MAGGI SOUPY NOODLES

The Maggi brand was originated In Switzerland in 1884 by Julius who had a vision to make a
good food for busy working families who don’t have a time to prepare healthy meals. But in
India the journey started at 1982 with having 90% of market share in the country. By starting
with one product they increased depth by introducing Masala noodles, cooking aids, sauces
and many more. By having a high market share with getting a brand loyalty which we speak
as our strength and having the opportunities like still to penetrate a lot in the ongoing
developing country.

In Indian market with so many rural towns and areas the main target to increase
the shares in that areas mainly which they have no time to cook the healthy meals in very fast
time.

Mission:

 Our mission is to stand by trust and faith that our consumer put into our products.

Vision :

 To be the pioneer and most innovative FMCG Company in India, providing high
quality and finger licking products to the society.


Segmentation

 Life style
 Age

Targeting:

 Kids.
 Working people with no much time to cook.

Positioning:

 Fast to cook.
 Two-minute soupy noodles.

The promotions are done through advertisement by using media like television
channels, newspapers. The pricing strategy can be done by using cost based one
because of the ingredients of the both soup and noodle. Though having a chance still
to segment in fast growing life in rural areas we can increase our Maggi shares by
increasing the depth in the product line of the company.