Maggi

1.NUR AIN NADIA BINTI CHE AZIZ

(04DPR21F1034)
2.NUR HAYATI BINTI CHE MARZUKI
(04DPR21F1006)
3.FATINIE NASUHA BINTI MOHD NOOR
(04DPR21F1008)
4.NORSYAZLIANA BINTI ABDULLAH
(04DPR21F1036)
 Background Company Maggi
HISTORY:-The MAGGI brand originated in Switzerland. It was
founded in 1884, when Swiss entrepreneur Julius Maggi had a
vision: to make good-tasting and nutritious food accessible to
busy, working families. He invented a powdered pea and bean
soup, to provide nutritious, easy to prepare food for busy
women who worked in factories and didn't have time to
prepare healthy meals. This first MAGGI product was followed
two years later with the invention of ready-to-use soups and
liquid seasoning. Nestlé acquired the MAGGI brand in 1947 and
today, more than 120 years later, we strive to build on Julius
Maggi's ambition of making delicious, quality and nutritious
food accessible to all.Today the tradition continues around the
world. Whether it’s MAGGI bouillons, soups, or seasonings,
consumers have come to know and trust the MAGGI brand for
its high quality, convenience and nutrition.
Maggi is a product owned by Nestle India, one of the leading fast food companies
in the country. Maggi’s range of products are instant noodles, stock, ketchup, and
instant soup. Maggi's main product is Mi 2 minit, Maggi Masala-Ae-Magic, Sos
Maggi, Maggi Rice Mania dan Maggi Magic Cubes. It is a product of Nestle India,
a subsidiary of Nestle in Switzerland. Maggi’s different products are
manufactured in seven very high-tech Nestle India factories located in Tamil
Nadu, Punjab, Karnataka, Goa, Uttarakhand and Himachal Pradesh. Mi Masala 2
Minit Maggi fortified with iron that will now provide customers with 15 percent of
their daily iron needs. MAGGI NOODLES is a segment of about 70 percent of
urban households in India and with more than 2.5% of Bio meals consumed by
people annually, it can be an ideal carrier of iron fortifications and thus contribute
to filling the gap of iron deficiency. With this objective, Maggi adds the goodness
of Iron in every packet.
Advertising on the internet
Maggi always interact with their customers through mass
media communications. They use television like youtube,
Weds-ads and printing media, and more. to promote their
product.
Youtube
 Sales Promotion on the internet

To maintain
To meet the
sales of
challenge of
seasonal
competition
products
To attract
new
To introduce customers
new products and retain
the existing
Objective ones
 Exchange
scheme
Scratch
Price-off
and win
Offer
offer

Money
back offer Tools Coupons
Social Media marketing
Maggi is one famous brand of Nestle and has a major focus on developing and executing
digital and social media strategies. The brand adopts a sharp engagement strategy across
its social media presence, holding upon the strengths of each platform to deliver its brand
message and manage consumer engagement. The brand is engaging actively in social
media platforms and is building a powerful digital presence to strengthen the brand
MAGGI. Along with TV, the company is engaging with consumers via Youtube, Facebook
and Instagram. Digital and Social Media are a central focus of their brand-building process.
 Personal selling on the internet
Personal selling is a face-to-face activity; customers therefo
obtain a relatively high degree of personal attention

The sales message can be customised to meet the needs of the customer

The two-way nature of the sales process allows the sales team to
respond directly and promptly to customer question and concerns

Personal selling is a good way of getting across large amounts of

technical or other complex product.

face-to-face sales meeting gives the sales force chance to demonstrate the
product
 Conclusion
Maggi’s consistent quality, skill to identify the needs of society,
and continued innovations have allowed it to grab 90%of market
share today, in instant food products LOB. Maggi has continuously
been broadening its product line, which leaves the so-called “ONE
PRODUCT CONCENTRATED BRAND” behind. Maggi primarily sells
instant noodles, sauces, soups, bouillons, and other culinary aids.
Distinct markets have different preferences for different
products.Is this a blog that you enjoyed reading? Do you want to
know more about it? Our Free Masterclass on Digital Marketing
Fundamentals is a wonderful place to start if you’re new to digital
marketing.