STPD of Maggi

Positioning
Segmentation

• Age( 10-50) • 2 minute mein Khushiyan ( Happiness)

• Eating Habits • Taste Bhi Health Bhi (Health)

• Lifestyle(Urban) • Easy to cook, Good to eat.(Convenience)

Targeting Differentiation

• Kids( 8-16) • Taste

• Youth( 18- 28) • Flavor

• Office Goers ( 24-50) • Packaging

 Competitor Analysis of Maggi
Nestle( Maggi) Unilever( Knorr) ITC ( Yippee)

Vision Vision Vision

Being the best in everything we touch & handle.
Respected, trustworthy food, Nutrition, health and
Wellness company
Mission
Nestle’s mission is to provide the best food to
people throughout the world.
To make sustainable living commonplace. We
believe this is the best long-term way for our
business to grow.”
Mission
To inspire everyone to eat better for themselves
and the planet..
Sustain position as one of India's
most valuable corporations through
world class performance, creating
growing value for the Indian
economy and the Company's
stakeholders
Mission
To enhance the wealth generating
capability of the enterprise in a
globalizing environment, delivering
superior and sustainable products

Objective Objective Objective

To manufacture and market the To halve the environmental footprint of the To improve brand sentiment when
Company’s group's products the entire category was facing
products in such a way as to create
onslaught
value that can be sustained over the
long term for shareholders, employees,