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Scott Meyer Technical Solutions Architect Voice CCIE #14649 Virtual Expert Team Architecture-Vertical Channels sameyer@cisco.com
Presentation_ID 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Cisco Confidential Do Not Disseminate Pursuant to the Terms of the Parties Non-Disclosure Agreement
Agenda
Presentation_ID
Cisco Confidential
What is Virtualization?
Defined
Refers to the abstraction of computer resources Software implementation of a computer that executes programs like a real machine
Presentation_ID
Cisco Confidential
System Overview
Presentation_ID
Cisco Confidential
Industry standard x86 Control, scale, performance Wire once for SAN, NAS, iSCSI
Unified fabric
Virtualization:
Storage Access:
Embedded management
Increase Dynamic Ability
to integrate with broad partner ecosystem servers, switches, adapters, cables power and cooling requirements
Energy efficient
Fewer Lower
Increase
Presentation_ID Presentation_ID
2009 Cisco Systems, Inc. rights reserved. Cisco Confidential 2009 Cisco Systems, Inc. AllAll rights reserved. Cisco Confidential
UCS B230
Blade
UCS B440 M1
CPU
4x Intel 7500 2x Intel 5540 (5640) 2x Intel 6500 or 7500 2x Intel 5540 (5640)
Cisco Confidential
Size
Full Width
Full Width
Half Size
Memory
32 DIMM 256 GB
48 DIMM 384 GB
32 DIMM 256 GB 12 DIMM 96GB
Disks
4 3.5 SAS/ SATA Drives 2x 3.5 SAS Drives 2x 3.5 SSD Drives 2x 3.5 SAS Drives
VMs
NA
NA
NA
UCS B250 M1 / M2
UCS B230 M1
UCS B200 M1 / M2
Presentation_ID
Half Width
4
7
Rack Server
UCS C460 M1 UCS C250 M1 (memory intensive)
UCS C210 M1 / M2
UCS C200 M2
Presentation_ID
CPU
4x Intel 7500 2x Intel 5540 2x Intel 5540 (5640) 2x Intel 5640
Size
4RU 2RU
2RU
1RU
Memory
64 DIMM 512 GB 48 DIMM 384 GB
12 DIMM 96 GB
12 DIMM 96GB
Disks
12 SAS/SATA Drives 8 SFF SAS/ SATA Drives 16 SFF SAS/ SATA Drives 4 x 3.5 SAS/ SATA Drives
Adaptor
VMs
10 PCIe 5 PCIe
5 PCIe
2 PCIe
NA NA
4
4
8
Cisco Confidential
1) Redundant Power
Presentation_ID
Cisco Confidential
Cisco UCS
2 to 4 MCS 7835/45
2 to 4 MCS 7816/25/28
MCS 7800
UC on UCS + VMware
Presentation_ID
Cisco Confidential
10
Cisco UCS
UC on MCS 7845
Detailed Comparison
UC on UCS B-series UC on UCS C-series
Cisco on OEM Server, no VMware All major UC apps supported Standalone applications only Short life Many SKUs per server Hardware/Software Incompatiblities Local disks only Investment for 4 CUCM nodes is $96K Investment for 8 CUCM nodes is $192K Appliance No Server/Storage/Virtualization expertise required. Cisco on Cisco Server, VMware-only Phased support of UC apps Application Co-residency supported Running on VMware can artificially extend life Just a few SKUs per server Less Frequent Incompatibilities due to VMware SAN and Local disks required Minimum investment ~$74-129K (HW + VMware + % of SAN) Minimum investment ~$94-149K (HW + VMware + % of SAN) Local disks with Optional SAN Minimum investment ~$78K (HW + VMware) Minimum investment ~$156K (HW + VMware)
Not an appliance Requires Server, SAN, VMware expertise Requires Server and some VMware expertise
Presentation_ID
Cisco Confidential
11
UC on UCS UC on UCS
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Cisco Confidential
12
UCS C200 M2 UCS C200 M1 Supported for select Collaboration applications Support is Planned, not Committed Support not Planned
Presentation_ID 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
13
Cisco UC Virtualization
B-Series Enterprise Solution
Unified Communications Manager Unity Connection / Unity Unified Presence Unified Contact Center (Enterprise & Express) Customer Voice Portal
LAN
PSTN
Disk Array
SAN
Cisco UC Virtualization
C-Series Solution Initial Virtualized MCS solution, UC 8.0(3)
New Cisco C210 server, VCD2 Local Disk or SAN allowed Multiple UC applications per server, 4:1 max
Any combination of UC Manager and Unity Connection OR Contact Center Express, 1:1 max
Presentation_ID
Cisco Confidential
15
UC Virtualization Pre-8.5
Where are we?!?!? Early Adopters Initial offering April
B-series offering Co-res with major UC apps
16
UC on UCS
Dec/Jan 2010
17
UC Virtualization
Outstanding Items Virtualize rest of UC Applications
MeetingPlace, etc
ESXi 4.1 support (soon after 8.5 release) 3rd party UC Apps
ARC is big one
QoS
Well defined designs missing
Presentation_ID 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
18
UC on UCS
Additional hypervisors
Hyper-V, RH Virtualization, Sun xVM
Presentation_ID
Cisco Confidential
19
VMware ESXi
VMkernel
UC on UCS Virtualization
Presentation_ID
Cisco Confidential
20
VMware Licensing
Deploying UC on UCS
VMware OVA/OVF Files
OVA
CCO
vSphere Client
UCS B200 M1
Presentation_ID
22
Cisco OVA Files Each Cisco UC Application has one or more defined OVAs
- Cisco
Deploying UC on UCS
OVA defines:
- vCPU, vRAM, vDisk, vNICs, OS Type - Network and Storage traffic profiles
23
Presentation_ID
Cisco Confidential
24
vCPU 2 1 2 1 1 2 4 7 1 2 4 2 2 4
vDisk (GB) 1 x 80 1 x 80 2 x 80 1 x 160 1 x 160 1 x 200 2 x 146 2 x 300 1 x 80 1 x 80 2 x 80 1 x 146 2 x 146 2 x 146
UC Release 8.5 (C200) 8.x (C210 & B200) 8.x (C210 & B200) 8.x 8.x 8.x 8.x 8.x 8.x 8.x 8.x 8.5 8.x 8.5
25
PUB1
Core 1 Core 2 Core 3
CUP
Core 4 Core 1 Core 2
SUB4
(SEC) Core 3 Core 4
SUB1
(PRI) Core 1 Core 2 Core 3
UCxn
(Active)
Core 4 Core 1 Core 2 Core 3
Core 4
Blade 4 CPU-2
CUCCX
(PRI)
Core 1 Core 2 Core 3
CUP
Core 4 Core 1 Core 2 Core 3 Core 4
SUB2
(SEC) Core 1 Core 2 Core 3
UCxn
(Backup)
Core 4 Core 1 Core 2 Core 3
Core 4
Blade 6 CPU-2
CUCCX
(SEC)
Core 1 Core 2 Core 3 Core 4 Core 1 Core 2
SUB3
(THD/PRI) Core 3 Core 4
DNS
Core 1 Core 2 Core 3
Directory
Core 4 Core 1 Core 2 Core 3
File/ Print
Core 4
Blade 8 CPU-2
Spare
Core 1 Core 2 Core 3 Core 4 Core 1 Core 2 Core 3 Core 4 Core 1 Core 2 Core 3
Spare
Core 4 Core 1 Core 2 Core 3 Core 4
Presentation_ID
Cisco Confidential
26
PUB1
Core 1 Core 2
UCxn
(Backup)
Core 3 Core 4
SUB1
(PRI) Core 1 Core 2 Core 3
Core 4
UCxn
(Active)
Core 1 Core 2
SUB2
(SEC) Core 3 Core 4 Core 1 Core 2 Core 3
Core 4
Presentation_ID
Cisco Confidential
27
UC Design Changes
SRND Impact
SRND application-layer guidelines are same as when on MCS
Redundancy group design, etc. Determine quantity/role of nodes CUCCE private network requirement
Presentation_ID
Cisco Confidential
28
Redundancy of UCS components (blade, chassis, FEX links, Interconnect switching) Redundancy of new network types (10GbE, SAN multi-pathing, etc.)
Presentation_ID
Cisco Confidential
29
http://www.cisco.com/en/US/prod/collateral/voicesw/ps6790/ps5748/ps378/ solution_overview_c22-597556.html 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
30
M2 Pre-FCS
10GbE
FC
Configuration (M1): -32GB RAM -2 x 5540 CPU -2 x 146GB DAS Drives -M71kR-Q CNA Adapter Configuration (M2): -48GB RAM -2 x E5640 CPU -2 x 146GB DAS Drives -UCS M8IKR VIC
Catalyst
PSTN/ PTT
LAN
Nexus
SAN
MDS
FC
Rest of Intranet
Presentation_ID
Cisco Confidential
31
M2 Pre-FCS
10/100/1GbE
Configuration: -10x146GB DAS Drives (w/ SAS Expander) -6x1GB NICs Ethernet 2 motherboard 4 on PCI card -1x1GB NIC for CIMC
Catalyst
PSTN/ PTT
LAN
Rest of Intranet
Presentation_ID
Cisco Confidential
32
M2 Pre-FCS
10/100/1GbE
Configuration: -2x146GB DAS Drives -6x1GB NICs Ethernet 2 motherboard 4 on PCI card -1x1GB NIC for CIMC -HBA Adapter 2x4GB for FC
FC
Catalyst
PSTN/ PTT
LAN
Nexus
SAN
MDS
FC
Rest of Intranet
Presentation_ID
Cisco Confidential
M2 Pre-FCS
10/100/1GbE
Configuration: -Dual Quad Core E5506 -4x1TB DAS Drives -24GB RAM -2x1GB NICs Ethernet -1x1GB NIC for CIMC
Catalyst
PSTN/ PTT
LAN
Rest of Intranet
Presentation_ID
Cisco Confidential
34
Presentation_ID
Cisco Confidential
35
Yes
Already have DC/ SAN? $$
No
C210Mx SAN
No Yes Start
> 10 servers
Yes
Building DC for UC?
No
C210Mx DAS
No Yes
> 8vCPU or > 1000 users
No
C200M2
Presentation_ID
Cisco Confidential
36
Start
Presentation_ID
Cisco Confidential
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Presentation_ID
Cisco Confidential
38
CM CM CM
Rgr QM CTI
=
CM CM CM CM* Spr* PG PG UCxn UCxn QM* Rgr QM CTI HDS
25 Rack Servers 40 ports of Catalyst Switching (10/100/1000 Ethernet) 50+ rack units of space
Presentation_ID 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
14 Blades on 2 Chassis With 2:1 Consolidation Ratio 1-2 Fabric Switches 14 rack units of space
39
CM CM CM
UCxn UCxn
CUP CUP
UCCX UCCX
CM
UCxn UCxn
CUP CUP
UCCX UCCX
CM CM
9 Rack Servers 13 ports of Catalyst Switching With 2:1 Consolidation Ratio (10/100/1000 Ethernet) With 2:1 Consolidation Ratio 18+ rack units of space
Presentation_ID
Cisco Confidential
40
Branch B
SRST
PSTN
Branch C
Headquarters IP WAN
SRST
Presentation_ID
Cisco Confidential
41
PSTN
Branch C
Headquarters IP WAN
SRST
UC on UCS = 1 C-Series
Server 1 CPU-1 ESXi UCxn CPU-2
PROs:
4:1 server consolidation 2 RUs
PUB
Core 1 Core 2
UCxn
Core 3
SUB
Core 1 Core 2
UCCX
Core 3 Core 4
CONs:
Single point of failure! Got to pass the Duh test
Core 4
Presentation_ID
Cisco Confidential
42
PSTN
Branch C
Headquarters IP WAN
SRST
CUCM, VoiceMail and Apps at central site Distributed call processing across two sites 3rd site is centralized back to HQ
43
Presentation_ID
Cisco Confidential
PSTN
Branch C
Headquarters IP WAN
SRST
CPU-2 SUB4
Core 4 Core 1 Core 2 Core 3 Core 4
SUB1
Core 4
SUB3
Core 1 Core 2 Core 3
Core 2 Core 3
Core 2 Core 3
Presentation_ID
Cisco Confidential
44
PSTN
Branch C
Headquarters
Server 1 CPU-1 PUB
Core 1
IP WAN
SRST
SUB3
Core 1 Core 2 Core 3 Core 4
Core 2 Core 3
CPU-1
Core 2 Core 3
Core 4
Core 1
Core 2 Core 3
Cisco Confidential
45
PSTN
Branch C
Headquarters
Server 1 CPU-1 PUB
Core 1
IP WAN
SRST
CPU-1 UCCX
Core 4
SUB3
Core 1
SUB4
Core 1 Core 2 Core 3
Core 2 Core 3
Core 2 Core 3
CPU-1 CUP
Core 4 Core 1
CPU-2
Core 2 Core 3
Core 4
Core 1
Core 2 Core 3
Core 2 Core 3
Core 4
Cisco Confidential
46
Design Support
PDI-HD
Team fully trained on UC on UCS Has been part of Go-To-Market strategy Available for Presales support & Design inquires http://www.cisco.com/web/partners/tools/pdihd.html
Presentation_ID
Cisco Confidential
47
UC to Market Go on UCS
Presentation_ID
Cisco Confidential
48
CAPEX Reduced Server Count (50-75%) Storage Consolidation (50+%) Reduced Network Ports (50+%) Reduced Cabling (50+%)
Presentation_ID 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
OPEX Reduced Rack & Floor Space (36%) Reduced Power/Cooling (20+%) Fewer Servers to Manage (50-75% less) Reduced Maintenance/Support Costs (~20%)
49
l Optiona
CAPEX/OPEX Similar Consolidation and Operational Efficiency/Scale benefits as with UC on UCS Bseries
Presentation_ID 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Other Benefits Lower initial investment Simple entry/migration to virtualized UC Data Center expertise not required unless using SAN option
50
TCO/ROI Example
MCS 7845-I3 UC on UCS B200M1 UC on UCS C210 M1
11 MCS Servers Space: 22 RU Power: 7.43 KW Cooling: 5.67 BTU/hour Network Ports/Cables: 33 Power Cables: 22 Estimated CAPEX: $308K Estimated OPEX: $560K/year
4 B200 Servers + VMware and SAN Space: 8-14 RU Power: 2.16 KW Cooling: 1.65 BTU/hour Network Ports/Cables: 8 Power Cables: 12 Estimated CAPEX: ~$200K-$369K Estimated OPEX: ~$466K/year
4 C210 Servers + VMware Space: 8 RU Power: ~2.7 kW Cooling: ~2 BTU/hour Network Ports/Cables: 12 Power Cables: 8 Estimated CAPEX: ~$150K Estimated OPEX: ~$200K/year
Presentation_ID
Cisco Confidential
51
Ordering
UCS-B200M2-VCS1
UCS-B200M1-VCS1 SKU:
Half-width blade Q-Logic CNA
Two 2.66GHz Xeon E5640 CPU, 48GB DRAM, two 146GB SAS local drives and one UCS M81KR Virtual Interface Card/PCIe/2-port 10Gb
Customer requirements:
UCS Blade Server Chassis UCS Fabric Interconnect Switch and Expansion Module UCS Fabric Extender Fiber Channel (FC) Storage Area Network (SAN)
Presentation_ID
Supports all UC applications that can run on UCS Ordering Guide URL at end of deck, Resources
2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
52
Ordering
VMW-UC-STD-K9-1A
VMW-UC-STD-K9-1A
VMware ESXi
VMkernel
ESXi 4.0 Standard License (no VMotion) per B-Series Blade or C-Series Chassis Based on number of processors on physical host, per socket licensing
CON-ISV1-UCSTD1A
1-year support agreement is required Orders are validated via New Product Hold (NPH) process NPH for max of 90 days until support is validated or added to order
Presentation_ID
Customer may use pre-owned licenses for VMware vSphere Ordering Guide URL at end of deck, Resources
2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
53
Ordering
B-Series Process
Netformx is a requirement
Part of UCS ATP already
Use UCS Advisor for B-Series chassis and fabric Use UC Advisor or DCT to add UC Blade + VMware SKUs Also, add other UC components, including:
UC Application SKUs UCSS Phones Gateways, etc
Presentation_ID
Cisco Confidential
54
VMware Standard
Presentation_ID 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
55
Sales Strategy
C-Series Strategy Solution for majority of customers Strong selling points
Very competitive price point Single vendor story for customer Only Cisco servers for Virtualization
Migration story
Sample migration off MCS
Main UC Manager on C-Series Backup on MCS Primary Unity Connection on C-Series Redundant on MCS
Presentation_ID
Cisco Confidential
56
Ordering
UCS-C210M2-VCD2
Platform specifications:
C210 M2
Two 2.66GHz Xeon E5640 CPU, 48GB DRAM and ten 146GB SAS local drives
Data Center SKU BOM build out posted with VoE material See UC on UCS page for DC reference configuration: www.cisco.com/go/swonly
Presentation_ID
Cisco Confidential
57
Ordering
UCS-C200M2-VCD2
Platform specifications:
C200 M2
Two 2.13GHz Xeon E5506 CPU, 24GB DRAM and four 1TB SAS local drives
Data Center SKU BOM build out posted with VoE material See UC on UCS page for DC reference configuration: www.cisco.com/go/swonly
Presentation_ID
Cisco Confidential
58
Sales Strategy
Upgrade Current Base Look at current customer base Create target account list
Larger install base of handsets Larger server count Upgrading in next 6-9 months 3rd party applications in house
Presentation_ID
Cisco Confidential
59
Customer references
Details of Cisco UC on UCS Beta customers coming soon
Competitive material
Selling UCS products into an account UC competitors Virtualization direction
Presentation_ID
Cisco Confidential
60
Presentation_ID
Cisco Confidential
61
Partner Readiness
Who Can Sell Solution? B-Series OR C-Series SAN Solution
Recommend VMware VSP, VTSP & VCP Advanced UC and UCS ATP Otherwise, work with Cisco PSS for AS services
AS SKUs exist to sell UCS platform (not UC specific)
or
Work with another partner who is
Work with you local Cisco CAM for engagement Currently 10 DC only partners in US Theater
62
Partner Readiness
Virtualization Practice
When should we invest into a Virtualization Practice? Build relationship with VMware sooner than later
Relationship and knowledge of VMware VTSP & VCP expertise for deep level discussions with customers
Presentation_ID
Cisco Confidential
63
Partner Readiness
Resources
VMWare Certifications
VMware Sales Professional (VSP) Account Manager ~ 4-6 hrs VMware Technical Sales (VTSP) Pre-Sales SE ~ 7 hrs VMware Certified Professional (VCP) Post-Sales SE ~ 4-5 days + test prep http://www.vmware.com/services/
UC on UCS Bootcamps
Both B-series and C-series Monitor My Cisco Community UC training calendar https://www.myciscocommunity.com/community/partner/collaboration/calendar
Presentation_ID
Cisco Confidential
64
Partner Readiness
Resources (cont.)
DocWiki
http://www.cisco.com/go/uc-virtualized
Solution Page
http://www.cisco.com/en/US/netsol/ns1067/index.html
On CCO
http://www.cisco.com/go/uconucs
UC Design
http://www.cisco.com/go/ucdesign
Ordering Guide
http://www.cisco.com/web/partners/downloads/partner/WWChannels/technology/ipc/downloads/ uc_sol_og_ucl_final.pdf
65
UC Virtualization
Final Thoughts UC 8.5 gets us closer!!
Less complex More mainstream going forward
You must gain VMware knowledge!!! And, you MUST work with DC counterparts!!!
Presentation_ID
Cisco Confidential
66
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Cisco Confidential
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Cisco Confidential
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