Email Marketing

MANOJ PHARANDE
9773572120
Step 1: Establish your goals
• WEB VISITS
• FORM FILL UP
• INVITATION
• NEWSLETTER
• WATCH VIDEO
Step 2: Build your email list
IMPORT A LIST OF KNOWN CONTACTS
BUILD A NEW LIST FROM SCRATCH
Step 3: Select the type of campaigns you
want to send
 Step 4: Create your first campaign
• USE IMAGES AND VISUALS TO BOOST ENGAGEMENT
• PERSONALIZE YOUR EMAIL CAMPAIGNS
ENSURE YOUR CAMPAIGN IS RELEVANT TO EVERY SUBSCRIBER
• MAKE IT EASY TO CONVERT TAKE A STRATEGIC APPROACH TO
TIMING YOUR CAMPAIGNS
• SEND MORE THAN PROMOTIONAL CONTENT
Step 5: Measure your results
• OPEN RATE – THE PERCENTAGE OF ALL SUBSCRIBERS WHO OPENED YOUR
CAMPAIGN.
• NUMBER OF BOUNCES – THE NUMBER OF EMAIL ADDRESSES TO WHICH YOUR
CAMPAIGN COULD NOT BE DELIVERED (FOR A VARIETY OF DIFFERENT REASONS).
• CLICK-THROUGH RATE – THE PERCENTAGE OF PEOPLE WHO OPENED YOUR
CAMPAIGN WHO THEN CLICKED ON A LINK.
• UNSUBSCRIBE RATE – THE PERCENTAGE OF PEOPLE WHO UNSUBSCRIBED FROM
YOUR EMAIL LIST THROUGH THIS CAMPAIGN.
• SPAM COMPLAINTS – THE NUMBER (AND PERCENTAGE) OF PEOPLE WHO
MARKED YOUR CAMPAIGN AS SPAM BY CLICKING THE ‘MARK AS SPAM’ BUTTONS
IN THEIR CHOSEN EMAIL CLIENT (E.G., GMAIL, YAHOO MAIL, OUTLOOK, ETC.).
• SHARES – THE NUMBER OF PEOPLE WHO FORWARDED YOUR CAMPAIGN TO A
FRIEND (USING THE FORWARD ICON IN YOUR EMAIL TEMPLATE) OR SHARED IT
VIA SOCIAL NETWORKS LIKE TWITTER AND FACEBOOK.
THANK YOU.