About Air India and Jet Airways

Air India Jet Airways

Vision Mission Vision

To become India’s most efficient and preferred To be amongst the most innovative and
LCC on regional and international routes admired brands, renowned for service
excellence.

Mission Mission
Provide safe, secure, affordable and sustainable air Jet Airways will be renowned for
travel with access to various parts of India and the reaching out to all our guests with a
world. Vision Objective heart-warming spirit that is our unique
Indian hospitality.

Objective Objective
Achieve profitability, productivity and To innovate and deliver service
service level targets excellence, setting standards for
competition to emulate.
 SWOT Analysis of Air India and Jet Airways
Air India Jet Airways
Strengths Strengths
• Service • Vertically Integrated
• Marketing Operations
• Fleet and destinations • Strong network portfolio
• Focus on IT and E-
Commerce Innovation
Threats Threats
• Pandemic • Regulations increase
• Increasing Cost compliance costs
• Lower Market Share • Intense competition in
the aviation industry
Weaknesses
• Issues with Employees Weaknesses
• Financial Losses • Limited market share
• Lack of clarification • Customer Dissatisfaction
about the strategic path • Dependency

Opportunities Opportunities
• Tourism
• Tourism
• Positive growth in Indian
• Domestic Market
airline industry
PESTEL Analysis of Air India and Jet Airways
Jet Airways
Jet airways Airline is bound to
follow the political factors. There
Political are certain agreements for
Political E specific routes.

P Economic factors will

affect the profit
Economical Economical margin, demand
forecast and the
S capital availability.

Social Social

L
Technological Technological
T
Environmental E Environmental

Legal Legal
 STP of Air India and Jet Airways
Air India Jet Airways

Segmentation Segmentation
Air India uses a mix of demographics,
psychographics, and geographic
segmentation strategy like in
T Jet airways segments markets
based on factors like salary,
distance travelled and Air travellers
psychographics segmentation it says that preferring comfort over economy.
even VIP’s travel by Air India

Targeting
Targeting
Air India targets different income
groups with its different air carriers Jet airways targets
like the budget carrier of air inda Corporate, Upper Middle
targets lower and middle income Class.
group and full service carrier
targets executives or higer income
groups. S P Positioning
Positioning
Jet Airways is a premium airline based
There is a statement given by air india
out of India serving domestic and
for positioning that the travelers who
international sectors.
have to travel long distances in short
span of time so air inda is the airline
that gives you best experience
International Business Strategy - Volkswagen

Double Marketing
Double marketing mainly means running multiple campaigns at different places carrying different messages
simultaneously
Volkswagen has employed several strategies to remain competitive in the market with segmentation of products to
meet different needs and lifestyle of the consumers and ensuring no compromise in the quality of the finishes, safety
features and technology to remain ahead of the competitors.
Volkswagen is known for its remarkable quality of service before and after the sale, which are one of their main sources
of the firm's competitive advantage. The company looks to retain the highest satisfaction level of the customers by
equipping precise feedback and resolution to the customer necessities all over the world.
And more than half of all its sites are on European soil. The company's delivery figures also demonstrate how important
the Volkswagen Group is for Europe and European trade. 10.8 million vehicles were sold worldwide in 2018 and
Europe accounted for 4.741 million of them.