IMPORTANCE OF TECHNOLOGY

Technology is such an integral part of the 21st-century workplace that any business without some level
of technical savvy will likely fail. It is that critical. If you’re intimidated by hardware, software and all the
interconnectedness of the internet, you may look for excuses to stay offline, but don’t! Here’s why.

Make Your Business More Efficient

At its most basic level, technology allows you and your employees to be more productive and efficient.
Whether you’re using a word processing program that allows you to edit with ease or an electronic
bookkeeping system that pulls data at the touch of a keystroke, technology makes life easier. You can
schedule sales calls and appointments, track employee time, and perform many tedious tasks that once
took hours in only minutes.

Ensure Computational Accuracy

When it comes to business, you can’t stay in business if you don’t have the numbers right. Modern
spreadsheets like Excel, with its hundreds of computational formulas, help ensure accuracy. Accounting
programs like QuickBooks allow you to accurately keep inventory, make and record sales, manage and
pay bills, and handle payroll. Consider the time and cost once required to compile financial information.
Now, your books can be regularly maintained in a software program and your financial statements can
be generated in moments.

Be Competitive In the Marketplace

Whatever product or service you provide, you need to compete. Your competitors use technology, so
you need to as well. The internet allows you to do more than just stay neck and neck with other
businesses; it can push you ahead. Use digital marketing to promote your company and online sales
tools to sell across the street and across the globe. Embrace Customer Relationship Management (CRM)
systems that allow you to track what your customers do and like. Wouldn’t it be great if you could target
the right customer at the right time in the consumer journey so they turn to you instead of a
competitor? You can with technology.

Be Industry Relevant

Regardless of your industry or profession, there is technology honed to make what you do easier. If you
work in health care, there are countless technologies that save lives, protect patient privacy rights, and
make sure providers get paid through insurance. If you’re a farmer, engineering marvels and robotics will
help you maintain crops and improve yield. For a composer, there’s Pro Tools, a digital audio recording
system. A teacher who is looking to impact the next generation of great thinkers won’t be able to do it
without technology.

Communicate More Effectively

Whether you instant message or use Slack with a co-worker across the hall or Skype with clients across
the ocean, technology has made connecting in real time easier than ever. Follow up that voice or
FaceTime call with an email to recap and clarify. Connect on LinkedIn to network interoffice and
interindustry. Use Facebook, Instagram and Twitter to communicate directly with your customers. Create
and promote your brand and get your message directly to the consumer
HOW TO USE COMPUTER IN THE WORKPLACE

Whether it be internal or external, communication is important to the life of any business. Computers
play a big role in corporate communications, with ways of communicating with computers including
email, instant messaging, videoconferencing and more. While the size and nature of your business will
determine how much you use computers in your company’s communications, you should know how you
could take advantage of technology to improve your company’s bottom line.

Business Uses of Computer Communication

Almost any business, small or large, needs to use computers to communicate nowadays. Customers
expect to be able to find information about a business online and communicate via email. Many
businesses now use instant messaging tools like Slack internally to coordinate inside and outside the
office.Social media, accessible through a computer or a smart phone, has also become a major tool for
communicating with customers and the public. Many businesses find it valuable to maintain presences
on Facebook, Twitter, Instagram or other platforms.

Using Email for Business

Pretty much any modern business needs to use email to communicate internally and externally. Whether
you install your own email server or allow an email vendor to host your corporate email traffic, this is
probably still the primary application of a computer in communication among companies.If you plan to
send and receive confidential documents via email, implement digital signatures and encryption. If you
implement your own email server, configure it to filter spam and quarantine questionable email. These
steps will go a long way to protecting your company from malware embedded in spam email.

Setting Up Social Media

Consider setting up business pages on Facebook and business accounts on Twitter and Instagram. These
platforms allow you to announce sales and offers to customers and give customers a way to reach
you.You'll likely want to monitor your social accounts on a regular basis to see who's trying to reach you
and address any publicly posted customer feedback.

Building a Business Website

Create a Web presence for your company through its own website. This is one of the premier ways to
communicate your services to potential customers. The days of looking up a business in the paper
edition of the Yellow Pages are mostly gone, and most people look for services and products first on the
Internet. Optimize your site with search engine optimization, or SEO, to get a higher ranking with the
search engines.

Digital Phone Connections

Network your phone system with Voice over Internet Protocol, or VoIP. This service replaces older
Private Branch Exchanges, called PBXs, with a server on your network. If your company has multiple
locations across a wide geographic area, you can use VoIP over the Internet to save on intracompany
long-distance charges. You may need special IP phones, but depending on your calling habits, the return
on investment could be huge.
Instant Messaging for Business

Instant messaging isn't just for kids anymore. Slack has brought messaging and chat into the mainstream
business world, letting workers quickly communicate, share files and essentially hold text meetings
online.Other tools useful for the task include Google Hangouts and Skype.

Using Videoconferencing Tools

Videoconferencing is an advanced method of using computers in communication that could be of great

benefit to your company. Voice conferencing does not allow you to see the nonverbal clues during a
conference call, but video conferencing allows you to pick up on a client’s discomfort in response to a
comment, or their delight when you mention a price for your product. Either way, videoconferencing can
enhance your company’s communications.There are numerous tools, including Skype, Google Hangouts
and WebEx, for this purpose.

WHAT IS BUSINESS TECHNOLOGY?

It’s difficult to imagine a successful business that doesn’t rely on technology in some way. If you want to
increase productivity, provide better products and services, track sales and assets, and market
effectively, you need the power of business technology.

Computers Are Only the Beginning

The rise of the modern computer in the 20th century forever changed the way companies conduct
business. Today, the power and mobility of computers mean workers can do more in less time wherever
they happen to be. Business applications do in minutes what once took weeks. Need to pull financial
statements for a line of credit? Get on your desktop and fire up your accounting software. With the click
of a few keystrokes, you can customize reports that highlight your company’s success and profitability.
Preparing to make a killer pitch for a potential new client? Use presentation software that brings a wow
factor to every item you sell or service you offer. Maybe you just need more nuts-and-bolts info on the
day-to-day happenings. You can access inventory lists, check shipment deliveries, clock who’s doing what
– all from your smartphone.

Collect Without Cash

In the area of payments, technology has been a big disruptor. Cash is no longer King, and even credit and
debit cards are looking quaint. Both online and brick-and-mortar businesses want non-cash payment
options. PayPal and other online banking services enjoy strong support by both business and private
individuals. Quick payment by smartphone, via apps such as Apple Pay, Google Pay and Venmo, are
embraced by both retailers and their customers. Bitcoin and other virtual currencies are also making
inroads for cashless payments.

Software as a Service Keeps You Up-to-Date

Many of the programs that help businesses run efficiently have added potential. Companies that offer
software as a service (SaaS) – initially called software on demand – can help your business scale upward
with more speed and agility at a price you can afford. Any good company needs to pay attention to its
clients, but it also needs to have a pipeline of new clients. Programs that allow you to track the progress
of a lead as it turns into a customer are used across industries, but what happens when your in-house
software can’t keep up? SaaS allows you to add storage and features almost immediately. For a monthly
fee, you get the most modern version of whatever software you choose. In addition to providing
constant upgrades, SaaS companies also handle storage and security. Everything you need is stored in
the cloud so there's no need for in-house servers that can require frequent and costly maintenance.

Sales and Marketing Options Abound

Technology changes the way you sell and market what you do. Your website isn’t just a place to sell
products; it can also be a brand statement that raises your profile across the country and the globe.
Search engine optimization (SEO) is a marketing strategy that increases the likelihood that when
someone searches online for a product or service you sell, they’ll find you instead of a competitor.
Another online marketing avenue is digital advertising in which you position your ads before a specific
targeted audience but only pay for those ads when a potential customer clicks on one.

A New Reality

Augmented Reality (AR), once the stuff of science fiction, has found its way into many areas of business.
Combining a real image with a virtual one, AR is transforming the shopping experience. Apparel and
cosmetic retailers use AR “mirrors” – a video display / camera combination that puts the customer on
the screen – to let shoppers try out a new look. Furniture sellers let their customers check out virtual
sofas, tables and lamps in their own home, via a smartphone app.

Artificial intelligence, machine learning and cloud computing are shaping the telecommunications
industry. These technologies streamline collaboration and remote work while improving efficiency and
productivity. In today's digital era, telecom services are critical for business success and continuity. They
not only enable more effective communication but also increase flexibility in the workplace and allow
companies to expand their reach.

BENEFITS OF TELECOMMUNICATION IN BUSINESS

Telecommunications Industry Is Booming

Telecommunications is no longer limited to phone and fax services. Today, this industry encompasses
high-speed internet, messaging, video streaming, mobile payments and more. Emerging technologies,
such as 5G and cloud-hosted VoIP, are fueling its growth. From traveling and watching TV to doing
business, telecom services are at the center of everyday life.

According to a World Economic Forum report, modern telecom technology is the driving force behind
digital transformation. Thanks to it, people all over the world have access to the latest information,
products and marketplaces. These services facilitate remote work, virtual meetings, and real-time
collaboration between teams, regardless of distance.

More than 2.5 billion consumers under the age of 25 are "always on," reports McKinsey. Each day, these
users spend over 300 minutes on YouTube, Snapchat and other online platforms. The same source notes
that approximately 45 percent of young adults running a business use social media for customer service.
Millions of other consumers are now shopping online, surfing the web for information, and connecting
with brands on social media.

Importance of Telecommunication

Digitization and telecommunications are strongly connected and have the power to disrupt traditional
business models. The growing demand for connectivity is pressuring companies to upgrade their
telecommunications infrastructure. Network transformation is imperative for innovative businesses,
allowing them to address changing customer expectations.

The importance of telecommunication cannot be overstated in critical situations, such as the COVID-19
pandemic. As IBM notes, telecom services enable online learning and remote work in such
circumstances. Email, videoconferencing, mobile communication and messaging also make social
distancing more bearable, helping people adapt to the new normal. Without these technologies,
thousands of companies would be forced to cease their operations.

Telecommunications companies are now using artificial intelligence (AI) and machine learning to improve
customer service. With these novel technologies, companies can identify leads, analyze customer data
and develop better products. Some operators use advanced AI algorithms to help customers navigate
through TV channels. Others have cutting-edge IoT (Internet of Things) infrastructures that monitor data
centers remotely and detect security breaches.

Telecom services also have direct and indirect benefits for your business. With high-speed internet,
mobile apps, VoIP and other means of communication, your staff can exchange information in real time
and reach out to prospective clients. These technologies support your branding efforts and customer
service strategy. They may also reduce operational costs, save office space, and increase productivity
across all departments.

Improve Cross-Team Collaboration

Telecommunications can improve collaboration between teams and departments. Mobile phones,
videoconferencing, messaging and other telecom services enable employees to brainstorm ideas, share
data, and work together on projects from anywhere in the world. According to Gartner, social media and
real-time messaging streamline collaboration, allowing companies to create a digital workplace.

A good example is VoIP (Voice over Internet Protocol) or IP telephony. This service brings together email,
audio and video calls, texting and other telecom solutions. Users can conduct conference calls in multiple
cities or countries at the same time, hold virtual meetings and record calls. VoIP solutions are more
affordable than traditional phone and internet services and can be integrated with customer relationship
management and sales tools.

Without telecommunication services, your team wouldn't be able to use Skype, Slack, Asana and other
online collaboration tools. These apps enable users to share project updates in real time, generate
reports, and see who made the latest changes to a document. Team members can save, edit and update
files directly on the platform and access them from any device connected to the internet. As a result,
they get more done in less time and make faster decisions.
Increase Employee Productivity and Satisfaction

Telecommunication and remote work go hand in hand. As a manager, you can provide your team with
access to VoIP services, file sharing tools, collaboration software, and other services that allow them to
work on the go. This may result in higher job satisfaction and productivity. You may also find it easier to
attract and retain talent, especially millennials and other groups that prefer newer communication tools.

A May 2020 survey by Harvard Business Review assessed the implications of working from home amid
COVID-19. The study was conducted on more than 600 white-collar employees. Half of the respondents
said they were able to maintain a 10-hour workday in the first few weeks of the lockdown. Later on, their
workdays were still 10 to 20 percent longer than before the lockdown began.

Employees also reported fewer task conflicts and less stress while working from home. Their mental
focus and self-efficacy increased by about 10 percent. They also said they had a better work-life balance,
shorter meetings, and more time for the tasks at hand. Virtual meetings, videoconferencing and other
telecom solutions allowed them to do business as usual and eased their transition to remote work. Their
job satisfaction improved, too.

Reach More Customers

The advantages of telecommunication in business go beyond increased productivity and employee well-
being. Telecom services also enable organizations to reach the right audience with the right message at
the right time. Think about this: 77 percent of consumers choose to receive text messages from brands
to find out about the latest deals. About one-third do so to receive meaningful content, according
to Forbes. Approximately 31 percent of people prefer to receive text messages rather than visit a
company's website, physical store or mobile app,

As a business owner, you can leverage text messaging and other telecom services to engage, entertain
and inform your audience. The open rate for SMS messages is 90 percent, as reported by Forbes. Email,
on the other, has an open rate of only 20 percent. Highly targeted text messages can help your business
get customers' attention, raise brand awareness and increase sales. You may also include links to your
website in SMS messages to boost traffic and offer more information about your products or services.

Telecommunication can also improve customer service through automation. For example, many
companies nowadays are using conversational AI voice bots for marketing, sales and customer support.
The Bank of America, for example, encourages customers to chat with Erica – a virtual financial assistant.
The bot can help with bill payments, app navigation, financial reporting and other services.

Additionally, organizations can use videoconferencing and other telecom solutions to introduce new
products, answer customers' questions and deliver useful content. If you're selling a new blood glucose
meter, you can ask your sales team to call, text or email potential clients who may be interested in what
you have to offer, for example.

Your staff may also use VoIP and other services to hold live video sessions and show customers how to
use the device. This is an excellent opportunity to provide them with meaningful content and give them
one more reason to choose your brand.
PROS AND CONS OF GLOBAL STRATEGY MARKETING

When it comes to marketing, it seems like the world is definitely getting smaller. After all, you can build
something in Ohio and find a patron for your product in Istanbul. The internet has forever changed the
way you can market, reach and sell to customers. But before you go global, you’ll want to make sure a
global marketing strategy is actually something you can pull off.

Pros of Global Marketing

You Can Reach a Broader Target Market. Almost anywhere in the world, you might be able to find
someone who wants to buy your product. From a sheer numbers perspective, the more people you can
reach, the more likely you’ll find customers who have a need for what you sell.

Your Small Brand Goes Global

It’s not just about sales (although it is mostly about sales). It’s also about what your brand stands for.
When you take a global marketing approach, your brand can bask in the glow of a global reach. Even if
you don’t sell in Spain, your brand could become known there. The internet and global marketing gives
you incredible reach and opportunity.

Beat Your Competitors

Let’s say you sell these really amazing coconut-infused double-chocolate cookies. But the bakery down
the street offers almost the same kind of decadent dessert. If you’re global and he’s not, you’re going to
sell more cookies – not to mention a whole lot of other ship-overnight baked goods that your customers
might love.

Build Some Global Relationships

In addition to a network for your products and services, a global marketing strategy gives you and your
company some global networking opportunities. And you never know how one connection could lead to
another. What would a global partnership look like?

Cons of Global Marketing

Global Means It’s as Big as the Globe

While it can be great to think really, really big, some products and services just don’t translate well on a
global scale. For example, if you work in interior design and offer one-on-one service, how exactly are
you going to market and service a client in China?
There May Not Be a Market for What You Sell

Cultural, economic and governmental barriers may mean even your most amazing products might not be
well received in other countries. You may know your U.S. market, even state-by-state, but navigating a
global market can be much more challenging.

A Greater Financial Risk

If you only scale your marketing upward to reach a global audience, you could go broke before you see
any return on your investment. You will need to be very strategic to get results, which may mean a lot of
time, energy, research and allocation of resources on the front end. If you don't plan well, you could lose
money fast.

Different Rules

What’s allowed from a marketing perspective in the U.S. may not be allowed in other countries, and
mistakes could be costly. For example, although Google is the top international search engine and a
platform on which you may want to advertise, what you can do on it can vary by country. There are also
other platforms, like Baidu (China) and Yandex (Russia) where you may want to advertise, but you'll need
to learn how.

BENEFITS OF SMARTPHONE IN WORKPLACE

After only about a decade, smartphone technology is so successful that businesses and employees have
trouble imagining a day without them. Besides making phone calls, nearly all smartphones today can
natively provide directions through GPS, take pictures, play music and keep track of appointments and
contacts. Through the installation of apps, the list of possible smartphone uses multiplies by tens of
thousands and grows longer everyday. Your business can make good use of this rapidly evolving
technology.

Differing Communication Options

Old school cell phones can call and text. While this can get your message across, smartphones allow you
multiple ways of communicating with your staff, customers and suppliers. Not only can they call, text and
IM, these communication tools give you access to email, immediate photo sharing, video calling and
video conferencing. You can chair a staff meeting from anywhere you have phone service! You can also
remain connected through social networking sites like Twitter, Facebook and LinkedIn.

Exploring the Web

How many times each day do you consult the internet for news or other information essential to your
business? At first, web browsing happened at a desk in an office, where a wire could reach a PC. Wireless
access and laptops moved the web to pretty much anywhere in the house or office, but smartphone
technology, including broadband wireless, has sent the web onto the subway, into cars and to the park
— wherever there is cellular coverage. What's more, the latest smartphones can display nearly as much
of the internet as PCs, including business news sites and streaming high definition videos.
From Several Devices to One

Once, you might have needed an entire bag to carry around all the devices needed for daily business
activities. You would need your pager, cell phone and your PDA. You might also need an MP3 player, an
e-book reader, a camera and a GPS device. Through miniaturized hardware that packs a processor,
speakers, a camera, a GPS receiver, a Wi-Fi adapter and a high definition touch-sensitive screen into a
cell-phone-sized device, a smartphone puts all of this functionality into your pocket. One of your workers
can easily search for directions to a client's business, read a sales flier before a meeting starts and
transmit an ad sale to your office from via a mobile hotspot.

Availability of Many Applications

The late twentieth-century saw an explosion of computer applications. The early twenty-first century
brings hundreds of thousands of smartphone apps. The sensors built into the smartphone as well as its
portability and programmability have made it a device with almost limitless applications. Beyond the
tons of games (your workers do need a break now and then), there are numerous productivity apps
available to save a good idea when inspiration strikes, organize meeting notes, and hosts of other
possibilities. You and your staff can keep fit with health and fitness apps to track miles walked and the
calories you've consumed. Internet radio and podcasting apps put you in touch with whole new worlds
of audio. Compass apps, leveling apps and flashlights provide handheld utilities. Apps that let you paint,
modify photos or create music tap into your creativity.