BREWHOUSE COFFEE CAFE

Executive Summary Brewhouse Coffee Caf bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. Brewhouse Coffee Caf will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.Focusing in selling cold and hot beverages and food. Open every day and half day in Saturday. This caf provides its customers the ability to drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. They also offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition. Brewhouse Coffee Caf will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more.

This caf are very special because we are new coffee house that had Malaysian influences in China.We bring in food culture in Malaysia and is absorbed by the food culture in china.This is to attract their interest to learn more about the diversity of food in Malaysia.So , we provide a popular food in Malaysia such as Kuih lapis, cucur badak, karipap,, maruku, kuih bakul, kuih bulan, durian pudding and so on. We also provide news beveranges like ABC, teh tarik, cendul, lai chi kang and so on.

Objectives Become selected as the "Best New Coffee Bar in the area" by the local restaurant guide. Develop a high-quality menu of different coffee blends.

Provide an excellent service experience, anticipating the needs of the customers and delivering the best service.

Mission

Brewhouse Coffee Caf will provide accessible and affordable high quality food, coffee-based products, and entertainment to the customer.We also create an environment
that is environmentally friendly for customer to attact them to come here.

The establishment will provide a "complete, high-quality" evening experience for those searching for something that is rapidly becoming popular among Chinese people. Not only will patrons be able to dine on "comfort" food based upon time honored recipes from the world over, they will do so in a facility containing ample patio space for a favorite pastime of Chinese residents: alfresco dining. Patrons will also have the option of enjoying coffee, desserts, and live entertainment in the Brewhouse Coffee Caf . The cafe's aim is simple. It will provide a completely sophisticated, sensual, yet casual dining and/or coffeehouse experience for the many Atlantans and visitors who frequent the city's casual dining spots and entertainment venues. It will be an affordable venture for patrons, one that will encourage them to return on many occasions. The menu will feature hearty fare of the type that is frequently out of the reach of the typical young professional...out of reach because time frequently prevents her/him from cooking hearty meals like those featured on our menu.

1.3 Keys to Success

Keys to Success Beanisimo Coffee has identified three keys that will be instrumental to its success. The first is the need to develop the finest coffee available. The second requirement to develop a top notch customer service organization that exceeds customer expectations. The last element is to employ strict financial controls. The development and implementation of finance and accounting controls will help ensure fiscal success. Read more: http://www.bplans.com/coffee_roaster_business_plan/executive_summary_fc.php#ixzz1tD1m5 Nds

The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus. The owners have secured this location through a three-year lease with an option for extending. The have also provided $140,000 of the required $170,000 start-up funds. The remaining capital will be obtained through Bank of America commercial loans. The company is expected to grow sales revenue from $584,000 in FY2001 to $706,000 in year three. As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from $100,000 to $125,000 during the same period.

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Keys to Success

To succeed in this business we must:

Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition. Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business. Sell the products that are of the highest quality, as well as keeping the customers happy with all of our product categories from food to store merchandising. Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors. Encourage the two most important values in fast food business: brand and image, as these two ingredients are a couple of main drivers in marketing communications. Get access to high-traffic shopping malls near the target market. Promote good values of company culture and business philosophy.

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