Repucom to establish local office and operations in Brazil

New York, 16 May 2012 - Repucom (www.repucom.net), an RSMG Insights company, today announced its expansion into the Brazilian market opening a wholly-owned office in Sao Paolo. Operating as Repucom Brazil, the office will launch a comprehensive sports research service by early June. Through our local operation, Brazilian companies will be able to access the same world-class products and services that we currently deliver to leading brands, rights holders, agencies and broadcasters across 18 offices internationally, Paul Smith, CEO of Repucom, said. We feel that the combination of our research products, globally-accepted media methodologies, automated image recognition software and sophisticated online reporting tools will provide the Brazilian sports market with the veracity of commercial data and insights that this fast-growing sector requires. Brazil accounts for about half of the entire Latin American sports research market volume and, with the region set to play a central role in global sports business over the coming years by hosting the 2014 FIFA World Cup and 2016 Olympic Games, Repucom is ideally positioned to increase its activity in this key global market. We see major potential in the Brazilian market and, as such, its important that we match that potential with commitment in terms of the coverage we provide and the services we offer not only to our global clients who are active there but also to our local Brazilian clients, Smith added. Ultimately, the aim is to step up our operations in the region by adopting a more handson approach. Repucom and its affiliates have already been servicing the Brazilian market from its international offices as well as providing data and insights about the Brazilian market to its global clients. Because of this existing business, combined with the sheer size, characteristics and level of maturity of the Brazilian market, we decided to establish a wholly-owned subsidiary in Brazil. This was a decision that was fully supported by our joint venture partner in the Latin American region, IBOPE Media, Smith added. Repucom Brazil will allow governments, rights holders, brands, broadcasters and agencies to bring greater transparency to the value and benefits being delivered through investment in sports.

About REPUCOM:
REPUCOM Providing leadership in sports marketing analysis and research As a world leader in full-service brand analysis and research, REPUCOM supplies reliable and repeatable sports sponsorship evaluation with global reach and local knowledge. Using our extensive and constantly updated bank of domestic and international exposure data, we provide crucial insight into the effectiveness of branded content, revealing the most efficient marketing practices for sponsorship. REPUCOMs exclusive offering of evidence-based brand analysis can be utilized to gauge brand activity at events or measure performance of rival brands across the spectrum of sponsorship inventory. Since 2004, the company has established itself worldwide as the data provider of choice for the top brands, agencies, rights holders and broadcasters across the sports industry. As a member of the RSMG Insights group, REPUCOM forms part of a global network comprising 1,400 employees in 14 countries. Utilizing the leading technology and facilities for media evaluation, market research and commercial auditing, RSMG Insights has created the industrys first global, full-service portfolio for sponsorship research and consultancy. Please visit www.repucom.net for more information.

About RSMG Insights:

RSMG Insights A global leader in sports research As a strategic holding, RSMG Insights manages a portfolio of companies, which have for more than 25 years been among the leading service providers in the sports research industry. RSMG Insights was formed in November 2010 with the aim of providing the global platform in sponsorship monitoring, analysis and valuation to the sports business market. The Groups companies, which include REPUCOM, SPORT+MARKT, IFM Sports and IFM Sports Marketing Surveys, operate under their own brands drawing upon an unrivalled global network. With more than 1,400 employees in 14 countries around the world and the leading technology and facilities for media evaluation, market research and commercial auditing, RSMG Insights has created the industrys first, independent, global full-service portfolio for sponsorship research and consultancy. For more information, please visit www.rsmg-insights.com.

Media Contacts:
REPUCOM: Ali Handley PR Manager t: +1 9197 929 6717 e: ahandley@repucom.net RSMG Insights: Ilka Wendlandt Head of Corporate Communications t: +49 221 430 73 132 e: ilka.wendlandt@rsmg-insights.com

Barry Johnston International PR Manager t: +49 221 430 73 177 e: barry.johnston@rsmg-insights.com