MARKETING

PRESENTATION
-
DIGITAL
MARKETING

SUBMITTED BY - KRISHNA CHAUHAN

Today's Agenda
Key takeaways:

Exploring different channels

Key findings

Tips from the experts

Examples

How brands work online

Making it
big online
Learn what people are
interested in on social media.

Start inspired with thousands of templates,

collaborate with ease, and engage your audience
with a memorable Canva Presentation.
Exploring different
channels
You have the freedom
to choose your platform.

Present with ease and wow any audience

with Presentations. Choose from over
a thousand professionally-made templates
to fit any objective or topic. Make it your own
by customizing it with text and photos.
Where to start
Create your Present your Seek your
brand's profile product or service target audience

It serves a variety
of purposes, making presentations powerful tools for convincing and teaching.

 Offline Marketing
Offline marketing
refers to any
advertising that is carried out
using traditional offline media,
such as television, billboard ads,
and radio. ... Even though many
advertisers are focusing on digital
marketing and advertising,
traditional offline media channels Online Marketing
are still important.
Online marketing is the practice of
leveraging web-based channels to
spread a message about a
company's brand, products, or
services to its potential customers.
... Online marketing differs from
traditional marketing, which has
historically included mediums like
print, billboard, television and
radio advertisements.
The biggest startups allocate

75%
to social media marketing


A digital marketing strategy is a set of

planned actions performed online to
reach specific business goals. In
simple terms, this means performing
consistent actions at the right time
via the most suitable online channels
to increase revenue and improve
relationships with your audience

 4 top ways that

offline media can
play a positive
role in modern
campaigns.
Build your brand on social media

What your company does What makes you unique

Why your team is amazing Why should people support you

 1. Build Brand Awareness
2. Reaching Customers Where
They Are
3. Testing New Regional
Markets
4. Bridging Offline Marketing
to Online Conversions

 Social media channels

Making the most
out of the internet Automated
customer service

Take advantage of the tools available.

Seamless
ecommerce platform

Analytic tools
and reporting

Tailor-made user
recommendations
Adapt to different platforms

01 02 03

See how other Gauge the audience's Build a profile apt for
profiles are created tastes and preferences that specific platform
How great brands deal with consumers

Interact with followers Quick response Swift order taking

to inquiries and assistance

Swift order taking and Delivering on promises Keeping the customers

assistance delighted
How brands work online
An example of an online schedule

Choosing Writing Uploading Connecting Choosing

photos effective copy content with followers testimonials
& creating
designs
 CONCLUSION

Cross-channel marketing, or using several different platforms to reach

customers, will continue to be successful with the use of traditional offline
media. Even though digital ad spend has outpaced traditional means, it
doesn’t mean that these options aren’t still worthwhile. Marketers should
continue to believe in the value of offline advertising and tie it into their
digital efforts. To measure the traction a cross-channel strategy that spans
across many different platforms may get, be sure to use unified marketing
measurement. This will allow you to have a bird’s eye view into how
campaigns, both online and offline, are impacting conversions and the
broader customer experience.
Effective marketing
depends on what you
say and how you say it.