Product Mix

Maggi

Width Sauces Soups Noodles Cooking Aids Pazzata

Vegetable 2 Minutes Maggi Cuppa Mania

Depth Atta Noodles

Masala Masala
Masala
Chicken Chilli
Length Chow

Tomato
Product Range
 BCG Matrix of Maggi
• In 1983 when Maggi entered the Indian market, it was an existing product in a new market and there was no
competitor to deal with.
• During that time the market growth was high and It remained static for the next 25 years, and the brand
enjoyed a Star position for a long time.
• In 1997 Top-Ramen (another instant noodle brand) hit the market. It brought down Maggi’s market share,
making it a Question mark.
• Around 2000 the brand again regained its Star position and became the leader in instant noodles space.
• In 2015 Maggi witnessed the biggest controversy so the market growth dropped rapidly making the brand to
experience Dog position for the first time in history
• Then it came with a campaign called We miss you too and made a comeback and Currently, Maggi enjoys
the Cash cow
 STPD of Maggi

Segmentation Targeting Positioning Differentiation

Age Kids 2- Minutes Taste

Noodles

Eating Habits Youth Taste Bhi Health Flavors

Bhi

Lifestyle Office Goers Easy to cook Packaging

Good to Eat
 Competitor Analysis of Maggi
Nestle( Maggi) ITC ( Yippee)

Vision Vision
Sustain position as one of India's
Being the best in everything we touch & handle. most valuable corporations through
Respected, trustworthy food, Nutrition, health and world class performance, creating
Wellness company growing value for the Indian
economy and the Company's
stakeholders
Mission Mission
Nestle’s mission is to provide the best food to To enhance the wealth generating
capability of the enterprise in a
people throughout the world. globalizing environment, delivering
superior and sustainable products
Objective Objective
To manufacture and market the To improve brand sentiment when the
Company’s entire category was facing onslaught
products in such a way as to create
value that can be sustained over the
long term for shareholders, employees,
consumers.