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  • Marketing Strategy For Maggi Noodles

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    Vikalp Mandawaria
    43 views14 pages
    This document discusses Maggi noodles and its marketing strategy in India. It first provides background on Maggi's launch in India in 1982 and how it gained a 90% market share over 30 years. It then discusses Maggi's controversy and proposes a zero-budget marketing strategy focused on nostalgia-based marketing, building networks through blogging, editorials, newsletters and social media to reach kids and promote Maggi as a healthy, tasty instant noodle option.

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    Marketing Strategy for Maggi Noodles

    Original Title

    Marketing Strategy for Maggi Noodles

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    This document discusses Maggi noodles and its marketing strategy in India. It first provides background on Maggi's launch in India in 1982 and how it gained a 90% market share over 30 years. It then discusses Maggi's controversy and proposes a zero-budget marketing strategy focused on nostalgia-based marketing, building networks through blogging, editorials, newsletters and social media to reach kids and promote Maggi as a healthy, tasty instant noodle option.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    43 views14 pages

    Marketing Strategy For Maggi Noodles

    Uploaded by

    Vikalp Mandawaria
    This document discusses Maggi noodles and its marketing strategy in India. It first provides background on Maggi's launch in India in 1982 and how it gained a 90% market share over 30 years. It then discusses Maggi's controversy and proposes a zero-budget marketing strategy focused on nostalgia-based marketing, building networks through blogging, editorials, newsletters and social media to reach kids and promote Maggi as a healthy, tasty instant noodle option.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    RAJPUTS

    MARKETING
    STRATEGY
    FOR MAGGI
    NOODLES

    JOURNEY SO FAR

    BRAND
    JORUNEY
    SURVEY
    CONCLUSION
    EXPERIENCE

    INTRODUCTION
    -Maggi Brand of Instant Noodles is made by Nestle India
    Pvt. Ltd.
    -Nestle launched it for the first time in India in 1982.
    -They portrayed its Noodles as a between meals and
    ready-to-eat snack .
    -Launched in 5 flavours initially Masala, Chicken,
    Capsicum, Sweet & Sour and Lasagna.
    -It took Maggi 30 years to establish 90% market in this
    segment.

    MAGGI
    CONTROVERSY

    Marketing Strategy

    ZERO BUDGET MARKETING


    NOSTALGIA BASED
    MARKETING

    VALUE PROPOSITION STATEMENT

    PART 1:
    For : Kids and Adults
    Who want : Simplicity
    Our service is : Commitment to you
    Key benefits : Instant Noodles

    PART 2:

    Unlike : Top Ramen and Sunfeast


    Our Service is : Healthy
    And Supported by : Taste
    And protected by : Countrywide
    Exposure

    ZERO BUDGET MARKETING


    A GOOD NETWORK
    SAMPLES OF OUR PRODUCT
    CUSTOMER TESTIMONALS

    FOUNDATION OF PLAN : Building The Wav


    Networkin
    g and
    Events

    BLOGGING

    Editorial
    and Free
    Print
    content

    NEWSLATTER

    WEB

    Social
    media

    GETTING SOCIAL

    COUNTING THE FREE PASS

    REACHING OUT TO COOL


    KIDS

    ENJOY MAGGI

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