Taste

Bhi

Health
Bhi
PRESENTED TO –

MR. ISHWAR KUMAR

 Introduction

•“Maggi noodles” is a brand of instant noodles manufactured by

Nestlé.

•The brand is popular in Australia, India, South Africa, Brazil,

Nepal, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka,
Bangladesh, Pakistan, and the Philippines.

•Maggi noodles are part of the Maggi family, a Nestlé brand of

instant soups, sauce, stocks, and noodles.
 Introduction

• Maggi instant noodles had been NIL's main product category

in the culinary segment since the launch of Maggi 2 Minute
Noodles (Maggi noodles) in 1982.

• Over the years, Maggi noodles became a popular snack food

product in India.
 About

• Originated in Switzerland in 1863 by Julius Maggi, who

created a recipe of flavours to bring added taste to meals.

• MAGGI 2-MINUTE Noodles is one of the largest & most

loved snack food brands that defines the Instant Noodles
category in India.

• Today professional kitchens have come to know and trust

the Maggi brand for its high quality, convenience and
nutrition.
 About

• Well known tagline

“Taste Bhi Health Bhi”

• It is now available in 5 delicious flavors:

Masala
Chicken
Tricky Tomato
Thrillin Curry
Romantic Capsica.
 Range

MAGGI Pazzta Tomato

MAGGI Pazzta Cheese

MAGGI Vegetable Multigrainz

Noodles
MAGGI 2-Minute Noodles
MAGGI Vegetable Atta Noodles
MAGGI Cuppa Mania
 Range

MAGGI Healthy Soups

Sanjeevani MAGGI Healthy Cup

MAGGI Pichkoo
MAGGI Sauces
Range

MAGGI Magic Cubes

MAGGI Bhuna Masala
MAGGI Coconut Milk Powder
MAGGI Pizza Mazza
MAGGI Masala-ae-Magic
 I P Rights
Intellectual property rights

All intellectual property rights of Maggi are the property

of the Nestlé Group.

The trademarks, logos, characters and service marks

(collectively "Trademarks"), patents, copyrights belong
to Société des Produits Nestlé S.A. part of the Nestlé
Group.
 
Trademarks Owner - Vevey, Switzerland
 I P Rights
Trade Name : Nestle India Ltd.

Trade Mark :

Logo of Maggi is registered® Trademark of Société des Produits

Nestlé S.A.

Taste bhi health bhi is the unregistered trade mark, use for the
promotion of Maggi.
 I P Rights

Trade Dress :

The shape, size and

graphic design of
packaging including its
internal and external
configuration constitute
a Trade Dress. The
typical yellow and red
colors defines the trade
dress of Maggi.
 I P Rights

Industrial Design :

The features such as shape,

configuration, pattern and
composition applied to the
noodles to give three
dimensional form or the
typical Maggi curls is
protected under industrial
design.
 I P Rights
Trade Secret:

The trade secret of maggi masala noodles plays a vital

role in its present brand positioning, thus making it
most desirable among the other noodle brands.
The composition of the
ingredients of maggi
masala and the process of
making raw Maggi noodle
are trade secrets.
 I P Rights
Copyright:

The copyright of maggi includes the motion pictures in

terms of advertisements, wallpapers, screensavers,.

The website design of maggi is copyright including the

text and images.

No reproduction of any part of the website is allowed or

distributed for commercial gain nor it can be modified or
incorporated in any other work, publication or website.
 Presented by

Ankita Chaudhary

Nikki Kumari