus on Facebook and TV, and reach and frequency
campaigns.

Target the Right Audience

Facebook is all about targeting, which is why Blueprint offers 11 courses on how to hone in on
your target market with Facebook tools.

Build Awareness
Learn techniques to build brand and campaign awareness with nine beginner to intermediate
level courses.

Drive Consideration
Discover a variety of ways you can increase brand awareness on Facebook, from in-stream
video ads, to Facebook events, or special offers.
Generate Leads
How to capture leads across devices, and across online and offline environments, is covered in
this section.

Promote my App
There are more than a few ways to market apps on Facebook. Facebook Blueprint has five
courses to introduce you to them.

Increase Online Sales

Learn how to boost sales online with courses like closing the Deal with Conversions and
Enhance Your Direct Response Campaigns with Audience Network.

Increase in-store Sales

Yes, Facebook Blueprint even offers training to help businesses drive more in-store purchases.

Choose Ad Formats
Facebook offers a myriad of ad formats, and new types are added often. Understand the
difference between Story ads, Collection Ads, Carousel Ads, and more.

Get creative inspiration

Courses in this category are designed to inspire advertisers, but also to get them onboard with
mobile marketing. Intermediate and advanced courses show you how to optimize creative for
mobile, go over best practices, and share cost-saving techniques.

Manage Ads
If you’re running multiple campaigns, these courses may be for you. Choose from Business
Manager, Edit and Manage Facebook Ads, and Understanding Campaign Performance with Ads
Manager.

Measure Ad Performance
Delve into Partner Measurement, Multi-Touch Attribution, Split Testing, and Facebook Pixel so
you’re better equipped to track the performance of your ads.

Learn about Messenger

Beginner, intermediate, and advanced courses show you how to get your business started on
Messenger, build out the Messenger experience, and more.

Learn about Instagram

Everything Instagram is covered in this section of Facebook Blueprint, from How to Buy
Instagram Ads to Instagram Ad Formats.

Distribute and monetize content

This category may be the most diverse. Some courses teach you how to earn money on
Facebook, while others explore how journalists can use the platform and how to protect
content rights.

Beyond Facebook Blueprint e-Learning

In addition to Facebook Blueprint e-Learning, there are two additional tiers to official Facebook
ads certification and participation:

Blueprint e-learning: A free series of courses that cover the different facets of advertising
on Facebook and Instagram. When finished, participants receive a PDF certificate of
completion.

Next steps:

 Blueprint Certification: Basically a Facebook ads certification. It’s an examination process

that tests your Facebook advertising IQ and offers certifications and badges. These advanced
exams must be scheduled, and are graded on a scoring system that requires a score of 700
to pass.
 Blueprint Live: A full-day, in-person workshop for those looking for a more hands-on
approach to developing Facebook advertising strategies. These sessions are currently
invitation-only.

COMMERCE MESSAGING FOR BUSINESSES:

Chat platforms can be used to connect with customers and move them through their purchase
journey and down the funnel. Sales, deliveries, reservations and more can be managed through
Messenger and WhatsApp.

Instant messaging has become the go-to way of communicating with businesses. Customers

demand the ability to communicate with brands instantly. Thus, the popularity of using
messaging today to connect with companies is undisputed.

66% of consumers rank messaging as their preferred channel for contacting a company.

A majority of consumers expect to connect with support reps instantly. They are using instant
messaging apps like Facebook Messenger, WhatsApp to connect with businesses. Consumers’
interest, preference, usage, and demand for business messaging are evident.

Companies that have enthusiastically embraced messaging have taken their customer
experience to a whole new level. Businesses need to leverage consumer preferences to deliver
them Omni channel messaging experience. 

WHAT IS BUSINESS MESSAGING? 

Business messaging refers to the set of messaging channels over which brands and customers
communicate with each other. The main objective is to connect with customers over their
preferred messaging channels for marketing, sales, or customer support and deliver a great
customer experience. 

The key benefits of business messaging software to the customers are as follows:

 Messaging apps empower customers to reach out to businesses through their preferred
channels. It allows customers to respond to conversations at their own pace.
  Customers do not have to wait to report their queries. Business messaging allows
customers to submit requests 24×7 without waiting for an agent to be ready.
 Instant business messaging provides access to the previous conversation history to the
customers and they do not have to remember or repeat details of prior interactions. 
 Compared to phone or text, business messaging services support the exchange of rich
and visual content.

BUILD A CONVERSATION WITH CONSUMERS ON

MESSENGER:
Every B2C company is faced with the same challenge: how do you engage with your customers
when they are a moving target? Gone are the days of mass advertising and broadcast marketing
techniques. Customers are smarter and more mobile than they were even five years ago. They
don’t want generalized messaging and long hold times. If a company wants to remain
competitive, they must adapt their strategies to this always-on, always-mobile, ever-changing
consumer base.
Where exactly are your customers? The stats show they are on social media and messaging
apps. like Facebook Messenger. With nearly 1 billion people on the platform and more people
using messaging apps than social media networks, companies now must determine how to best
integrate messenger programs into their marketing mix.
Facebook Messenger presents a transformative moment for brands to connect to and
communicate with customers like never before. People not only want to engage with their
social networks, but crave 1-on-1 interactions, hence the increase in use of messaging apps.
We are in an age of conversational marketing and commerce. Messaging apps make
conversation-centric interactions possible. Most customers aren’t the type to blast a company
on social media or expect a quick response posting a personal question on a social media site.
Instead, they prefer to handle customer service issues in a private way that won’t bring
attention to themselves. Messaging enables these types of interactions, plus infinitely more
possibilities

It is a tool to get knowledge about how to earn money, enhance your business and establish a
market through social media.

It offers multiple courses to enhance the skills required for earning from social media platforms.

The courses offer you to prepare to bring your business online, establish your presence, attract
an audience, build relationships, improve your creative strategy and optimize your strategy.

You can sell your products online, start advertisement from your page, enhance your ads in ads
manager and monetize your content.
There are different programs to market your business over the social media.

There are multiple certifications available from the meta that helps in becoming a meta
certified professional.

Through Facebook blueprint courses you can be able to become an expert in creative
development, marketing science, media planning and buying on meta platforms. Also, you will
be able to set yourself up for success by learning how to market your business on social media.
Get started with the basics, such as telling your business story, understanding target audiences,
setting goals and planning social media content.