[Webinar Name] Strategy

[Project Manager Name]

[Project Manager Email]
[Date of Webinar]
Project Details
Title of Webinar: Insert title of webinar.
Topic of Webinar: Insert topic of webinar.
Description of Webinar: Write a brief description of webinar.
Buyer Persona / Target Audience: Who is this webinar targeted to?
Webinar Date: When will the webinar be held?
Webinar Time: What time will the webinar start, and when will it end?
Webinar Host(s): Who will be hosting the webinar?
Webinar Guest(s): Will anyone else be appearing or speaking during the webinar? If so, who?
Registration Goals: How many people do you want to register?
Attendee Goals: How many people do you want to attend the webinar?
Webinar Details
Purpose of Webinar

Explain why you are hosting this webinar and what you hope attendees will learn, take away, or
what action you want them to take afterwards.

Topics best to start with are either education or thought leadership types in the field of AI-
powered Video Analytics. Some suggested are :

Introduction to AI-powered Video Analytics: an overview of the concept, its applications,

and the benefits it offers to various industries such as security, retail, healthcare, and
transportation.

Real-World Use Cases: Share case studies and success stories that demonstrate how
AI-powered Video Analytics has been implemented to solve specific challenges and
achieve measurable results in different industries.

Emerging Trends and Innovations: Discuss the latest trends and advancements in AI-
powered Video Analytics, such as the integration of machine learning algorithms, deep
learning techniques, or real-time analytics, and their impact on the industry.

Upgrade Video Surveillance with AI: Highlight how AI-powered Video Analytics can
enhance traditional video surveillance systems by enabling features such as object
detection, facial recognition, ANPR, and predictive analytics.

The Future of AI-powered Video Analytics: Picture the future prospects and potential
advancements in AI-powered Video Analytics, including the integration of other
emerging technologies like IoT, edge computing, and 5G, and their impact on the
industry.

Outline of Webinar

Typically, webinars will hit upon a series of topics pertaining to one larger subject. Walk
through the topics you’ll be covering in the webinar, once by one, and what the key talking
points and takeaways will be.

Topic 1

 Key Takeaway 1
 Key Takeaway 2
 Key Takeaway 3

Topic 2
  Key Takeaway 1
 Key Takeaway 2
 Key Takeaway 3

Topic 3

 Key Takeaway 1
 Key Takeaway 2
 Key Takeaway 3

Topic 4

 Key Takeaway 1
 Key Takeaway 2
 Key Takeaway 3
Promotion Plan
Partner Marketing Strategy

Will you be leveraging partners in this webinar? If so, what will they be doing to boost
attendance?

Yes partners are suggested esp. considering AllGoVision’s venture into this domain first
time. Will bring more attention and curiosity.
It will aid co-marketing efforts where we can collaborate with partners to jointly promote
to respective audiences. By leveraging partner’s network we can reach wider audience
through email newsletters, social media posts, blog articles, and website banners etc.
Joint promotions with exclusive incentives or discounts to attendees of the webinar can
encourage audiences to register and attend the session.

Social Media Strategy

Outline the social media channels you’ll be utilizing to promote the webinar and if any visuals
will be required.

Yes. LinkedIn, Facebook and Twitter campaigns suggessted

Email Marketing Strategy

Email is an extremely useful promotion strategy for your webinar. Outline how many emails
you’ll send and to which audience you’ll be sending it to (blog subscribers, sales prospects,
existing customers, etc.).

Identify customer list – blog subscribers, linkedin and facebook members, sales prospects,
existing customers.
No of emails to be send for Pre, Reminder, Followups
Personalize and compelling subject line
Optimize and testing

Blog Promotion Strategy

Explain how you’ll use the blog to drive registrants. Will you write a blog post / series of posts?
Will you be adding or changing CTAs on the blog to promote the event?

Paid Media Strategy

Will you be using PPC, search ads, or social media ads to promote your webinar?

Yes all to be used

Social Media Strategy

Outline the social media channels you’ll be utilizing to promote the webinar and if any visuals
will be required.

Yes all major channels to be used

Project Timeline
Go line-by-line through each activity and its due date. You’ll want to cover when your slides are
due, when promotion is happening, looping in stakeholders, and what time you’ll be reaching
out to webinar attendees after the recording.

 Define webinar topic and objectives: [Due Date: Week 1]

 Develop webinar content and slides: [Due Date: Week 2-3]

 Finalize webinar slides and content: [Due Date: Week 4]

 Plan webinar promotion: [Due Date: Week 4-5]

 Loop in stakeholders and speakers: [Due Date: Week 5]

 Launch promotional campaign: [Due Date: Week 6-7]

 Conduct the webinar: [Due Date: Week 8]

 Follow-up with attendees: [Due Date: Within 24-48 hours after the webinar]
Technology
Hardware

List the hardware that will be used in this webinar, including the computer type(s) and any
special cameras or microphones.

High-performance Desktop Computer or Laptop

Webcam for broadcasting high-resolution video (at least 720p or 1080p) and good low-
light performance

Microphone: Clear and high-quality audio can be sourced with a dedicated USB
microphone or a headset with a built-in microphone

AI-enabled Cameras - to showcase AI-powered video analytics, these can perform

advanced video analytics tasks such as object recognition, facial recognition, or activity
detection. Integrated with AI processors for on-device processing

Lighting Equipment: for clear and bright footage with professional touch, go for lighting
equipment viz. Softbox lights or ring lights. It also eliminate shadows.

Video Software

How will you be streaming your broadcast? What software or service will you be using?

Zoom, Webex, GotoWebinar, MS Teams

Hosting Software

Provide a link to the hosting software you’ll use if it’s different than the video software.

Marketing Software

List the marketing software that you’ll use to nurture webinar attendees to become customers.
Email marketing platforms – MailChimp, ConvertKit

Marketing Automation Tools – Hubspot, Marketo, ActiveCampaign

CRM Systems – Hubspot, Salesforce, Zoho

Landing Page Builders – Unbounce, Leadpages, Instapages

Social Media Management Tools – Hootsuite, Buffer, Sprout Social

Goals and Expectations
Registration Goals: How many people do you want to register?

Justify the registration goal by saying how you reached that number and, if applicable, how
many registrants each source should drive.

Based on our target size and conversion we can estimate

Attendee Goals: How many people do you want to attend the webinar?

Justify the attendee goal. What percent of people who registered do you expect to attend, and
why?
30% of the target group will attend.

Revenue Goals: How much revenue do you expect to generate from this webinar
If this webinar has revenue goals attached to it, explain what they are and how you determined
them.
Revenue determined with the type of attendees participated, lead generated from them
Post-Webinar
Once the webinar is over, how will you capitalize on it? Lay out your plan for nurturing
attendees, applying learnings to future webinar planning, and making the recording available to
other attendees.

Send a post-webinar follow-up email: Within 24-48 hours

 Share the webinar recording:

a. Creating an on-demand version - accessed thru site or a landing page. For new

viewers they can register and get access. This will capture us more leads and

build future audience.

b. Sharing on social media and other platforms, esp. You Tube

 Gather participant’s feedback - will give us better perspective on future webinars

 Analyze webinar metrics - such as attendance rate, engagement level, and

audience demographics to gauge the success, identify patterns or trends for

future webinars

 Build a community - nurture a campaign specifically tailored to webinar

attendees. Can include targeted email sequences with additional educational

content related to the webinar topic, invitations to upcoming webinars or events,

or providing exclusive offers.

Resources
Link to Slide Deck
Link to Recording
Link to Landing Page
Link to Campaign Homepage
Link to Partner’s Website