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Nominal and real wage rates are low in Kerala since 1980s.19 per cent. but to that of population is 3. Due to low level legitimacy.43 per cent. with entrepreneurial talents opt for other career opportunities or migrate to distant places in search of greener pastures . Kerala’s statistics on industrial entrepreneurship displays a very interesting picture. but it has not influenced the output growth during the period. Significant growth in employment generation under industrial sector is not represented by corresponding increase in industrial output. The role of entrepreneurship in economic development can best be put as “an economy is the effect for which entrepreneurship is the cause”. studies on investment proposals reveal that Kerala is an unattractive destination for both domestic and foreign investors.This phenomenon can be verified by observing the performance of entrepreneurs in the industrial front of Kerala. The State’s contribution to nations industrial output is 2. The growth of small scale industrial units and employment in this sector was also promising during this period. Thus the major hurdle for the State’s industrial backwardness is not increase in cost of production or labour militancy.Legitimacy for entrepreneurship as a career option is very low among the social circles of Kerala. Yet. Man days lost due to industrial disputes and labour militancy registered a declining tendency. young people. Remarkable growth of fixed capital is recorded in Kerala’s industrial sector. but poor quality of entrepreneurship Nature of entrepreneurship in Kerala . the informal manufacturing sector in Kerala has recorded a relatively high growth in the post liberalization period. However. though small entrepreneurship development has become a crucial part of predominant moral code of governance in all countries. In contrast to the national trend. industrial performance in Kerala during this period was not favorable in terms of output growth. The quality of entrepreneurial stock of a society can be accessed on the basis of the economic growth it has achieved.

Kerala’s Societies the landlord a place of promi nence. were looked upon by them as interior occupation. Even traditional anti business caste of Brahmins and Kshartriya has imbined the business culture and desire to start their own units Factors that motivated Kerala based Entrepreneurs          To be independent To be creative To be self-employed To use technical knowledge To use business experience To use Govt. Hence no entrepreneurial class could develop from among them. t he preference for business as a vocation is all preventive and cats through all social and religion narriers among them. The eldest Hindu’s who originally almost entire land in the state. Hence even t he t rading cl asses were more i nt erested i n acquires loaded property. Al those Christians and Muslims entered the field later either of them have developed themselves fully into an entrepreneurial class. It is this which prompt them to travel distinct place in search o f business accuses have become characterize features of Gujarati speaking communit y thought Gujarati consi st s of peopl e of diff erent religi on. The trade and commerce of this state were originally in the heads of outsides like the Gujarat’s and Thamilians who migrated to Kerala for this purpose.Kerala has no traditional entrepreneur class. support Success story of others Profit margin Family orientation .

retired executives and government officers  Fear of bankers  Taxmen  Pollution controllers . To join elite circle of business men Some of the reasons for lack of entrepreneurship in Kerala are due to:       Preoccupation with redistribution Aversion for taking risks and preference for secure employment Lack of confidence to innovate Poor self-esteem of entrepreneurs Lack of business culture built on mutual trust Unsympathetic and unsupportive bureaucracy and the labour laws and institutions that are heavily biased against the entrepreneur According to JMI Sait. former Chief Technical Advisor. peers. the factors inhibiting entrepreneurship in Kerala are:         culture of the society Availability of right skill sets Infrastructure Networks and government policy and administrative support Subsidy consciousness High targets versus instinctive decisions Mistrust – of labour. friends. UNIDO. colleagues Misguidance – relatives.

Food processing 3. Tourism – Ayurveda/ Health/Eco/Coastal/Backwater 2.inadequate knowledge of laws rights and liabilities and slow legal system The employment scenario in Kerala is as follows:–. Coir and Handloom sector . Biotechnology 5. Nanotechnology 6. IT enabled services 7. Information and Communication Technology 4. The following can be identified specially for Kerala: 1. Media management 8. Sanitary inspectors  Politicians etc.

Information Technology Enabled Services. Some successful entrepreneurs in Kerala M. Horticulture. Rubber sector 10. Bakery and confectionery. A. Nursery. water testing. Farm and Estates Specific areas for Kerala can be: 1. Aquarium. Yousuf Ali :- M. 5. Molecular Biology Data analysis. Rubber based industries 4. Fish Hatchery. Environmental testing and medical laboratory testing. Coir and Handloom sector. Plant tissue culture. Food sector. 2. A. Packaging. computer aided drug design and clinical trials data management. Diagnostic testing labs – Biochemical tests. Food Processing. Software Development. Food Analysis. 6. Processing units. Yousuf Ali is a Non-resident . Fisheries. Cashew processing.9. Sea Food sector 3. Floriculture and Farm management. Fisheries sector 11.

guts and talent. she is a popular public figure as well.75 billion) in the Gulf region by Arabian Beena Kannan :- Beena Kannan is the Managing Director and Lead Designer at the reputed textile major Seematti Silks. Joy Alukkas :- . Known for her immense dedication.Indian businessman hailing from Nattika in Thrissur district of Kerala. She is an able and enthusiastic industrialist who has elevated the image of her firm to great levels in the silk and textile industry of Kerala. He is the Managing Director of Abu Dhabi-headquartered EMKE Group of Companies which owns the LuLu Hypermarket chain in Middle East. Yousuf Ali is ranked as the second richest Indian ($1.

an entrepreuner who set up a small textile shop in Thrissur City. In 1992. a gold and diamond retail jewellery chain Kochouseph Chittilappilly :- Kochouseph Chittilappilly is an Indian businessman best known as the Managing Director of V-Guard Industries Ltd and a chain of amusement parks called Wonderla. Dubai. He did his schooling at the parish school in Parappur. Kalyan started the first jewellery . He is the Managing Director of Joyalukkas India Limited and Chairman of Joyalukkas Jewellery LLC. Irinjalakuda. Kalyan Group The group was started in 1909 by T S Kalyanramaiyer. Thomas College. He was awarded a Masters degree in Physics fromSt. previously known as Veegaland. Thrissur in 1970. Thrissur and attended Christ College.Joy Alukkas is an Indian entrepreneur from Thrissur City in Kerala state of India.

In the same year Kalyan Sarees was established at Thrissur .showroom under the name of Kalyan Jewellers.