Project Document

1. Presentation
The 1st Spanish Internet in the Classroom Congress now has its virtual equivalent, a meeting point for the educational community who are interested in the use of ICTs in the classroom. This website seeks to continue to be a space for the dissemination and exchange of good educational practices in which ICTs are the main protagonists. Educ@conTIC Among the activities undertaken within the Educacin en Red programme, red.es, in association with the Ministry of Education, Culture and Sports, the Ministry of Industry, Energy and Tourism and Spain's regional governments is undertaking a number of courses of action with a view to supporting the full integration of Information & Communication Technologies (ICTs) within education, including the installation of infrastructures within schools, developing quality digital educational content, a repository for digital educational objects, the production of teacher training materials etc. All these courses of action are aimed at schools which are financed with public funds under the general non-university regimen and special regimes, as well as at teacher training centres and university-based teacher training programmes.

2. Positioning
Positioning entails developing a value proposition and a distinctive image, allowing it to occupy special place in the mind of the target public. Positioning refers, therefore, to the place occupied by Educ@conTIC in the professional and personal activities of current and potential users. If this position is already occupied by another proposition it will be difficult to capture the attention of the target public, meaning that the value proposition should seek to offer something exceptional and avoid comparisons with the other propositions on the market. Ideally, the proposition should be sufficiently striking that it stands out above the rest and appears to be inimitable, placing obstacles to the entry of new competitors or the repositioning of existing competitors. Similarly, the solid, consistent positioning that Educ@conTIC has achieved from the outset clearly sets it apart from other propositions, an asset which should be maintained and defended. This is the conclusion that must be arrived at on the basis of current Educ@conTIC traffic data and this traffic is the result of elements which are of interest to the target user.

In order to improve this positioning as far as possible, efforts are being made to strengthen these links with teachers, through a more active presence in social networks. The number of social networks in which Educ@conTIC is currently present has risen to 12, participating actively, chatting, collaborating etc.

3. Editorial line
Educ@conTIC's editorial line is pursuing a number of objectives: Structuring and developing the potential of the website in terms of its tools-related content, offering a practical information service to teachers. Strengthen the vision and relationship that education has with areas such as new narratives and digital culture. o Pave the way for the projection of business experiences and products related to the sector. o Strengthen content curation with two secondary objectives: Provide users with summaries of website movement during the period in question. Provide added value to other publications that will view Educ@conTIC as a partner in the dissemination of their material. o Seek out formulas and implement campaigns which make it possible to increase the participation of Educ@conTIC users.

4. Subject content
Educ@conTIC subject content covers a range of subject areas. For each one, a series of specific objectives have been outlined

Art
Offer content in which art education is offered as an option which is close to and which can be easily integrated into ICTs Attend to current international educational directives which are committed to a greater emphasis on art in education

Guidance
Facilitate Educational Guidance resources Propose ideas for an organisation of Educational Guidance from a perspective of collaborative online environments

Training
Analyse new teacher training experiences made possible through the use of digital environments Study the emergence of new roles and approaches in teacher training processes

Minors and social networks

Provide an educational and inclusive vision of children's usage of social networks Disseminate experiences and projects that promote responsible usage of social networks in educational contexts and between minors

Free software and open-source content

Describe educational experiences and tools based on free software, stressing the promotion of collaboration from a basis of such experiences Describe projects in which didactic digital materials based on open usage licences are being disseminated.

Language teaching
Highlight the communicative nature of language teaching Stress the importance of language-learning projects and initiatives based on ICTs through communicative and collaborative tools

ICTs and science learning

Stress the importance of science-focused educational initiatives in which ICTs are used Highlight the role that the internet and its tools play in science learning

Cooperative and project-based learning

Stress the importance of educational experiences based on the use of ICTs which give priority to students working in a collaborative manner Detect and describe horizontal teacher training projects

Highlight the importance of inter-disciplinary educational initiatives based on learning-by-doing and task-based learning.

New narratives
Offer new forms and formats for storytelling and similar projects. Highlight literature from an internet perspective.

ICT tools
Significantly strengthen and increase the treatment given to tools in Educ@conTIC. Structure and organise the information provided on tools.

Business sector
Give Educ@conTIC a voice in teaching-related business products and initiatives Hard products sector: PDIs, tablets, software, ebooks etc. The elearning sector: platforms, training activities, tools etc.

Seen / read / heard online

Compile interesting articles related to the world of ICTs in education

Internationalisation
Enrich the activities of Spanish teachers with the experiences of other countries, especially Latin America Increase the traffic between these countries and Educ@conTIC

A critical eye
Stimulate critical reflection regarding the use of ICTs in education. Creatively narrate the possibilities offered by certain tools and processes.

Science and Technology

Seek the promotion of science and technology resources and news items from an educational and instructional perspective

5. User profile
In 2011, the Educ@conTIC website registered a total of 761,030 visits, with over 560,000 visitors viewing a total of 1.4 million pages. Half of these visits came from Spain. The other 50% came from abroad, mainly from Mexico, Argentina, Colombia and Uruguay.

6. Social Network Activities

The presence of Educ@conTIC in Social Networks allows it to advertise all the activities taking place on the website. Similarly, these communication tools are used to chat to members from other communities in any spontaneous debates which may arise, as well as for promoting campaigns related to current affairs and events. They are also important in terms of providing information on resources and experiences detected on the internet beyond the sphere of Educ@conTIC.

Twitter
This is a social network based on the idea of microblogging. The network allows plain text messages to be sent that have a maximum of 140 characters that can be seen on the user's main page. According to the latest official data, the network has over 100 million users. Educ@conTIC uses this tool in order to: Publicise all the activities carried out at Educ@conTIC Chat with followers in any spontaneous debates which may arise.

Promote certain campaigns or hashtags related to current affairs and events. Provide information on resources and experiences detected on the internet beyond the sphere of Educ@conTIC

Facebook
With over 850 million users, Facebook is the world's most extensive social network. It is a very useful community in terms of spreading messages and generating conversation with other users with whom one shares likes and interests. In Educ@conTIC's case, these objectives are: Publicise all the activities carried out at Educ@conTIC Chat with followers in any spontaneous debates which may arise. Study the possibilities of certain internal applications which may be available. Report on resources and experiences detected on the internet beyond the sphere of Educ@conTIC

YouTube
The most important social network for audiovisual material, with over a billion users around the world. The Educ@conTIC 2.0 profile on this social network offers an organised list of educational videos of interest related to Educ@conTIC's subject areas. It is also useful for promoting all the YouTube videos used in website posts.

Vimeo
This is a video-based social network. The main difference to YouTube is that the focus is much more on professional video. The most important use of this network is to host all the videos produced by Educ@conTIC.

Foursquare
This is a social network based on geographical location. Very useful for sharing experiences regarding places and events. The Educ@conTIC profile on this social network is used to highlight locations and give tips, above all concerning events and activities.

Tumblr
This is a platform for microblogging that allows users to publish texts, images, videos, links, quotes and audio. In the case of Educ@conTIC, the Tumblr profile

can be used to consolidate content from the different Educ@conTIC sources (interesting links, sharing with other users), taking advantage of the traffic received on this platform.

Wikispaces
Wikispaces is a well-known hosting service used to create a personal space in the form of a wiki. As far as Educ@conTIC is concerned, this is a useful network for developing spaces where a static structuring of content is required. It also allows the revision and updating of content published on Educ@conTIC

Google +
Launched in mid-2011, this is Google's answer to Facebook. It has recently passed the 100 million-user barrier, although interaction is still yet to take off. However, it is very useful in terms of search engine optimisation (SEO). The dynamics of the Educ@conTIC profile on Google + are similar to that of a Facebook profile.

Delicious
This is a social bookmarking service. This allows you to add the bookmarks which are usually stored in browsers and to categorise them by adding tags. It is not only used to store websites, but also allows users to share them with others. It is a very useful tool for organising a collection of links to Educ@conTIC-promoted resources, as well as publicising links to posts published on the website.

Planetaki
This is a tool that allows users to create an environment on which websites of interest can be read: blogs, newspapers, Flickr photos, videos. The Educ@conTIC profile is used here to offer content syndication of all matters concerning Educ@conTIC, from its inner-most circle.

Flickr
Flickr is a website that allows photos to be stored, ordered, searched for and shared. With over 200 million stored photos, Flickr's popularity is mainly due to its capacity to administer images through a series of tools that allow the author to label his or her photos and comment on the pictures of others. The Educ@conTIC profile uses Flickr to host and share all its production and project images.

FriendFeed
This is a real-time feed aggregator that allows the user to view news updates from media and social networks, blogs and microblogs, as well as any other source of news in RSS and Atom format on a single site. In the case of Educ@conTIC, this allows us to maintain an automatic publication channel of all project content production sources.

7. Magazine
The objective is to actively promote the Educ@conTIC project through the quarterly publication of a magazine featuring articles related to Educ@conTIC subject matters. Disseminate, after adapting and extending the style guide, those articles which have had most impact on the blog. Invite leading firms to collaborate with articles. Promote the publication within scientific circles to ensure a greater dissemination in the academic world.

8. Participation in events
The objective is to actively promote the Buenas PrcTICas 2.0 project at events related to ICTs and education. It may similarly act as a conduit for educational experiences and projects published on the blog. Forms of participation: Through conferences and participation in round tables dealing with Educ@conTIC-related events. Through the publication of summaries of activities related to specific events of interest. Through the creation of alternative participative spaces at those events which permit this, such as EABE.

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