HELLO!

WE ARE
TEAM
BLUE
SCREENS
CONTRIBUTION OF
TECHNOLOGY TO
CORPORATE
COMMUNICATION
Lean canvas is a one-page business plan template created by Ash Maurya. It’s designed to
create a snapshot of your business idea, distill the essence of your product or service, and
break it down into key parts. Check out a completed example on the next page and then try
filling out the blank lean canvas for your own business on the page after that
 RIDDHI JAIN SIDDHI NARVANKAR MOKSH JAIN ISHIKA KATARIYA PRAVISHA PATEL
INTRODUCTION TYPES OF SOCIAL MEDIA IN WEB CONFERENCING
TRADITIONAL
RSS TECHNOLOGY & CORPORATE
MEDIA & NEW
CONCLUSION TOOLS OF COMMUNICATION
MEDIA
CORPORATE
COMMUNICATION
1. INTRODUCTION
2.TYPES OF
TECHNOLOGY &
TOOLS OF
CORPORATE
COMMUNICATION
Mobile Optimization Hosted Services

The first thing you should be looking at when Today, hosted PBX providers have taken the
it comes to communication with your business lead and eliminated the need for complicated
is your use of mobile technology. equipment.

Chat Features Cloud Technology

Internet chat has come a long way since the The cloud is another big part of any business’
early days of instant messaging. Instead of future communications plan.
simply being a time waster, internet chatting is
now a useful tool for many businesses
 Email has become a standard form of both internal and external business
Email communication.

While speaking with people on the phone has gone somewhat out of vogue
Texting in favor of email, texting has become the most personal form of business
communication.

Business management tools make it easy to track the progress of projects

Business Management Tools from start to finish.

Social Networking and When it comes to marketing your business, social network sites such as
Relationship Marketing Facebook, LinkedIn and Instagram can be essential to getting your message
out.

Blogs, or weblogs, are an essential part of many company websites. Blogs

Blogs and Information typically provide information on the products or services that interest the
Websites consumers.

Messenger Apps and Another tool for computerized communication with customers is
Chabot’s integrating chatbots into messenger applications on your website.
3 SOCIAL MEDIA IN
CORPORATE
COMMUNICATION
 HOW SOCIAL MEDIA CHANGE IN
BUSINESS COMMUNICATION ?
Between January 2015 to April 2018, 64% of FTSE 100
companies used Twitter to   communicate their earnings news and
other prominent business news to their audiences, something that
even just a couple of decades ago would probably be reserved to
shareholders and an internal memo.

This is just one example of how social media has changed the game
for business communications. Organization's of any size, industry or
reach now are compelled to employ these social-sharing platforms
to inform and educate their audience, in a way that they never
needed to before.
95% of adults aged 18-34 are most likely to follow
a brand through social networking.
 Advantages that social media
provides to corporate sectors

• Allow your audience to

visualise your brand
• Link employees and
customers
• Improve collaboration
There are some drawbacks of using social
media for corporate communications

• Bad Publicity
• Your problems will be more
visible
• You may have privacy or
security issues also
 4.
TRADITIONAL
MEDIA & NEW
MEDIA
 TRADITIONAL
MEDIA
Traditional media refers to advertising channels
that have been used for decades. These are the
tried-and-true methods that businesses have
relied on for years.

EXAMPLES OF TRADITIONAL
MEDIA
• RADIO

• CABLE & SATELLITE

• BROADCAST TELEVISION

• BILLBOARDS

• PRINT
 NEW MEDIA
New media can best be described as digital channels that
have gained popularity in the advertising space in the last
decade or so. As more and more consumers rely on their cell
phones for everything, new media has become an
increasingly effective way to advertise.

EXAMPLES OF NEW MEDIA

• BANNER ADS

• APPS

• SOCIAL MEDIA
 TRADITONALMEDIA VS NEW MEDIA

• VALUE
• COMMUNICATION/
INTERACTION
• DATA DRIVEN
• COST EFFICIENT
• REAL TIME
RESULTS
• GLOBAL REACH
5.WEB CONFERENCING
1. Reach out to several people at the same time

Video conferencing allows you to conduct meetings with several people at the same time.

2. Save time and money on your travels

It saves time and money related to business travel.

3. Bind all your workers through one software

Your business may have mobile workers who are scattered throughout different locations. You can bind
them all through video conferencing from their mobile phones.
4. Increase in productivity

You get an increase in productivity among teams. Video conferencing enables participants to stay more
focused and alert on the topic of discussion.

5. A better way to interact and connect with people

Video conferencing helps to improve communication and re-establish relationships.

6. Aiding telecommunication

Video conferencing also helps telecommunication. It helps to provide a visual display to your normal
audio call.
6.RSS
Really Simple
Syndication
 What is RSS?
• RSS stands for Rich Site Summary. It
is also known as Really simple
syndication
• RSS is basically a feed from websites
that makes indication or sharing in a
simple way.
BENEFITS Full control
If you are using RSS feed, you will have 100% control over the situation.
You can use the RSS feed reader app or tools to access your favorite

OF RSS website’s information anytime you want.

No email address needed

When you are using RSS feed, you don’t need to provide your email
address. Because you are not visiting any particular website and subscribe
to their newsletter or something else.

No risks of Online Threats

As you are not visiting any particular website, or do not submit your
personal information, there is no risk of online threats like phishing,
viruses, hacking, etc.

Don’t need to visit the website

There are many artists, tech lover, blogger, researchers out there who need
to visit several websites a day to cope up with the updates.
CONCLUSION
Yes, technology affecting communication has its
downsides. But doesn’t everything?

It’s totally possible to use technology to communicate

effectively and efficiently with customers. In some
cases, you can even use tech to strengthen customer
relationships by communicating at the right time and
creating a sense of community.

This is particularly true as your business grows and you

need to implement some kind of tool or software to
help you stay in touch with your team or your
customers.