2.

8 MARKETING PLAN
Physical Evidence
Physical Evidence Description
Office premises and interior decoration
Internet presence and website
Packaging
Signage
Employee uniforms
Business cards

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Mail boxes, etc.
 3. SALES ESTIMATION

Product Distribution Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec TOTAL
1. Direct

Retail

.....

Total

2. Direct

Retail

.....

Total

3. Direct

Retail

.....

Total

4. Direct

Retail

.....

Total

Total sales volume

Total sales in the market

Market share

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 4.1 ORGANIZATION STRUCTURE
Tasks and responsibilities Position Staff
1.
2.
3.
4.
5.

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6.
7.