Our Strategy

OUR STRATEGY:
Sustainability
in Motion since 1983
Every step we take builds sustainable, shared value for our people,
our communities, and our planet

We make nutritious products widely accessible to
people with different backgrounds and capabilities
because we believe that healthy living is a human
right. Now, we are on a parallel path to protect the
environment by reducing our emissions, launching
conservation efforts, and inspiring future
generations to follow suit as green action has
become essential to our collective wellbeing.
Through our many plans, we promote sustainable
alternatives; and to contribute to the bigger
picture, we align our work with Egypt’s vision
2030 for sustainable development; support the
realization of the UN’s sustainable development
goals; and remain an active member of the United
Nations Global Compact.

OUR PILLARS

PEOPLE PLANET PURPOSE

We work to enrich the lives
of our consumers through
carefully crafted products,
and we support our people
and community members by
investing in the right social
and developmental programs.
• Our support of
human rights and
employee rights
remains unwavering
• We create job
opportunities, help
people grow, and cater
to underserved areas
around the nation
• Programs supporting
women on and outside
our workforce continue
to grow
Introducing green solutions
may start with reducing our
emissions, but it will continue
with a pursuit for practices
that aim to enrich our planet,
not deplete it.
• Every resource and raw
material we use is fully
utilized and reused
when possible
• We improve control over
our emissions with every
passing year, and actively
work to reduce them
• Some of our packaging is
biodegradable and the
rest is entered into
recycling initiatives
We are leaders and pioneers in
our industry, and we seek
innovation and growth to remain
relevant and better serve our
consumers. From introducing
novel products to building
long-lasting programs, we aim to
not only transform the way we do
business, but also improve the
lives of everyone involved.
• We share our knowledge as
industry experts with peers
and partners
• Our dairy supply program
builds a value chain that
benefits farms, people, and
even herds
• Our Innovation Center
approaches problem-solving
and product development
with skill

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Commitments
to Global
Standards
and Practices
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