Business Studies Project - Marketing of Maggi
Acknowledgement
I would like to express my heartfelt gratitude to my Business Studies teacher, my school, and my
parents for their guidance and support in completing this project on the Marketing of Maggi. This
project has given me valuable insights into the marketing strategies adopted by FMCG companies.
Certificate
This is to certify that this project report entitled “Marketing of Maggi” is the original work of the
student and has been completed under my guidance and supervision.
Introduction
Marketing refers to the process of identifying, anticipating and satisfying consumer needs profitably.
It is one of the most important aspects of a business. This project aims to study the marketing mix
of Maggi noodles, one of India’s most loved FMCG products.
Details of the Product
Product Name: Maggi Noodles
Type: Convenience Food (Instant Noodles)
Brand: Nestlé Maggi
Tagline: “2-Minute Noodles”
Features: Quick to cook, easy to prepare, available in multiple flavors, affordable pricing, attractive
packaging.
Marketing Mix (4Ps of Maggi)
1. Product
Maggi noodles are an instant food product that has become a household name in India. It comes in
different flavors such as Masala, Chicken, Atta noodles, Oats noodles, and more. It is packaged in
bright yellow packaging, making it easily recognizable. Nestlé has also introduced smaller and
family packs to cater to different income groups.
2. Price
Maggi adopts a competitive pricing strategy. It is priced affordably to target middle-class families
and students. Value packs and smaller sachets (Rs. 10 packs) are available for lower-income
groups. During relaunch after the ban, special discounts were offered to regain trust.
3. Place
Maggi has a wide distribution network across India. It is available in urban and rural areas through
grocery stores, supermarkets, online platforms, and retail outlets. Its extensive supply chain
ensures availability in even the remotest villages.
4. Promotion
Maggi has always been promoted as a quick, tasty, and convenient snack. The famous tagline
“2-Minute Noodles” made it a household favorite. Advertising campaigns target children and
mothers, emphasizing taste and nutrition. Promotions include free gifts, contests, celebrity
endorsements (Amitabh Bachchan, Madhuri Dixit), and heavy digital presence.
Market Survey (Sample)
A small survey conducted among 20 students revealed the following:
- 80% prefer Masala flavor
- 65% eat Maggi more than twice a week
- 90% find pricing affordable
- 75% buy Maggi from local grocery shops
Findings & Analysis
Maggi’s success lies in its strong brand recall, affordability, and availability. Its marketing strategies
focus on emotional connection with customers, highlighting convenience and taste. Despite
controversies, Maggi has managed to rebuild consumer trust and retain its position as India’s
leading instant noodles brand.
Conclusion
The study of Maggi’s marketing strategies shows how effective marketing mix decisions help in
creating a strong brand image. Maggi’s focus on product variety, affordable pricing, wide
distribution, and powerful promotions has made it the most popular instant noodle brand in India.
Bibliography
1. NCERT Business Studies Class XII Textbook
2. Official Maggi India website
3. Various online articles and marketing case studies
