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  • Lazada Southeast Asia E-Commerce Leader Welcome Guide

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    Walter Villa
    143 views9 pages
    Lazada is a leading e-commerce platform in Southeast Asia. It has over 550 million addressable customers across the region and is the number one online shopping destination in the Philippines based on monthly traffic and brand searches. Lazada has experienced exponential growth, breaking records every year with visitor numbers for major shopping festivals doubling from 2015 to 2018. It offers an end-to-end shopping ecosystem focused on mobile and social, with over 100 million app downloads across Southeast Asia.

    Original Description:

    A Quick Overview of Lazada, the Philippines' top e-commerce company.

    Original Title

    Introduction to Lazada Philippines

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    Lazada is a leading e-commerce platform in Southeast Asia. It has over 550 million addressable customers across the region and is the number one online shopping destination in the Philippines based on monthly traffic and brand searches. Lazada has experienced exponential growth, breaking records every year with visitor numbers for major shopping festivals doubling from 2015 to 2018. It offers an end-to-end shopping ecosystem focused on mobile and social, with over 100 million app downloads across Southeast Asia.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    143 views9 pages

    Lazada Southeast Asia E-Commerce Leader Welcome Guide

    Uploaded by

    Walter Villa
    Lazada is a leading e-commerce platform in Southeast Asia. It has over 550 million addressable customers across the region and is the number one online shopping destination in the Philippines based on monthly traffic and brand searches. Lazada has experienced exponential growth, breaking records every year with visitor numbers for major shopping festivals doubling from 2015 to 2018. It offers an end-to-end shopping ecosystem focused on mobile and social, with over 100 million app downloads across Southeast Asia.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Welcome

    “ to
    Lazada

    1
    Welcome to Lazada

    PHILIPPINES
    108M
    550M
    ADDRESSABLE
    SEA MARKET

    • One-stop shop and selling platform.

    • End-to-end ecosystem.

    • Regional HQ in Singapore with local


    offices.

    • Technology Hubs in Vietnam, Russia and


    Thailand.
    2
    Welcome to Lazada
    About us

    WITH A STRONG FOCUS ON MOBILE AND SOCIAL,


    LAZADA LEADS IN:

    MONTHLY TRAFFIC BRAND SEARCH


    Overall #1 across Southeast Asia FOR E-COMMERCE
    Overall #1 across Southeast Asia

    SOCIAL MEDIA APP PENETRATION RATE


    Overall #1 across Southeast Asia
    #1 in Android
    #1 in iOS
    25M 1.5M 446K 25M 352K 100+ million downloads

    3
    Welcome to Lazada

    4
    Welcome to Lazada

    LAZADA CAMPAIGN MILESTONES


    Lazada breaks records in Southeast Asia every year!
    2018
    2016
    2017
    65M visitors in 2D
    85M
    2015
    20M visitors in 2D
    40M visitors in 2D
    visitors
    2014
    15M visitors in 2D
    for 11.11
    2013
    4M visitors in 2D
    and 12.12
    2012
    1M visitors in 2D

    5
    Welcome to Lazada

    67M 47M 49M


    Internet eCommerce Smartphone
    Users Customers Users

    A QUICK LOOK AT OUR


    SHOPPERS
    6
    Welcome to Lazada

    85%
    59% 41% Mobile
    15%
    Desktop

    CUSTOMER DISTRIBUTION USER DISTRIBUTION


    A QUICK LOOK AT OUR
    SHOPPERS
    7
    Welcome to Lazada

    10 LOCATIONS IN VIRTUALLY THE


    1 THE PHILIPPINES PHILIPPINES
    2
    Department stores: 6 in More than 5 million customers
    1 1
    Luzon Area with 4 stores in in all regions of the Philippines
    1 Metro Cebu
    4

    8
    Welcome to Lazada

    LET’S GET STARTED!

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